{"id":123723,"date":"2022-12-17T14:00:46","date_gmt":"2022-12-17T19:00:46","guid":{"rendered":"https:\/\/rbach.net\/?p=123723"},"modified":"2022-12-17T14:00:46","modified_gmt":"2022-12-17T19:00:46","slug":"will-a-hologram-be-your-boss-in-the-future","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/will-a-hologram-be-your-boss-in-the-future\/","title":{"rendered":"Will a Hologram Be Your Boss in the Future?"},"content":{"rendered":"

\"Bosses<\/a>Is your next boss going to be a hologram? Bloomberg<\/a><\/em> seems to think so<\/a>. They ran an article recently about a CEO using holograms. The article explains how CEO’s are using<\/strong>\u00a0life-size holograms to cut-down on travel<\/strong>. One CEO described the experience,\u00a0 \u201cIt was a real \u2018beam me up\u2019 moment … I was really there.<\/em>\u201d<\/p>\r\n

\"Holograms\"<\/a>Holograms are not new. Holography was\u00a0discovered by physicist Dennis Gabor<\/a> in 1951. He was awarded the Nobel Prize in physics for for his discovery in 1971. In simple terms, a hologram is basically a recording of a 3D image<\/strong> that can be reproduced with the same amount of depth and detail as the original. Viewers can see the image from different angles, the same way they\u2019d be able to see a real object.<\/p>\r\n

What is a hologram<\/h3>\r\n

Holograms don\u2019t require special equipment, like glasses or headsets to view. The image can be viewed from any angle, so as the user walks around the display the object will appear to move and shift realistically. Holographic images can be static, such as a picture of a product, or they may be animated sequences which can be watched by multiple people from any viewpoint.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Google<\/a> and Microsoft Corp.,<\/a> as well as startups like HyerVSN<\/a>, MDH Hologram<\/a>, Musion<\/a>, and VIVIDIQ<\/a> are working on holographic communications services<\/strong>. Businesses diverse as Ford<\/a>, Johnnie Walker<\/a>, the NBA<\/a>, Salesforce<\/a>, French bank BNP Paribas<\/a> and the World Wildlife Foundation<\/a> are using holograms. Emergen Research<\/a> predicts<\/a> that the global 3D Holographic Display and Services market size will reach $3.45 billion<\/strong> in 2028. Larry O\u2019Reilly, CEO of Toronto-based ARHT Media Inc.<\/a>, told Bloomberg:<\/p>\r\n

People can\u2019t look away … We create the illusion of 3D in a life-size person or object with no noticeable latency, which creates a sense of presence.<\/em><\/p>\r\n

Result of the COVID-19 pandemic<\/h3>\r\n

\"COVID-19<\/a>The article says the COVID-19 pandemic<\/strong> caused firms to rethink the rules of work. Apparently, corporations see holograms as a way to communicate with employees and customers while cutting down on travel. Before COVID, holograms were used<\/a> for<\/a> concerts<\/a> with mixed results. Portl founder, David Nussbaum told Bloomberg,<\/p>\r\n

Holograms were never in demand for anything but entertainment until recently … Instead of digitally resurrecting dead artists, I saw holograms as a new way of communication …\u00a0<\/em><\/p>\r\n

Hologram tech<\/h3>\r\n

\"Portl<\/a>The system featured in the article was provided by LA-based Proto (formerly Portl Inc<\/a>.). The rig, called Epic<\/a>, is a human-sized \u201cportal\u201d<\/strong> that produces a lifelike person in hologram. Epic lets people \u201cbeam\u201d themselves to a location thousands of miles away and interact with people there. The author says the entire set-up cost $160,000<\/strong>. Portl also sells individual boxes for $65,000.<\/p>\r\n

Portl also offers a 14-inch-tall home device<\/strong>, called Proto M<\/a> which costs $5,000. The tabletop version projects a shrunken version of the subject. The company plans to release an app<\/a> that will allow users to substitute a cellphone for the studio gear. Portl says it expects to sell 500 booths and 5,000 tabletop units this year.<\/p>\r\n

Sherrif Karamat, CEO of the Professional Convention Management Association<\/a>, has appeared as a hologram onstage with a live moderator and several others. He told the author, the conversation flowed easily, and he even elbow-bumped a fellow speaker at one point. \u201cHolograms are here to stay, and they\u2019ll be used more and more …<\/em>\u201d
<\/em><\/p>\r\n

rb-<\/strong><\/em><\/p>\r\n

As with all emerging techs, there are two sides to the coin. The green factor of eliminating travel is good. Portl’s Nussbaum said \u201cWithout having to jump in cars and airplanes, a lot of our customers have seen their carbon footprint<\/strong> shrink considerably, sometimes down to around 10% of what it used to be.\u201d<\/em><\/p>\r\n

Are holograms ready for prime-time<\/em><\/h3>\r\n

Holograms are not ready for prime-time<\/strong> for a number of reasons.<\/em><\/p>\r\n