{"id":7553,"date":"2011-06-11T09:19:22","date_gmt":"2011-06-11T13:19:22","guid":{"rendered":"http:\/\/rbach.net\/blog\/?p=7553"},"modified":"2022-08-19T18:58:43","modified_gmt":"2022-08-19T22:58:43","slug":"asia-set-to-be-the-new-center-of-the-web","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/asia-set-to-be-the-new-center-of-the-web\/","title":{"rendered":"Asia Set to be the New Center of the Web"},"content":{"rendered":"

\"Asia<\/a>Stacey Higginbotham<\/a> at GigaOm<\/em><\/a> points<\/a> out a report<\/a> from UK<\/a> analyst firm Informa Telecoms & Media<\/a> which says that Internet traffic<\/a> will grow<\/strong> seven-fold<\/strong> between 2010 and 2015 to reach roughly 1.2 zettabytes<\/a> globally and that Asia will lead the growth<\/strong>.<\/p>\n

\"roughlyAccording to the report, the amount of Internet<\/a> and service traffic will vary greatly from region to region and, despite the focus on the U.S., Asia will be the larger region in terms of traffic by 2015. Asia Pacific\u2019s share will have increased to 42% of global Internet traffic by virtue of the sheer growth in user numbers that this region will see over the forecast period. \u201cMuch of the hype about Internet traffic growth continues to come from the U.S. and Silicon Valley<\/a>, but it is the Asian Internet users that are generating the most traffic. This will only become pronounced over the next few years, as the region\u2019s Internet penetration grows\u201d, comments Giles Cottle, Senior Analyst at Informa Telecoms & Media.<\/p>\n

China<\/a> will also play a major role in fueling this growth. \u201cChina will not become the single largest Internet traffic market during our forecast period, but it will have a fundamental impact on shifting the online balance of power from East to West. In China alone, Informa predicts that there will be 670 million Internet users in the market in 2015; even if many of these users are not high-volume users, they will still collectively produce a huge amount of traffic,\u201d concludes Cottle.<\/p>\n

rb-<\/em><\/strong><\/p>\n

I wrote about Chinese becoming the lingua franca<\/a> of the web here<\/a><\/em>.<\/p>\n

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