Taiwanese PC maker Acer confirmed to ChinaTechNews.com that the company has terminated the operations of its eMachines brand, which was gained during the company’s 2007 $710 million acquisition of Gateway. Gateway acquired eMachines in 2004 for $30 million, and Packard Bell in 2007.
The termination of the operation of the eMachines brand is in line with the streamlining policy announced at the end of 2011 by J.T. Wang, chairman of Acer (ACEIY) The company will continue to carry out brand integration and the entire process is expected to be completed in three years. Reportedly, Acer will continue to invest in post-PC Gateway and Packard Bell products to sell “a variety of devices that would have been thought of as beyond the PC in the past,” Lisa Emard, an Acer spokeswoman, said in an email to PCWorld.
Acer was the fourth-largest PC vendor behind HP (HPQ), Lenovo (LNVGY) and Dell (DELL). They have shipped around 7 million units, in FY 2012, a drop of 28.2% compared year over year reports PCWorld.
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eMachines, the ultimate throw-away machine, has fallen victim to the iPad. I had an eMachines for a while at the turn of the century, and yes it survived Y2K. Do you think it matters that Acer stopped selling eMachines?
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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.