SUMR HITS 5000 may be the name of the mixtape you made for your high school sweetheart – it not. Just in time for the July 4th marketing run-up spice company, McCormick introduced SUMR HITS 5000. The SUMR HITS 5000 is a gas grill with an integrated DJ station. Now you can dance with your Delmonico or rumba with your ribs.
The SUMR HITS 5000 grill augments your everyday cook-out with custom hardware and machine learning. The custom-made grill technology allows the griller to decide when and what sounds are added to their music track. You can “create custom music tracks” on the grill. The tunes change as food is placed on the grill and which spices and sauces are used.
SUMR HITS 5000 grill creds
In order to give the SUMR HITS 5000 grill some cred, McCormick signed up some talent. They signed up award-winning Pitmaster Myron Mixon and hip-hop legend DJ Jazzy Jeff to sell the product. McCormick Creative and Digital Marketing Director at Alia Kemet said in a presser,
McCormick wanted to explore innovative ways our fans could spice up and enhance their summer grilling, Music plays an important role in enjoying food, flavor and the overall experience. The SUMR HITS 5000 creates the intersection of expressing one’s passion for flavor through original song, and we think it’s the perfect blend of mixing taste and art
Engadget says the SUMR HITS 5000 grill uses a mix of technologies. The grill uses capacitive touch sensors, (the same thing as your phone) computer vision (that drives autonomous vehicle), and machine learning :
- The grill grate has capacitive touch sensors. Move a burger from one spot to another, and that triggers a sound. Remove a condiment from its assigned spot, and you’ll hear another.
- The grill uses computer vision algorithms, powered by a standard webcam that could detect human poses. Shake some spice over your food, and you’ll literally hear what sounds like a powder shaking.
- The knobs and condiment holders are lit with neon blue LEDs.
- The grill uses a 3.5mm audio jack to plugin for sound, with no built-in speakers (the one Apple got rid of).
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I like to grill – even in the snow – but this is a bit much. Maybe if Will Smith ran the grill, and they added a beer tap – that would be a party!
The SUMR HITS 5000 is a concept grill, so you can’t run out and buy your own in time for your Independence Day festivities. But you can see it in action here!
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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.