{"id":84202,"date":"2017-10-30T18:28:03","date_gmt":"2017-10-30T22:28:03","guid":{"rendered":"http:\/\/rbach.net\/blog\/index.php\/"},"modified":"2022-03-06T17:37:54","modified_gmt":"2022-03-06T22:37:54","slug":"are-you-a-human","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/are-you-a-human\/","title":{"rendered":"Are You a Human"},"content":{"rendered":"

\"AreDetroit-based<\/b>\u00a0Are You a Human<\/a><\/strong> was recently purchased by Virginia-based Distil Networks<\/a>. The purchase is part of Distil’s efforts to expand its bot-detection<\/strong> capabilities.\u00a0As part of the acquisition, the Human Tag will be re-branded as Distil Bot Discovery<\/a>.\u00a0Distil will open an office in Detroit<\/a><\/strong> and increase its presence in Motown. All 10 of Are You A Human\u2019s employees are staying on, according to reports<\/a>.<\/p>\n

The firm’s website describes the Are You Human technology;<\/p>\n

[Are You Human] collects\u00a0hundreds of fingerprinting metrics<\/a> <\/strong>and analyzes user\u2019s device, software, and natural behavior to develop robust behavioral metrics on each page view in real-time …\u00a0<\/em>Only through an expert understanding of natural human characteristics and behavior is it possible to identify the 99% of non-human traffic caused by new and unique bots that fraud detection and verification systems can’t find<\/em><\/p>\n

\"suiteDistill Networks will add A You a Human’s real-time analysis<\/strong> technology and biometric information<\/strong><\/a> to its own suite of bot-detection products and use it to launch a free bot-discovery plugin for Google Analytics<\/a>. Detecting bots<\/a> is important because they can inflate website traffic numbers or present a security risk by searching for sensitive information.<\/p>\n

The firm cited<\/a> the Motor City as being:<\/p>\n

… incredibly helpful and supportive to us, and we can\u2019t imagine doing this anywhere else. Being able to build this company in Detroit has been hugely meaningful to all of us, and\u00a0<\/em>we\u2019ll still be part of that awesome community\u00a0<\/em>going forward.<\/em><\/p>\n

\"Detroit<\/p>\n

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