{"id":73458,"date":"2014-11-13T20:50:40","date_gmt":"2014-11-14T01:50:40","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2022-07-14T13:13:44","modified_gmt":"2022-07-14T17:13:44","slug":"tablet-trouble","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/tablet-trouble\/","title":{"rendered":"Tablet Trouble"},"content":{"rendered":"<p><a href=\"http:\/\/www.texandoor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-106742\" title=\"Tablet Trouble\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/woman_shocked-2.jpg?resize=64%2C90&#038;ssl=1\" alt=\"Tablet Trouble\" width=\"64\" height=\"90\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/woman_shocked-2.jpg?resize=106%2C150&amp;ssl=1 106w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/woman_shocked-2.jpg?resize=53%2C75&amp;ssl=1 53w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/woman_shocked-2.jpg?w=504&amp;ssl=1 504w\" sizes=\"auto, (max-width: 64px) 100vw, 64px\" \/><\/a>There has been a shocking long-term trend in\u00a0<a title=\"Apple Computers\" href=\"http:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a> (<a title=\"NASDAQ : AAPL\" href=\"https:\/\/www.tradingview.com\/symbols\/NASDAQ-AAPL\/\" target=\"_blank\" rel=\"noopener noreferrer\">AAPL<\/a>)<strong> <a title=\"IPad\" href=\"http:\/\/www.apple.com\/ipad\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">iPad<\/a> tablet sales<\/strong>. Despite the much bally hoed launch of the new <a title=\"iPad Air 2\" href=\"https:\/\/web.archive.org\/web\/20170320213915\/http:\/\/www.apple.com\/ipad-air-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">iPad Air 2<\/a> and <a title=\" iPad mini 3\" href=\"https:\/\/www.apple.com\/ipad-mini-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">iPad mini 3<\/a>, sales of Apple&#8217;s iPad have<strong> sunk to their lowest level<\/strong> since the 2011 introduction of the <a title=\"IDevice\" href=\"http:\/\/en.wikipedia.org\/wiki\/IDevice\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">iDevice<\/a>.This <a title=\"The Rise And Fall Of The iPad\" href=\"http:\/\/www.businessinsider.com\/the-rise-and-fall-of-the-ipad-2014-10\" target=\"_blank\" rel=\"noopener noreferrer\">chart<\/a> from <em><a title=\"Business Insider\" href=\"http:\/\/www.businessinsider.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Insider<\/a><\/em> shows the decline of iPad sales.<\/p>\n<p><strong>Apple CEO Tim Cook<\/strong> was unfazed about the iPad&#8217;s plunging sales. During Apple&#8217;s latest earnings call Apple&#8217;s Cook <a title=\" Apple's (AAPL) CEO Tim Cook On Q4 2014 Results - Earnings Call Transcript \" href=\"https:\/\/web.archive.org\/web\/20210813145542\/https:\/\/seekingalpha.com\/article\/2576865-apples-aapl-ceo-tim-cook-on-q4-2014-results-earnings-call-transcript\" target=\"_blank\" rel=\"noopener noreferrer\">said<\/a>, &#8220;<em>I&#8217;m very bullish on where we can take iPad over time<\/em>.&#8221;<a href=\"http:\/\/www.businessinsider.com\/the-rise-and-fall-of-the-ipad-2014-10\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-106744\" title=\"Apple Quarterly Revenue\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?resize=400%2C300&#038;ssl=1\" alt=\"Apple Quarterly Revenue\" width=\"400\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?resize=75%2C56&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?resize=150%2C113&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/ipad-mac-revenue-chart.jpg?w=960&amp;ssl=1 960w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<h3>Users don&#8217;t want a tablet<\/h3>\n<p>Despite CEO Cook&#8217;s optimism, research from <a title=\"Kantar Worldpanel Comtech\" href=\"http:\/\/www.kantarworldpanel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kantar Worldpanel Comtech<\/a> is not so sure. In an <a href=\"http:\/\/www.kantarworldpanel.com\/global\/News\/Tablets-arent-smartphones#\" target=\"_blank\" rel=\"noopener noreferrer\">analysis<\/a> of the tablet market, they found that consumers believe that they need the latest iPad. Or any tablet for that matter.<\/p>\n<p>Their conclusion is based on research which found:<\/p>\n<ul>\n<li>A majority of U.S. non-tablet owners said they would <strong>not buy a tablet in the next 12 months<\/strong>.<\/li>\n<li>Of those who will not buy a tablet, 725 said that their <strong>PC or laptop was &#8220;good enough&#8221;<\/strong> as the reason why they are not buying a tablet in the next year.<\/li>\n<li>Tablets are not seen as an alternative to <a title=\"Smart phone\" href=\"https:\/\/web.archive.org\/web\/20180907144717\/http:\/\/www.wikinvest.com:80\/concept\/Smart_phone\" target=\"_blank\" rel=\"wikinvest noopener noreferrer\">smartphones<\/a>.