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Social Media Bubble

Social Media BubbleThere is growing speculation that a backlash against social networking is brewing. At CustomerThink.com there was a recent article When the social media bubble burst which points out that “We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just before the fall.”

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The author, Axel Schultze, CEO of the social business application development firm Xeesm says YES. Schultze believes that the social media bubble is about to burst. Schultze, the founder of the Social Media Academy, said in the article that people are starting the usefulness of social media, “People are recognizing already that the endless hours of watching the incoming streams from Twitter and Facebook or all the status updates on LinkedIn are hours wasted. All the paid tweets and people or agencies, who have been hired to tweet are not going to contribute to the bottom line. And the fan pages people build to get “fans, followers, connections” just hope that it will do something for the business – but it won’t.”

Schultze concludes that the social networking bubble will burst because, “Socializing is work, it takes time and focus, discipline and a clear understanding what to do and what not to do. And as 80% of humans continue to look for getting the job done automatically and get rich instantly, they will leave the social web because they just learned again and again – there is no free lunch.”

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In the article, Schultze reiterates the fundamental change factor of the Internet, “from anywhere at any time”, when he says that the biggest benefit of social media is to do “more business with more people in a grander geography and in less time than ever before.” Schultze continues that the benefits of social media come at a price, “…the price you pay is to be more open, more social, more connected, more interactive, more helpful and more conversational than ever before.” Making organizations more open, more social, more connected, interactive, and helpful is hard work which means that many organizations will fail and the social networking bubble will burst.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Facebook is Biggest Social Networking Risk

Facebook is Biggest Social Networking Risk Data from anti-malware vendor Sophos2010 Security Threat Report (PDF) says Facebook is the leader in privacy risks, spam, and other malicious activity. 60 percent of the respondents to a Sophos survey identified Facebook as the biggest security risk in social networking, followed by MySpace (18%), Twitter (17%), and LinkedIn (4%).

It is not surprising that users regard Facebook as the top risk. Facebook’s over 500 million users, offer criminals a cornucopia of personal data to exploit. “Computer users are spending more time on social networks, sharing sensitive and valuable personal information, and hackers have sniffed out where the money is to be made,” said Graham Cluley, senior technology consultant for Sophos.

Criminals have focused their efforts on social media

Sophos’ research shows that criminals have focused their efforts on social networking users in the last 12 months creating an “explosion” in social networking spam and malware complaints. Sophos found that 57% of social network users were spammed on one of the sites, an increase of 70 percent compared to last year.  They also found 36%  of social network users reported being sent malware, a 70% increase over last year. “The dramatic rise in attacks in the last year tells us that social networks and their millions of users have to do more to protect themselves from organized cybercrime, or risk falling prey to identity theft schemes, scams, and malware attacks,” Sophos’ Cluley added.

Three things working against Facebook users

There are three things working against Facebook users, themselves, malware, and Facebook. Facebook users typically give away more private information to Facebook than other sites. Though most people’s profiles it is possible to find out their first, last, and maiden names, where they live, where they went to school, and even worse, historical information like where they lived in the past. A lot of this private information is required on many online credit checks, providing a boom for criminals looking to exploit a user’s credit history or steal their identity.

The most common malware used on social networks is Koobface. Koobface can target all the popular social portals, including Facebook, MySpace, Bebo, Friendster, Tagged, and Twitter. According to the report, Koobface is capable of, “... registering a Facebook account, activating the account by confirming an email sent to a Gmail address, befriending random strangers on the site, joining random Facebook groups, and posting messages on the walls of Facebook friends. Furthermore, it includes code to avoid drawing attention to itself by restricting how many new Facebook friends it makes each day.

Another threat is Facebook applications. Criminals can create malicious Facebook applications designed to steal information and they can find holes in pre-existing applications and exploit them. Legitimate Facebook apps will give away your information if you allow them to (as I have written about here and here). Once an app has permission it can harvest all the information in a Facebook profile and send it to criminals. Before users grant an application access to all of their information, they should Google the publisher to see if they are legitimate or not. Any application that starts doing anything strange or suspicious should be removed immediately.

Facebook has tried to address these risks by issuing a new privacy policy. However, Sophos’ Cluley called it a step backward, because the new settings are “encouraging many users to share their information with everybody on the internet.” According to Facebook only 35% of their users actually customized their settings leaving 65% who presumably didn’t change their settings and continue to share valuable data, which is then used to propagate spam and malware.

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.