{"id":5421,"date":"2011-05-02T19:46:22","date_gmt":"2011-05-02T23:46:22","guid":{"rendered":"http:\/\/rbach.net\/blog\/?p=5421"},"modified":"2022-12-30T16:06:41","modified_gmt":"2022-12-30T21:06:41","slug":"hot-wheels-upgrades-cars","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/hot-wheels-upgrades-cars\/","title":{"rendered":"Mattel Upgrades Hot Wheels"},"content":{"rendered":"

\"Mattel<\/a>I know it sounds like I am being a cranky, jealous old geezer, but how else should I react to Mattel<\/a>‘s (MAT<\/a>) 21st-century upgrade to the venerable Hot Wheels<\/a> lineup?<\/em> At CES 2011<\/a>, Mattel<\/strong> demo-d the Hot Wheels<\/strong> Video Racer<\/a>. The Hot Wheels Video Racer upgrades everyone’s favorite die-cast cars by adding a VGA<\/strong><\/a> video camera<\/a><\/strong> built-in to capture the action.<\/p>\n

\"Mattel<\/a> According<\/a> to Engadet<\/a><\/em> the small car houses 512MB of storage<\/strong>, which can hold 12 minutes of video, at up to 60 frames per second<\/strong>. The New York Times<\/em><\/a> says<\/a> the onboard memory can either be played back without sound at low quality from postage-stamp-sized LCD screen<\/a> (there are no speakers) or, at higher quality and sound, on your Mac or Windows computer by way of the USB cable. The USB cable is also used to charge the car\u2019s internal batter<\/p>\n

The camera is easy to use, reports the NYT<\/em>, first you start the camera, then let the car rip down the track<\/strong> just as you would any other Hot Wheels car. You can then replay the ride as if you were behind the wheel. You see the tunnels, loops, and the crash at the end when your car flies off the table. Because there are no moving parts, there\u2019s little to break ensuring a twisted first-hand view of the run down the track.<\/p>\n

\"Hot<\/a><\/p>\n

Mattel also provides a protective case so the cam can be Velcroed<\/a> to a skateboard, helmet, or Fluffy the cat to record off-track action. They also have included a basic kid-friendly editing package for the PC so the Video Racer’s run down the orange track, under the couch, and past the dog can be made into the movie masterpieces it should be. The software can edit in scene transitions, add special effects and music to spice up the video reports<\/a> Ubergizmo.<\/a><\/em><\/p>\n

Engadet<\/em> says the rig will retail for $60 in the fall of 2011, just in time for Christmas 2011 for all the good little boys and not so little boys. The package includes the rubberized mini USB to USB<\/a> cord for connecting the cam to a Microsoft<\/a> (MSFT<\/a>) Windows<\/a> or an Apple<\/a> (AAPL<\/a>) Macintosh<\/a> computer and PC editing software.<\/p>\n

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