{"id":83725,"date":"2017-04-30T16:31:12","date_gmt":"2017-04-30T20:31:12","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2024-04-23T10:52:59","modified_gmt":"2024-04-23T14:52:59","slug":"a-lifetime-on-social-media","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/a-lifetime-on-social-media\/","title":{"rendered":"A Lifetime on Social Media"},"content":{"rendered":"<p><strong><a href=\"https:\/\/web.archive.org\/web\/20230530103424\/http:\/\/www.highdefinitionbanking.com\/is-your-onboarding-the-beginning-of-the-end-of-the-relationship-relationship-management-in-action\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-96704\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/scary-numbers.jpg?resize=119%2C95&#038;ssl=1\" alt=\"\" width=\"119\" height=\"95\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/scary-numbers.jpg?resize=150%2C120&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/scary-numbers.jpg?resize=75%2C60&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/scary-numbers.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/><\/a>From the scary stats department<\/strong> \u2013 In 2015, time spent on <strong>mobile apps<\/strong> exceeded time spent watching TV for U.S. consumers according to <a href=\"https:\/\/techcrunch.com\/2015\/09\/10\/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>TechCrunch<\/em><\/a>. And now <a title=\"Influencer marketing\" href=\"http:\/\/en.wikipedia.org\/wiki\/Influencer_marketing\" target=\"_blank\" rel=\"wikipedia nofollow noopener noreferrer\">influencer marketing<\/a> agency <em><a href=\"https:\/\/www.businessinsider.com\/inside-mediakix-influencer-agency-missed-payments-staff-exits-2021-6\" target=\"_blank\" rel=\"noopener noreferrer\">MediaKix<\/a><\/em>\u00a0has calculated more scary social media statistics. Social media users will now spend years online during their lifetime.<\/p>\n<p><strong><a href=\"https:\/\/q4launch.com\/social-media-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-96706 \" title=\"Time spent on social media is increasing\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/slide_1-e1335810282304-150x150.jpg?resize=101%2C101&#038;ssl=1\" alt=\"Time spent on social media is increasing\" width=\"101\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/slide_1-e1335810282304.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/slide_1-e1335810282304.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/slide_1-e1335810282304.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 101px) 100vw, 101px\" \/><\/a>Growth<\/strong> on many of the top <a href=\"https:\/\/web.archive.org\/web\/20190607123719\/http:\/\/mediakix.com:80\/2016\/09\/see-how-many-people-are-on-social-media-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media platforms<\/a> continues to rise as each network rolls out new features and functionalities to better compete for users&#8217; daily time. It must be working, not only is the number of people <strong>using social\u00a0media increasing<\/strong>, and the time people are spending each <strong>day on social media is increasing<\/strong>. MediaKix says that just\u00a0 <strong><a title=\"Facebook\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/strong> (<a title=\"NASDAQ : FB\" href=\"https:\/\/www.tradingview.com\/symbols\/NASDAQ-FB\/\" target=\"_blank\" rel=\"noopener noreferrer\">FB<\/a>) users are spending\u00a0an average of<strong> <a href=\"https:\/\/web.archive.org\/web\/20220507052957\/https:\/\/www.nytimes.com\/2016\/05\/06\/business\/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html\" target=\"_blank\" rel=\"noopener noreferrer\">50 minutes each day<\/a><\/strong> on the site.<\/p>\n<h3>Time on popular social media platforms<\/h3>\n<p>In order to see how much the average person will spend on social media throughout their life, <em>MediaKix<\/em> <a href=\"https:\/\/web.archive.org\/web\/20190603023113\/http:\/\/mediakix.com:80\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\" rel=\"noopener noreferrer\">calculated<\/a> the time spent across today&#8217;s <strong>most popular social media platforms<\/strong>. Across today&#8217;s most popular social media platforms, people are spending the following daily averages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube:<\/a> 40 minutes<\/li>\n<li>Facebook: 35 minutes<\/li>\n<li><a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat<\/a>: 25 minutes<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>: 15 minutes<\/li>\n<li><a title=\"Twitter\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> (<a