The Subaru Outback is now offering Wi-Fi connectivity with Autonet Mobile in-car Internet service for 2011. CNET’s CarTech blog says that the Outback is the latest vehicle to feature built-in Internet connectivity. A Subaru press release extols the benefits of the new service
“Subaru Mobile Internet easily allows users to check e-mail, surf the Web or listen to Internet radio and even stream video and post to social networking sites.” They further point out that users can do revolutionary things like “… check weather and traffic, download hiking trails, and even reserve a campsite…” Finally, Subaru reminds the reader that the Wi-Fi service is designed for passengers while the car is in motion.
The Autonet Mobile service in the 2011 Outback will be a $499 option, plus a $35 activation fee and $29 monthly subscription. CNET reports it’s a 3G connection and can handle up to 10 users in a range of about 150 feet.
Autonet Mobile is also available on General Motors (GM) products like some Cadillac and Chevy vehicles including:
- Equinox
- Traverse
- Silverado
- Tahoe
- Suburban
- Avalanche
- Express
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In-car Wi-Fi doesn’t seem to have the same appeal it once held. Fast cellular data connections and 3G cards for laptops, have stolen in-car Wi-Fi’s thunder – making the Autonet product seems like a weaker competitor of Ford’s Sync service. Ford’s (F) Sync is a multimedia system in partnership with Microsoft (MSFT) which can hook up to a USB modem.
Related articles
- Chrysler Uconnect drops Autonet Mobile for Sprint (engadget.com)
Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.
