{"id":31210,"date":"2013-02-21T18:09:28","date_gmt":"2013-02-21T23:09:28","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2021-08-15T17:46:23","modified_gmt":"2021-08-15T21:46:23","slug":"dropbox-wams-up-to-corp-it-for-ipo","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/dropbox-wams-up-to-corp-it-for-ipo\/","title":{"rendered":"Dropbox Warms Up to Corp IT for IPO"},"content":{"rendered":"<p><a href=\"https:\/\/www.etftrends.com\/2013\/01\/ipo-etf-beats-sp-500-with-30-rally-despite-facebook-flop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-104741 size-medium\" title=\"Dropbox Warms Up to Corp IT for IPO\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/IPO-e1568758070858-150x78.jpg?resize=150%2C78&#038;ssl=1\" alt=\"Dropbox Warms Up to Corp IT for IPO\" width=\"150\" height=\"78\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/IPO-e1568758070858.jpg?resize=150%2C78&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/IPO-e1568758070858.jpg?resize=75%2C39&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/IPO-e1568758070858.jpg?w=388&amp;ssl=1 388w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>In preparation for its <strong>IPO<\/strong>, <strong>Dropbox<\/strong> is warming up to corporate customers <a title=\"Dropbox chases the corporate market with improved facilities and security\" href=\"https:\/\/www.infosecurity-magazine.com\/view\/30713\/dropbox-chases-the-corporate-market-with-improved-facilities-and-security\/\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a> <a title=\"InfoSecurity\" href=\"http:\/\/www.infosecurity-magazine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>InfoSecurity<\/em><\/a>. the general consensus about <a title=\"Dropbox\" href=\"http:\/\/www.dropbox.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Dropbox<\/a> within the business community is that it is an excellent service, but <strong>lacks security<\/strong>. <strong><a title=\"Why I switched from Dropbox to Windows Live Mesh\" href=\"http:\/\/www.zdnet.com\/blog\/bott\/why-i-switched-from-dropbox-to-windows-live-mesh\/3512\" target=\"_blank\" rel=\"noopener noreferrer\">Data<\/a> <a title=\"Dropbox gets hacked ... again\" href=\"http:\/\/www.zdnet.com\/dropbox-gets-hacked-again-7000001928\/\" target=\"_blank\" rel=\"noopener noreferrer\">breaches<\/a><\/strong>, a lack of visibility into and control over how stored and shared files are used make the app seem <strong>insecure to many corporate users<\/strong>. <a title=\"GigaOM\" href=\"http:\/\/gigaom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>GigaOM<\/em><\/a> <a title=\"Dropbox gets more IT friendly with better controls\" href=\"https:\/\/web.archive.org\/web\/20211016033223\/https:\/\/gigaom.com\/2013\/02\/12\/dropbox-gets-more-it-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">points out<\/a> that large companies, including <a title=\"IBM\" href=\"http:\/\/www.ibm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IBM<\/a> (<a title=\"NYSE : IBM\" href=\"https:\/\/www.nyse.com\/quote\/XNYS:IBM\" target=\"_blank\" rel=\"noopener noreferrer\">IBM<\/a>), forbid its use. One of the criticisms, <em>InfoSecurity<\/em> cites is that employees leaving the company (either through termination or leaving to join a competitor) will automatically take any potentially <strong>sensitive files<\/strong> stored in their Dropbox accounts when <strong>they leave the company<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-104744 size-thumbnail\" title=\"Dropbox logo\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/dropbox_logo.jpeg?resize=73%2C75&#038;ssl=1\" alt=\"Dropbox logo\" width=\"73\" height=\"75\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/dropbox_logo.jpeg?resize=73%2C75&amp;ssl=1 73w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/dropbox_logo.jpeg?resize=145%2C150&amp;ssl=1 145w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/dropbox_logo.jpeg?w=438&amp;ssl=1 438w\" sizes=\"auto, (max-width: 73px) 100vw, 73px\" \/><\/a>The new <strong><a title=\"Dropbox Team\" href=\"https:\/\/www.dropbox.com\/enterprise\" target=\"_blank\" rel=\"noopener noreferrer\">Dropbox Team<\/a><\/strong> (the corporate multi-user offering) dashboard seeks to make that more attractive. This <strong>paid-for service<\/strong> costs $795 per year for 5 users plus $125 for each additional user. The new dashboard provides the team leader with greater visibility and control over which members can access individual files, and what they can do with those files. In particular, if a team member leaves the company or just the team, access to the stored files can be immediately blocked.