<\/li>\n<\/ul>\n<p><a title=\"Carolina Milanesi\" href=\"https:\/\/web.archive.org\/web\/20160307190258\/http:\/\/www.kantarworldpanel.com\/global\/About-Us\/Our-experts\/Carolina-Milanesi\" target=\"_blank\" rel=\"noopener noreferrer\">Carolina Milanesi<\/a>, chief of research at Kantar Worldpanel laid out four reasons why tablets sales are not growing at the rate many had expected.<\/p>\n<ol>\n<li><strong><a href=\"https:\/\/web.archive.org\/web\/20140201015745\/http:\/\/azhomerescue.net:80\/existing-homes-sales-decline-annually-for-1st-time-in-29-months\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-106747\" title=\"current tablet owners plan to keep their tablets even after upgrading to a new one\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/declining_sales.jpg?resize=80%2C100&#038;ssl=1\" alt=\"current tablet owners plan to keep their tablets even after upgrading to a new one\" width=\"80\" height=\"100\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/declining_sales.jpg?resize=120%2C150&amp;ssl=1 120w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/declining_sales.jpg?resize=60%2C75&amp;ssl=1 60w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/declining_sales.jpg?w=240&amp;ssl=1 240w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/><\/a>Replacement cycles are longer for tablets<\/strong> than smartphones. Ms. Milanesi explains,&#8221;<em>Software upgrades help refresh the devices, and carriers do not provide incentives\/subsidies to encourage replacements every two years, as they do with smartphones.<\/em>&#8220;<\/li>\n<li>Tablets are <strong>not as personal as smartphones.<\/strong> &#8220;<em>While there is no question that tablets are more personal than PCs, if less personal than smartphones, they still land in between the two,<\/em>&#8221; the Kantar chief of research says.<\/li>\n<li>Tablet <strong>owners hang on to their old tablet when they get a new one. <\/strong>Smartphone users tend to turn in their old smartphone when they upgrade to a newer one according to Kantar Worldpanel data:\n<ul>\n<li>36% of current tablet owners plan to keep their tablets even after upgrading to a new one.<\/li>\n<li>18% plan to pass their old ones on to a friend or relative, according to Kantar Worldpanel data.<\/li>\n<\/ul>\n<\/li>\n<li>Finally, the <strong>value proposition of tablets remains weak<\/strong>.They report that only 3% of U.S. non-tablet owners said they will definitely buy a tablet in the next 12 months.<\/li>\n<\/ol>\n<p><strong><em>rb-<\/em><\/strong><\/p>\n<p><em>I thought that tablets were going to take over the world. <\/em><\/p>\n<p><em>So what is the use case for tablets? <\/em><\/p>\n<p><em>If the Apple fanboyz and gurls aren&#8217;t buying new iPads why should anyone else?<\/em><\/p>\n<h6>Related articles<\/h6>\n<ul>\n<li><a href=\"http:\/\/www.itproportal.com\/2014\/10\/17\/the-one-reaosn-tablet-sales-are-slowing\/\" target=\"_blank\" rel=\"noopener noreferrer\">The one reason tablet sales are slowing<\/a> (itproportal.com)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><a title=\"Ralph Bach\" href=\"https:\/\/rbach.net\/index.php\/new-resume\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Bach<\/a>\u00a0has been in IT long enough to know better and has blogged from his\u00a0<a title=\"Bach Seat\" href=\"https:\/\/rbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bach Seat<\/a> about IT, careers, and anything else that catches his attention since 2005. You can follow him on <a class=\"broken_link\" href=\"http:\/\/www.linkedin.com\/in\/rb48334\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ralph.bach.14\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/rbach48334\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>. Email the Bach Seat\u00a0<a href=\"mailto:\/\/bach.seat@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tablet was going to take over the post-PC world but iPad sales have sunk to their lowest level since their debut in 2011.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[653],"tags":[2292,420,101,1135,296,304,1059,2237,2291,129],"class_list":["post-73458","post","type-post","status-publish","format-standard","hentry","category-tablet-computing","tag-2292","tag-aapl","tag-apple","tag-ios","tag-ipad","tag-iphone","tag-personal-computer","tag-sales","tag-slowdown","tag-smartphone"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The tablet was going to take over the post-PC world but iPad 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