{"id":26297,"date":"2013-02-02T20:08:00","date_gmt":"2013-02-03T01:08:00","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2021-08-16T12:56:16","modified_gmt":"2021-08-16T16:56:16","slug":"acer-halts-emachines","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/acer-halts-emachines\/","title":{"rendered":"Acer Halts eMachines"},"content":{"rendered":"

\"AcerTaiwanese PC maker Acer confirmed<\/a> to ChinaTechNews.com<\/em><\/a> that the company has terminated the operations of its eMachines<\/a> brand, which was gained during<\/a> the company’s 2007 $710 million acquisition of\u00a0Gateway<\/a>.\u00a0Gateway<\/a> acquired eMachines in 2004 for $30 million, and Packard Bell in 2007.<\/p>\n

\"emachne<\/a>The termination of the operation of the eMachines brand is in line with the streamlining policy announced at the end of 2011 by J.T. Wang<\/a>, chairman of Acer<\/a> (ACEIY<\/a>) The company will continue to carry out brand integration and the entire process is expected to be completed in three years. Reportedly, Acer will continue to invest in post-PC Gateway and Packard Bell<\/a> products to sell \u201ca variety of devices that would have been thought of as beyond the PC in the past,<\/em>\u201d Lisa Emard, an Acer spokeswoman, said<\/a> in an email to PCWorld<\/em><\/a>.<\/p>\n

Acer was the fourth-largest PC vendor behind HP<\/a> (HPQ<\/a>),\u00a0Lenovo<\/a> (LNVGY<\/a>) and Dell<\/a> (DELL<\/a>). They have shipped around 7 million units, in FY 2012, a drop of 28.2% compared year over year reports PCWorld.<\/em><\/p>\n

rb-<\/em><\/strong><\/p>\n

eMachines, the ultimate throw-away machine, has fallen victim to the iPad. I had an eMachines for a while at the turn of the century, and yes it survived Y2K. Do you think it matters that Acer stopped selling eMachines?
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