<\/p>\n<p>These new features do not prevent an employee from opening a separate personal account and using that to exfiltrate sensitive files. However, <em>InfoSecurity<\/em> claims they make it more likely that it would be a planned (and probably <strong>illegal<\/strong>) act. Unfortunately, the greater part of the <strong><a title=\"Shadow IT\" href=\"http:\/\/en.wikipedia.org\/wiki\/Shadow_IT\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">shadow IT<\/a><\/strong> use of Dropbox is likely to occur simply because the staff is seeking to make their jobs easier and more efficient. By providing an official Dropbox Team account, the need to bypass security becomes less pressing. Dropbox will benefit from increased income while business benefits from increased control.<\/p>\n<p><a href=\"http:\/\/www.dailymail.co.uk\/debate\/article-1206665\/MAX-HASTINGS-Churchill-flawed-giant-saved-nation--world.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-104747 size-medium\" title=\"two-factor authentication\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/winston_churchill-e1568764362232-150x100.jpg?resize=150%2C100&#038;ssl=1\" alt=\"two-factor authentication\" width=\"150\" height=\"100\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/winston_churchill-e1568764362232.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/winston_churchill-e1568764362232.jpg?resize=75%2C50&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/winston_churchill-e1568764362232.jpg?w=415&amp;ssl=1 415w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>A second new security feature within the new dashboard is the ability for the team leader to insist on and ensure the use of <strong><a title=\"Two-factor authentication\" href=\"http:\/\/en.wikipedia.org\/wiki\/Two-factor_authentication\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">two-factor authentication<\/a><\/strong> by the team members. Optional two-factor authentication was announced by Dropbox last July. It followed the breach involving users\u2019 re-used passwords. \u201cO<em>ur investigation found that usernames and passwords recently stolen from other websites were used to sign in to a small number of Dropbox accounts,<\/em>\u201d announced the company at the time. Two-factor authentication can solve this issue, and the team leader can now insist upon it and ensure that individual team members do not subsequently turn it off.<\/p>\n<p>It is possible that this improvement to the corporate Dropbox may be the start of preparation for a <strong>Dropbox<\/strong> <a title=\"Initial public offering\" href=\"http:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">IPO<\/a>. <a title=\"IDC\" href=\"http:\/\/www.idc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IDC<\/a> estimates that the enterprise file-sharing market will be worth $20 billion by 2015, and Dropbox is currently valued at around $4 billion.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-104750\" title=\"we just want to make it easier for IT to say yes\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/begging.jpg?resize=90%2C95&#038;ssl=1\" alt=\"we just want to make it easier for IT to say yes\" width=\"90\" height=\"95\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/begging.jpg?resize=142%2C150&amp;ssl=1 142w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/begging.jpg?resize=71%2C75&amp;ssl=1 71w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/begging.jpg?w=500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" \/>\u201c<em>Over 2 million businesses have people inside them using Dropbox. It\u2019s already pervasive, we just want to make it easier for IT to say yes to those people asking for Dropbox,<\/em>\u201d Sujay Jaswa, VP of business development for Dropbox said in an interview with <em>GigaOM.<\/em><\/p>\n<p>Among business accounts, <em>GigaOM<\/em> says\u00a0<a title=\"Google\" href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> (<a title=\"NASDAQ : GOOG\" href=\"https:\/\/www.tradingview.com\/symbols\/NASDAQ-GOOG\/\" target=\"_blank\" rel=\"noopener noreferrer\">GOOG<\/a>) is getting traction with the <a title=\"Google Apps\" href=\"https:\/\/web.archive.org\/web\/20130118134949\/http:\/\/www.google.com:80\/apps\/index1.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Apps<\/a>&#8211;<a title=\"Google Drive\" href=\"https:\/\/drive.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Drive<\/a> combo and\u00a0<a title=\"Microsoft\" href=\"http:\/\/www.microsoft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft<\/a> (<a title=\"NASDAQ | MSFT\" href=\"https:\/\/www.tradingview.com\/symbols\/NASDAQ-MSFT\/\" target=\"_blank\" rel=\"noopener noreferrer\">MSFT<\/a>) integrates SkyDrive storage with <a title=\"Office\" href=\"http:\/\/office.