title=\"NYSE : TWTR\" href=\"https:\/\/www.tradingview.com\/symbols\/NYSE-TWTR\/\" target=\"_blank\" rel=\"noopener noreferrer\">TWTR<\/a>): 1 minute<\/li>\n<\/ul>\n<p>The advertising firm says these social media consumption rates, <strong>across a lifetime<\/strong> will total up to:<\/p>\n<ul>\n<li><a href=\"https:\/\/web.archive.org\/web\/20110611001058\/http:\/\/www.adlibbing.org:80\/2011\/04\/07\/the-aging-face-of-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-96709\" title=\"A lifetime on social media\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/old-people.jpg?resize=126%2C82&#038;ssl=1\" alt=\"A lifetime on social media\" width=\"126\" height=\"82\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/old-people.jpg?w=150&amp;ssl=1 150w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/old-people.jpg?resize=75%2C49&amp;ssl=1 75w\" sizes=\"auto, (max-width: 126px) 100vw, 126px\" \/><\/a>YouTube: 1 year, 10 months<\/li>\n<li>Facebook: 1 year, 7 months<\/li>\n<li>Snapchat: 1 year, 2 months<\/li>\n<li>Instagram: 8 months<\/li>\n<li>Twitter: 18 days<\/li>\n<\/ul>\n<h3>5 years 4 months on social media<\/h3>\n<p>Cumulatively, this adds up for a total of 5 years and 4 months spent on social media across a lifetime. Compare the time spent on social media against more mundane life activities.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\">Social Media: 5 years, 4 months<\/li>\n<li style=\"padding-left: 30px;\">Eating &amp; Drinking: 3 years, 5 months<\/li>\n<li style=\"padding-left: 30px;\">Grooming: 1 year, 10 months<\/li>\n<li style=\"padding-left: 30px;\">Socializing: 1 year, 3 months<\/li>\n<li style=\"padding-left: 30px;\">Laundry: 6 months<\/li>\n<\/ul>\n<p>The Santa Monica, CA firm projected the social media figures across an entire lifetime and put the numbers into the infographic below.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20190603023113\/http:\/\/mediakix.com:80\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-96712 size-full alignnone\" title=\"How much time do people spend on social media?\" src=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/how-much-time-is-spent-on-social-media-revised.png?resize=480%2C3041&#038;ssl=1\" alt=\"\" width=\"480\" height=\"3041\" srcset=\"https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/how-much-time-is-spent-on-social-media-revised.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/rbach.net\/wp-content\/uploads\/how-much-time-is-spent-on-social-media-revised.png?resize=12%2C75&amp;ssl=1 12w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><strong><em>rb-<\/em><\/strong><\/p>\n<p><em>I have argued for a while that the social media fake news issue is a result of the American <strong>educational system<\/strong>. They are <strong>obsessed with teaching the <a href=\"http:\/\/www.motherjones.com\/politics\/2014\/09\/common-core-education-reform-backlash-obamacare\" target=\"_blank\" rel=\"noopener noreferrer\">common core<\/a>. <\/strong>They don&#8217;t <strong>teach any analytical skills<\/strong>. Schools need to reinstate current events and media literacy classes.<\/em><\/p>\n<p><em><a href=\"https:\/\/qz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quartz<\/a> <a href=\"https:\/\/qz.com\/927543\/even-social-media-savvy-teens-cant-spot-a-fake-news-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">cited<\/a> a survey\u00a0that found that <strong>teens prefer Facebook as a news source<\/strong> (41%). Tweens break between YouTube (41%) and Facebook (37%). By huge margins, girls prefer Facebook for news, and boys, YouTube.<\/em><\/p>\n<p><em>The converging trends of more time spent online, preferring social media as a news source and no education is putting <strong>democracy at risk.<\/strong><\/em><\/p>\n<h6>Related articles<\/h6>\n<ul>\n<li><a href=\"https:\/\/web.archive.org\/web\/20170618151202\/http:\/\/www.junloayza.com:80\/productivity\/removing-facebook-twitter-and-instagram\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">I&#8217;m removing Facebook, Twitter, and Instagram from my mobile. Will you join me?