From the scary stats department – In 2015, time spent on mobile apps exceeded time spent watching TV for U.S. consumers according to TechCrunch. And now influencer marketing agency MediaKix has calculated more scary social media statistics. Social media users will now spend years online during their lifetime.
Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users’ daily time. It must be working, not only is the number of people using social media increasing, and the time people are spending each day on social media is increasing. MediaKix says that just Facebook (FB) users are spending an average of 50 minutes each day on the site.
In order to see how much the average person will spend on social media through out their life, MediaKix calculated the time spent across today’s most popular social media platforms. Across today’s most popular social media platforms, people are spending the following daily averages:
- YouTube: 40 minutes
- Facebook: 35 minutes
- Snapchat: 25 minutes
- Instagram: 15 minutes
- Twitter (TWTR): 1 minute
- YouTube: 1 year, 10 months
- Facebook: 1 year, 7 months
- Snapchat: 1 year, 2 months
- Instagram: 8 months
- Twitter: 18 days
Cumulatively, this adds up for a total of 5 years and 4 months spent on social media across a lifetime. Compare the time spent on social media against more mundane life activities.
- Social Media: 5 years, 4 months
- Eating & Drinking: 3 years, 5 months
- Grooming: 1 year, 10 months
- Socializing: 1 year, 3 months
- Laundry: 6 months
The Santa Monica, CA firm projected the social media figures across an entire lifetime and put the numbers into the infographic below.
I have argued for a while that the social media fake news issue is a result of the American educational system. They are obsessed with teaching the common core, that they don’t teach any analytical skills. Schools need to reinstate current events and media literacy classes.
Quartz cited a survey that found that teens prefer Facebook as a news source (41%), while tweens break between YouTube (41%) and Facebook (37%). By huge margins, girls prefer Facebook for news, and boys, YouTube.
The converging trends of more time spent online, preferring social media as a news source and no education is putting democracy at risk.
Ralph Bach has been in IT for a while and has blogged from his Bach Seat about IT, careers and anything else that catches his attention since 2005. You can follow me at Facebook and Twitter. Email the Bach Seat here.