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Office<\/a> and <a title=\"Windows 8\" href=\"http:\/\/windows.microsoft.com\/en-US\/windows-8\/meet\" target=\"_blank\" rel=\"noopener noreferrer\">Windows 8<\/a>. <a title=\"Box\" href=\"https:\/\/www.box.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Box<\/a>, the company most associated with Dropbox-of-the-Enterprise, touts its support of all client devices but targets larger companies including <a title=\"NetFlix\" href=\"https:\/\/signup.netflix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netflix<\/a>, <a title=\"Dow Chemical Company\" href=\"http:\/\/www.dow.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Dow Chemical<\/a>, and <a title=\"Procter &amp; Gamble\" href=\"http:\/\/www.pg.com\/en_US\/index.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Procter &amp; Gamble<\/a>.<\/p>\n<p><strong><em>rb-<\/em><\/strong><\/p>\n<p><em>Other competitors in the\u00a0Dropbox-of-the-Enterprise niche are <a title=\"Accellion\u2019s kitedrive\" href=\"https:\/\/web.archive.org\/web\/20150801202926\/http:\/\/kitedrive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accellion\u2019s kitedrive<\/a>, <a title=\"Egnyte\" href=\"http:\/\/www.egnyte.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Egnyte<\/a>, <a title=\"GroupLogic\" href=\"http:\/\/www.grouplogic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GroupLogic\u2019s<\/a> <a title=\"activEcho\" href=\"http:\/\/www.grouplogic.com\/enterprise-file-sharing\/file-sync\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">activEcho<\/a>, <a title=\"SurDoc\" href=\"https:\/\/web.archive.org\/web\/20170720220701\/http:\/\/surdoc.com:80\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurDoc<\/a>, and <a title=\"ownCloud\" href=\"http:\/\/owncloud.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">ownCloud<\/a>. Still, it\u2019s hard not to see all these rivals battling it out for the same paying business customers down the road.<\/em><\/p>\n<p><em>At $125 per seat it seems awfully expensive, is it good enough for corporate IT to warm up to Dropbox in time to save its IPO?<\/em><\/p>\n<div><\/div>\n<h6>Related articles<\/h6>\n<ul>\n<li><a href=\"https:\/\/web.archive.org\/web\/20221209133401\/https:\/\/www.cloudave.com\/25392\/sure-dropbox-is-potentially-insecure-but-does-it-matter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sure Dropbox is Potentially Insecure, but Does it Matter?<\/a> (cloudave.com)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><a title=\"Ralph Bach\" href=\"https:\/\/rbach.net\/index.php\/new-resume\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Bach<\/a>\u00a0has been in IT long enough to know better and has blogged from his\u00a0<a title=\"Bach Seat\" href=\"https:\/\/rbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bach Seat<\/a> about IT, careers, and anything else that catches his attention since 2005. You can follow him on <a class=\"broken_link\" href=\"http:\/\/www.linkedin.com\/in\/rb48334\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ralph.bach.14\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/rbach48334\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>. Email the Bach Seat\u00a0<a href=\"mailto:\/\/bach.seat@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In prep for an IPO Dropbox is warming up to corporate IT with Dropbox Team that costs $125\/user to provide limited control over what users move off-site<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[3044,1935,1936,849,1406,318,1941,4,1547,1546],"class_list":["post-31210","post","type-post","status-publish","format-standard","hentry","category-security","tag-3044","tag-cloud","tag-computing","tag-data","tag-dropbox","tag-ipo","tag-loss","tag-security","tag-shadow-it","tag-two-factor-authentication"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/31210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/comments?post=31210"}],"version-history":[{"count":16,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/31210\/revisions"}],"predecessor-version":[{"id":130850,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/31210\/revisions\/130850"}],"wp:attachment":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/media?parent=31210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/categories?post=31210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/tags?post=31210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}