{"id":123583,"date":"2022-02-12T16:02:54","date_gmt":"2022-02-12T21:02:54","guid":{"rendered":"https:\/\/rbach.net\/?p=123583"},"modified":"2022-02-12T16:02:54","modified_gmt":"2022-02-12T21:02:54","slug":"most-memorable-super-bowl-tech-ads","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/most-memorable-super-bowl-tech-ads\/","title":{"rendered":"Most Memorable Super Bowl Tech Ads"},"content":{"rendered":"

\"Most<\/a>It Super Bowl<\/strong><\/a> time again. Many people look forward to the big game ads<\/strong> that are created specifically for the semi-offical national holiday<\/a>. Companies spend a LOT of money to advertise during the big game. Statista<\/em><\/a> found<\/a> that since 2010, the average rate for a 30-second spot<\/strong> during the Super Bowl broadcast has risen from $2.77 million to $6.50 million<\/strong>, making it by far the most expensive time slot U.S. television has to offer.<\/p>\n

\"30-secondThe payback is huge. According to Statista<\/em>, viewers tend to pay special attention to Super Bowl ads<\/strong>, as agencies typically try to honor the big game with especially witty and funny ads. In recent years, the dawn of YouTube<\/strong> has added another bonus for Super Bowl advertisers seeing that the most popular ads often reach millions of additional viewers<\/strong> on the platform.<\/p>\n

Here are my most memorable Super Bowl tech ads<\/strong> in chronological order.<\/p>\n

Xerox “Monks” (1976)<\/h3>\n

In this Xerox<\/strong> spot for Super Bowl X<\/a>, Brother Dominic has a problem. The head of his order wants 500 copies of a handwritten manuscript. So he does what any smart monk would do \u2014 he turns to Xerox<\/a> (XRX<\/a>). The miraculous Xerox 9200 duplicating system saves the day. The Xerox 9200 duplicating system<\/strong> feeds and cycles the originals, duplicates, reduces, collates and more, all at “an incredible 2 pages per second.” Hallelujah<\/span><\/span>!<\/p>\n

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