{"id":9247,"date":"2011-08-16T19:03:41","date_gmt":"2011-08-16T23:03:41","guid":{"rendered":"http:\/\/rbachnet.wwwmi3-ss40.a2hosted.com\/?p=9247"},"modified":"2021-08-27T14:54:54","modified_gmt":"2021-08-27T18:54:54","slug":"motown-not-so-ipad-friendly","status":"publish","type":"post","link":"https:\/\/rbach.net\/index.php\/motown-not-so-ipad-friendly\/","title":{"rendered":"Motown Not so iPad-Friendly"},"content":{"rendered":"

Whi\"Motown<\/a>le having a bagel and coffee at a Panera<\/a> the other morning, I read an article on my iPad (See I’m as pretentious<\/del> cool as someone in California) from the fount of tech reporting, Men’s Health<\/a> that Detroit is full of Luddites because there are not enough Best Buys in Michigan. The article made me put down my iPad and picked up my laptop so I could write this blog.<\/em><\/p>\n

\"Detroit\"<\/a>The Men’s Health<\/em> article<\/a> looked at ad impressions from mobile ad network\u00a0Chitika<\/a>, the number of Apple<\/a> (AAPL<\/a>) and Best Buy<\/a> (BBY<\/a>) stores per capita, and the percentage of households that own tablets, notebooks, or laptops according to Mediamark Research<\/a>.<\/p>\n

David Zinczenko<\/a>, Rodale<\/a> EVP and editor in chief of Men\u2019s Health <\/em>observed in the article that iPad<\/a> adoption correlates to proximity to a high-tech center, but also education levels, Mr. Zinczenko gets it right when he suggests that consumer iPad adoption is mostly about income levels.<\/p>\n

\"Apple<\/a>\u201cLet\u2019s look at who was in line when the iPad 2 went on sale: affluent, well-educated people who had $800 bucks to throw around in the middle of a deep recession,\u201d Mr. Zinczenko told<\/a> Mashable<\/em><\/a>. \u201cIt\u2019s not that [college-educated people are] smarter than the people in Toledo, it\u2019s just that they were fortunate enough to have the dough to attend college. As their educations progressed, their choice of leisure interests migrated toward words, narratives and research-driven pastimes,\u201d all of which the iPad accommodates, he argues.<\/p>\n

Most iPad-Friendly<\/strong><\/p>\n

1. Plano, TX<\/a>
\n2. San Jose, CA<\/a>
\n3. San Francisco, CA<\/a>
\n4. Boise, ID<\/a>
\n5. Austin, TX<\/a><\/p>\n

Least iPad-Friendly<\/strong><\/p>\n

96. Cincinnati, OH<\/a>
\n97. Baltimore, MD<\/a>
\n98. Detroit, MI<\/a>
\n99. Fort Wayne, IN<\/a>
\n100. Toledo, OH<\/a><\/p>\n

rb-<\/em><\/strong><\/p>\n

In case you did not notice the article started out as a study on consumer iPad<\/a> adoption which incorrectly morphed into an overall ranking of tech friendliness. This is just more Detroit bashing by Men’s Health. In the past, they have called Detroit one of “Worst Cities for Men<\/a>” and “The Angriest City<\/a>.”<\/em><\/p>\n

Related articles<\/h6>\n