{"id":21,"date":"2007-04-26T17:23:00","date_gmt":"2007-04-26T21:23:00","guid":{"rendered":"http:\/\/rbachnet.wwwmi3-ss40.a2hosted.com\/2007\/04\/26\/over-three-years-to-recover-a-reputation\/"},"modified":"2022-12-30T11:48:21","modified_gmt":"2022-12-30T16:48:21","slug":"three-years-to-recover-from-a-data-breach","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/three-years-to-recover-from-a-data-breach\/","title":{"rendered":"Three+ Years to Recover From a Data Breach"},"content":{"rendered":"<p><a href=\"https:\/\/web.archive.org\/web\/20221105055538\/https:\/\/businessreputationmanagement.com.au\/business-live-die-reputation\/\" target=\"_blank\" rel=\"over recover reputation three years a noopener to noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-92385\" title=\"Over Three Years to Recover a Reputation After Data Breach\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/damaged-reputation-e1560477936781-150x107.jpg?resize=167%2C119&#038;ssl=1\" alt=\"Over Three Years to Recover a Reputation After Data Breach\" width=\"167\" height=\"119\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/damaged-reputation-e1560477936781.jpg?resize=150%2C107&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/damaged-reputation-e1560477936781.jpg?resize=75%2C53&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/damaged-reputation-e1560477936781.jpg?w=211&amp;ssl=1 211w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/a>In an article on <a href=\"https:\/\/web.archive.org\/web\/20141218090941\/http:\/\/todaysfacilitymanager.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span id=\"SPELLING_ERROR_0\" class=\"blsp-spelling-error\">Todays<\/span> Facilities\u2019 Manager<\/em> website<\/a> reports that it takes <strong>over three years<\/strong> for a firm to <strong>recover from a crisis<\/strong> like a data breach hat damages its reputation, according to the market research firm <a href=\"https:\/\/www.bcw-global.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span id=\"SPELLING_ERROR_1\" class=\"blsp-spelling-error\">Burson<\/span>&#8211;<span id=\"SPELLING_ERROR_2\" class=\"blsp-spelling-error\">Marsteller<\/span><\/a>. The firm points out that <strong>quickly disclosing the details<\/strong> of a scandal or corporate misstep and making <strong>visible progress<\/strong> toward recovery should be the first steps any organization takes to rebuild its reputation.<\/p>\n<p>Not only will it take over three years to recover a corporate reputation, but <a href=\"http:\/\/www.forrester.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester<\/a> is reporting it can take a lot of money. In an April 11, 2007 article at <em>Information Week<\/em>, Forrester analysts report that the average data <a class=\"zem_slink\" title=\"Security\" href=\"http:\/\/en.wikipedia.org\/wiki\/Security\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">breach<\/a> can cost a company between <strong>$90 and $305 per lost record<\/strong>.<\/p>\n<p>Information that firms like <a href=\"https:\/\/www.tjx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"SPELLING_ERROR_3\" class=\"blsp-spelling-error\">TJX<\/span> Companies<\/a> and <a class=\"zem_slink\" title=\"Menu Foods\" href=\"https:\/\/www.manufacturing.net\/supply-chain\/news\/13075323\/simmons-pet-food-acquires-menu-foods\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Menu Foods<\/a> seem to have missed.<\/p>\n<p><span style=\"font-size: 85%;\">(updated 06-17-07)<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\"><em><a title=\"Ralph Bach\" href=\"https:\/\/rbach.net\/index.php\/new-resume\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Bach<\/a>\u00a0has been in IT long enough to know better and has blogged from his\u00a0<a title=\"Bach Seat\" href=\"https:\/\/rbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bach Seat<\/a> about IT, careers, and anything else that catches his attention since 2005. You can follow him on <a class=\"broken_link\" href=\"http:\/\/www.linkedin.com\/in\/rb48334\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ralph.bach.14\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/rbach48334\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>. Email the Bach Seat\u00a0<a href=\"mailto:\/\/bach.seat@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It takes 3+ years to recover your corporations reputation and the average data breach can cost a firm from $90 &#8211; $305 per lost record<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3283,1795,5,849,1962,951,1963,1878],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-business-continuity","tag-3283","tag-breach","tag-business-continuity","tag-data","tag-media","tag-pii","tag-reputation","tag-social"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"It takes 3+ years to recover your corporations reputation and the average data breach can cost a firm from $90 - 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