Tablet adoption is reportedly outpacing the take-up rates of smartphones, computers, mp3 players, or game consoles. Adoption is underway in a variety of sectors beyond the consumer segment, into retail, industrial, education and business. The demands for mobility and real-time access to data are driving the tablet market. Sales are expected to exceed 147 million by 2015.
The financial geniuses at Citi (C) that brought us the housing bubble also believe that Microsoft (MSFT) can still win the tablets wars. The BusinessInsider cites a report by Citi that says despite being late into the market Microsoft can become “#2 behind iPad” for these reasons:
Tablets are too expensive – Citi notes gadgets need to fall below $300 before they really take off. Until they reach that cost, Microsoft has time to reach people who haven’t jumped on the iPad bandwagon.
Android tablets are not very good – Citi believes that Android tablets won’t take off like Google’s (GOOG) Android Smartphones.
Android faces legal challenges – Android tablet makers are already facing a bunch of intellectual property suits from Apple (AAPL), Nokia (NOK), Oracle (ORCL), and Microsoft. Citi thinks Microsoft is hoping for royalties of $7.50 to $12.50 per unit. That would erase some of the cost-advantage of shipping Android.
Apps – Microsoft has an army of 6 million .NET developers who could start developing touch-optimized apps for Windows tablets. Plus, Citi says Microsoft can make Office an exclusive for its tablet and exploit its Xbox business to offer exclusive big-ticket games.
Enterprise – IT departments already know how to deploy, update, and push apps out to Windows PCs, so a Windows-based tablets should be easier to deal with than other tablets. Microsoft will also probably make Office an exclusive to its tablets, and could create a technology where a tablet can “extend” a PC by giving them access to locally stored files. Citi does note that the “bring your own device” trend might favor the iPad instead, but this trend is still in early days and not proven.
Citi predicts that about 75 million tablets will ship in 2013, and that Microsoft will have “meaningful share” of those.
GigaTrust, a publisher of Enterprise Rights Management (ERM) content protection software that enhance and extend Microsoft (MSFT) Active Directory Rights Management Services (AD RMS) announced the release of the GigaTrust for iPhone and iPad mobile devices. The product consists of a client and “Mobility Server” that enables persistent content protection for the Apple (AAPL) iPhone and iPad equivalent to that provided by GigaTrust for the Research In Motion’s (RIMM) BlackBerry smartphone and Windows Desktop according to DarkReading.
Reportedly GigaTrust for iPhone and iPad protects content at rest, in transit, and in use, allowing users to securely deliver and persistently protect emails while they are being read on the device. Additionally, iPhone and iPad users can apply GigaTrust protection to outgoing emails and email responses.
Research from Kaspersky Lab shows that many users feel more secure using mobile devices than PC’s to surf the Internet and that most consider the risk of losing personal data higher on computers than on their mobile devices. The report noted by ITnewsLink says there has been a recent increase in the number of attacks on mobile operating systems like Google’s (GOOG) Android and Apple’s (AAPL) iOS, and experts expect to see considerably more in the future. Despite this, users in the Kaspersky Lab survey feel more secure accessing the Internet via a mobile device.
In the survey users consider the risk of losing personal data lower on a mobile device than on a PC – despite the fact that around a fifth of all smartphone users have already experienced the loss or theft of a mobile device. The majority of users reported they store personal data, such as photos, emails or contact details, on their moblies. Around one-third also save login information, such as PIN codes or passwords, for services on their mobile devices, demonstrating a large gap between secure reality and user perception
AppScout says Next! For iPad is proof that the iPad can do work The app is a getting-things-done (GTD) styled app that will help keep your projects organized, keep your tasks from overwhelming you, and keep you moving towards your goal.
Next! can help you organize your to-dos and projects. AppScout says it doesn’t have the same features as a project management suite like Microsoft Project, it’s perfect for those projects that are essentially a long series of tasks to be completed with due dates and dependencies for each of them.
You can take notes, store documents relevant to your project and tag items that you want to review with others, all from your iPad. Next! will even serve as a light document management system, giving you a central place for all of your project associated documents, images, and files that you’ll need to refer to as you do the work.
Since the app follows the GTD philosophy it allows you to create action lists based on when the tasks will be completed as opposed to an arbitrary priority list. Your tasks can be adjusted as they get nearer or come into focus. You also get overall project status and health bars that show how far you’ve progressed towards completing your tasks and how closely you’re tracking to your schedule.
Next! is available in the iTunes App Store for the introductory price of $9.99.