{"id":83049,"date":"2017-05-05T22:51:11","date_gmt":"2017-05-06T02:51:11","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2022-08-09T12:00:19","modified_gmt":"2022-08-09T16:00:19","slug":"over-half-the-world-connected-to-the-internet","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/over-half-the-world-connected-to-the-internet\/","title":{"rendered":"Over Half the World Connected to the Internet"},"content":{"rendered":"

\"Over<\/a>New statistics show that over half of the world’s population\u00a0is now using the Internet. The 2017 Q2 Global Digital Snapshot Report<\/a> on social media and digital trends released by Hootsuite<\/a>, a social media management platform, and We Are Social<\/a>, a social media agency, found<\/a> that <\/b>more than 3.8 billion people around the world now use the internet<\/strong>. This means that global internet penetration is 51%. The report’s author flips the number and points out that people who don\u2019t<\/i> use the Internet are now in the minority<\/em><\/strong>.<\/p>\n

How are these people getting online? The report says that the total number of unique mobile users<\/strong> now stands at 4.96 billion. <\/b>The use of a mobile phone is now \u2018normal\u2019 around the world. Almost 66% of the entire global population regularly uses a mobile phone. More and more of these users now own a smartphone too, and the latest data suggest that more than half of the world\u2019s population now uses one of these powerful devices.<\/p>\n

\"2017<\/a>

2017 Global Digital Snapshot Report by Hootsuite<\/em><\/p><\/div>\n

The rapid spread of smartphones has led to significant growth in the number of mobile internet<\/a> users<\/strong>. The number of people around the world accessing the internet via mobile reached almost 3.4 billion<\/b> during early April 2017 according to the author.<\/p>\n

\"\"<\/a>Additionally, 93% of all internet users now go online via mobile devices (phones or tablets), and with the majority of new internet users now \u2018phone first\u2019, mobile\u2019s share is likely to increase even more.<\/p>\n

With all of this increased access, We are Social<\/em>, writes that global social media users<\/b> total to more than 2.9 billion<\/b> users. This means that social media users are still increasing at a rate of more than 1 million per day \u2013 that\u2019s 14 new users every second<\/i><\/strong>.<\/p>\n

\"2017<\/a>

2017 Global Digital Snapshot Report by Hootsuite<\/em><\/p><\/div>\n

The article observes that mobile social media<\/strong> continues to see the fastest growth across all our key data points. In the past 3 months, mobile social media users grew by more than 1.6 million new users every day<\/i><\/strong>. The total number of people around the world accessing social media via mobile devices now stands at just under 2.7 billion<\/b>, representing global penetration of 36%.<\/p>\n

Where do all of these mobile social media users go? Of course, they go to Facebook<\/a> (FB<\/a>). The research says that Facebook dominates the social media world<\/strong>. The latest data suggests that the world\u2019s favorite social platform a<\/strong>dds more than a million new users every day<\/i>.<\/strong><\/p>\n

\"Facebook<\/a>

2017 Global Digital Snapshot Report by Hootsuite<\/p><\/div>\n

Asia is the center of Facebook’s growth. Much of that growth came from India<\/strong>. With almost 250,000 new users<\/strong> in the country every day, the author speculates there\u2019s a good chance that India will overtake the US to become Facebook\u2019s most active market by July 2017.\u00a0 Bangkok<\/strong> is Facebook\u2019s most active city, with roughly 30 million people in Thailand\u2019s capital using the platform.<\/p>\n

rb-<\/em><\/strong><\/p>\n

It should be obvious to any marketer that firms need to remake their customer engagement plans and implement real-time interaction with their customers. Simon Kemp, We Are Social said.<\/em><\/p>\n

\u201cHalf of the world’s population is now online, which is a testament to the speed with which digital connectivity<\/a> is helping to improve people’s lives … Given this latest data, it’s probably time for us to stop referring to social as new media, and integrate it more seamlessly into our day-to-day activities.”<\/em><\/p>\n

I think Mr. Kemp is too optimistic when he says that “digital connectivity is helping to improve people’s lives.” Followers of the Bach Seat<\/a> know that too much social<\/a> media<\/a> is bad<\/a> for you<\/a>.<\/em><\/p>\n

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