Singapore based ISP Vodien published an infographic which lists the 100 highest ranking websites in the U.S. by traffic, according to website analytics company Alexa. There are over 1.1 billion websites on the internet, but the majority of all traffic actually goes to a very small number of firms. Seven companies control 30% of the top 100 web sites and the related web traffic.
Not surprisingly Alphabet controls the most popular sites on the web, Google and YouTube. Surprisingly, Microsoft controls the most sites in the top 100. Redmond controls seven of the top web properties including recently purchased LinkedIn, Bing and Microsoft.com. For a long time, MSFT’s online efforts were a disaster. That seems to have changed with Azure, but I still hate Bing. According to the Vodien infographic Alphabet controls four of the most popular sites.
The Visual Capitalist points out that Google.com gets an astounding 28 billion visits per month. The next closest is also a Google-owned property, YouTube, brings in 20.5 billion visits.
Reddit.com comes in at #7 and Reddituploads.com is #61.
Online retailer eBay comes in as the #8 website.
Microsoft (MSFT) controls 7 of the top 100 web sites with recently purchased LinkedIn at #11, Live.com #14. so-so search engine Bing is #17, followed by Office.com (#23), Microsoft Online Services (#24), MSN (#37) and Microsoft.com (#41).
The consolidation of all of this web traffic is troubling. The current administration is going to allow online firms to sell all the personal information they collect to the government, data aggregators or anybody else to make a buck.
- The 25 Most Popular Digital Properties in 4Q16 (marketingprofs.com)
Ralph Bach has been in IT for a while and has blogged from his Bach Seat about IT, careers and anything else that catches his attention since 2005. You can follow me at Facebook and Twitter. Email the Bach Seat here.