{"id":4926,"date":"2011-02-12T10:23:56","date_gmt":"2011-02-12T15:23:56","guid":{"rendered":"http:\/\/rbach.net\/blog\/?p=4926"},"modified":"2022-12-30T15:55:27","modified_gmt":"2022-12-30T20:55:27","slug":"att-3g-network-magically-upgraded-to-4g","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/att-3g-network-magically-upgraded-to-4g\/","title":{"rendered":"AT&#038;T 3G Network Magically Upgraded to 4G"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-101089 \" title=\"AT&amp;T 3G Network Magically Upgraded to 4G\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/4g-1.jpg?resize=119%2C114&#038;ssl=1\" alt=\"AT&amp;T 3G Network Magically Upgraded to 4G\" width=\"119\" height=\"114\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/4g-1.jpg?w=150&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/4g-1.jpg?resize=75%2C72&amp;ssl=1 75w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/>Now that the <strong><a href=\"http:\/\/www.itu.int\/en\/pages\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">ITU<\/a> has caved<\/strong> to the <strong>marketers<\/strong> at big telecom, miracles happen. <a href=\"http:\/\/www.att.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AT&amp;T<\/a> (<a href=\"https:\/\/www.nyse.com\/quote\/XNYS:T\" target=\"_blank\" rel=\"noopener noreferrer\">T<\/a>), America\u2019s second-largest wireless carrier, found that its <strong>3G <a href=\"https:\/\/secure.wikimedia.org\/wikipedia\/en\/wiki\/Evolved_HSPA\" target=\"_blank\" rel=\"noopener noreferrer\">HSPA+<\/a><\/strong> network had <strong>automagically evolved<\/strong> all by itself into a fourth-generation (<strong>4G<\/strong>) wireless network. Proponents of 4G promise that 4G mobile internet speeds are considerably faster than current wireless networks providing faster download, super-fast video streaming, and more billing opportunities.<\/p>\n<p><a href=\"https:\/\/www.att.com\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-101091 alignright\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/att_logo-2.jpg?resize=75%2C73&#038;ssl=1\" alt=\"\" width=\"75\" height=\"73\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/att_logo-2.jpg?w=116&amp;ssl=1 116w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/att_logo-2.jpg?resize=75%2C73&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/a>Since the ITU <a href=\"http:\/\/www.itu.int\/net\/pressoffice\/press_releases\/2010\/48.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">downgraded<\/a> the definition of 4G to catch up with the marketers and declared, &#8220;<em>4G &#8230;\u00a0 may also be applied &#8230; to the initial third generation systems now deployed<\/em>&#8221; there is no consensus of what exact speed is a 4G network, so companies are free to claim what they want and hopefully the market will sort it out.<\/p>\n<p>AT&amp;T is betting that its customers are too dumb to care. <a href=\"http:\/\/www.techeye.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>TechEYE<\/em><\/a> cites a Reuters report that AT&amp;T\u2019s chief exec <a title=\"Ralph de la Vega\" href=\"http:\/\/en.wikipedia.org\/wiki\/Ralph_de_la_Vega\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Ralph de la Vega<\/a> believes that <strong>consumers won\u2019t notice the difference<\/strong> between HSPA+ and the forthcoming <a title=\"LTE Advanced\" href=\"http:\/\/en.wikipedia.org\/wiki\/LTE_Advanced\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">LTE network<\/a> stating that &#8220;<em>The whole industry has come to equate more speed with 4G<\/em>.\u201d <em>TechEYE<\/em> points out that AT&amp;T saw a similar miracle in September 2010 when the marketers found that its HSPA+ network became &#8220;<em>the nation&#8217;s fastest mobile broadband network.<\/em>\u201d<\/p>\n<p><strong><em>rb-<\/em><\/strong><\/p>\n<p><em>The <a href=\"http:\/\/www.businessinsider.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Insider<\/a> has <a title=\"Business Insider\" href=\"http:\/\/e.businessinsider.com\/view\/scd.e8d\/ec224c75\" target=\"_blank\" rel=\"noopener noreferrer\">proof<\/a> consumers don&#8217;t care about 4G. They report on <a href=\"https:\/\/www.nielsen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a> on findings that only 54% really knew what it meant (super-fast wireless). 27% of the people polled think it&#8217;s the latest version of the iPhone. Only 29% of the people polled said they were planning on buying a <a title=\"4G LG Phones\" href=\"http:\/\/www.lg.com\/us\/4g-phones\" target=\"_blank\" rel=\"lgmu noopener noreferrer\">4G phone<\/a> in the next year.<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/e.businessinsider.com\/view\/scd.e8d\/ec224c75\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-101093\" title=\"proof consumers don't care about 4G.\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/chart-of-the-day-4g-jan-2011.jpg?resize=284%2C214&#038;ssl=1\" alt=\"proof consumers don't care about 4G.\" width=\"284\" height=\"214\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/chart-of-the-day-4g-jan-2011.jpg?resize=150%2C113&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/chart-of-the-day-4g-jan-2011.jpg?resize=75%2C56&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/chart-of-the-day-4g-jan-2011.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><em>\u00a0<\/em><\/p>\n<h6>Related articles<\/h6>\n<ul>\n<li><a href=\"https:\/\/web.archive.org\/web\/20220925082336\/https:\/\/www.androidauthority.com\/really-know-5g-technology-means-consumers-387474\/\" target=\"_blank\" rel=\"noopener noreferrer\">Do we really know what 5G technology means for consumers?<\/a> (androidauthority.com)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><a title=\"Ralph Bach\" href=\"https:\/\/rbach.net\/index.php\/new-resume\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Bach<\/a>\u00a0has been in IT long enough to know better and has blogged from his\u00a0<a title=\"Bach Seat\" href=\"https:\/\/rbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bach Seat<\/a> about IT, careers, and anything else that catches his attention since 2005. You can follow him on <a class=\"broken_link\" href=\"http:\/\/www.linkedin.com\/in\/rb48334\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ralph.bach.14\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/rbach48334\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>. Email the Bach Seat\u00a0<a href=\"mailto:\/\/bach.seat@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITU said 4G may be applied to 3G systems so the AT&#038;T network is now magically 4G and AT&#038;T is betting that its customers are too dumb to care<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[3045,310,109,32,311,641,25],"class_list":["post-4926","post","type-post","status-publish","format-standard","hentry","category-wireless","tag-3045","tag-4g","tag-att","tag-business","tag-miracle","tag-t","tag-wireless"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"ITU said 4G may be applied to 3G systems so the AT&amp;T network is now magically 4G and AT&amp;T is betting that its 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