<\/a> (junloayza.com)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><a title=\"Ralph Bach\" href=\"https:\/\/rbach.net\/index.php\/new-resume\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Bach<\/a>\u00a0has been in IT long enough to know better and has blogged from his\u00a0<a title=\"Bach Seat\" href=\"https:\/\/rbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bach Seat<\/a> about IT, careers, and anything else that catches his attention since 2005. You can follow him on <a class=\"broken_link\" href=\"http:\/\/www.linkedin.com\/in\/rb48334\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ralph.bach.14\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/rbach48334\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>. Email the Bach Seat\u00a0<a href=\"mailto:\/\/bach.seat@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<div style=\"border: 1px solid black; float: left; width: 99%; margin: 12px; padding: 12px;\">\n<p><a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal<\/a> offers some <a href=\"https:\/\/www.searchenginejournal.com\/how-to-differentiate-fake-news-from-real-news-in-the-social-media-world\/191651\/\" target=\"_blank\" rel=\"noopener noreferrer\">good suggestions<\/a> on how to evaluate if a story is real or fake.<\/p>\n<p><strong>What is the Site? <\/strong>most major recognized sources for news journalism are not going to be producing clickbait fake news. Most of the fake news sites go for \u201cshock\u201d value and produce fake stories that are not as recognized. Look into the source itself and see whether it is a website that can be trusted.<\/p>\n<p><strong>Check the Domain &#8211; <\/strong>Many fake news stories use similar URLs and domain names to mimic reputable news sources, but rather than using a .com they use .com.co endings<\/p>\n<p><strong>What are the Authors\u2019 Sources? &#8211; <\/strong>Good news stories contain links to other reputable reporting by respected organizations. Be wary of sources that cannot substantiate their claims.<\/p>\n<p><strong>Fact Check! &#8211; <\/strong>When in doubt, fact-check the information that you read! You can start with a simple search to look into the keywords or the event that is being reported on. You can also use sites like\u00a0<a href=\"https:\/\/www.politifact.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PolitiFact<\/a>,\u00a0<a href=\"http:\/\/factcheck.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">FactCheck<\/a>, and\u00a0<a href=\"http:\/\/www.snopes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snopes<\/a>.<\/p>\n<p><strong>Examine the Website Closely &#8211;\u00a0<\/strong>Look at the full spectrum of details on the site. Is there other fake-looking or shocking headlines? What does the overall website look like? How is the <a href=\"https:\/\/www.searchenginejournal.com\/user-experience-pet-peeves\/184219\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a>? Sometimes doing just a little further digging will make it clear if a news story is fake.<\/p>\n<p><strong>Act! &#8211;\u00a0<\/strong>Once you identify if a story is real or fake, you can make a big difference. Do not share stories on social media that are fake and make them more visible. If you notice a friend or family member share a fake story on a social media outlet, do them a favor and comment or message them showing how you found out it was fake so they don\u2019t repeat the same mistake.<\/p>\n<p>If you come across a fake news article, comment on it stating how you arrived at the conclusion it was fake. If everyone does their part to distinguish fake news stories and make them known, then they won\u2019t be shared as easily.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2015 time spent on mobile apps passed spent watching TV now social media users spend years online with Facebook Snapchat during their lifetime.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[2990,1933,104,1096,536,92,2609,2323,317,2902,2903,2516,564,60,2011,53],"class_list":["post-83725","post","type-post","status-publish","format-standard","hentry","category-social-networking","tag-2990","tag-common-core","tag-facebook","tag-fb","tag-goog","tag-google","tag-infographic","tag-instagram","tag-linkedin","tag-mobile-app","tag-pinterest","tag-snapchat","tag-social-media","tag-twitter","tag-twtr","tag-youttube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/83725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/comments?post=83725"}],"version-history":[{"count":18,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/83725\/revisions"}],"predecessor-version":[{"id":132843,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/posts\/83725\/revisions\/132843"}],"wp:attachment":[{"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/media?parent=83725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/categories?post=83725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbach.net\/index.php\/wp-json\/wp\/v2\/tags?post=83725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}