Tag Archive for Instagram

| April 30, 2017
Comments Off on A Lifetime on Social Media

A Lifetime on Social Media

From the scary stats department – In 2015, time spent on mobile apps exceeded time spent watching TV for U.S. consumers according to TechCrunch. And now influencer marketing agency MediaKix has calculated more scary social media statistics. Social media users will now spend years online during their lifetime.

Time spent on social media is increasingGrowth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users’ daily time. It must be working, not only is the number of people using social media increasing, and the time people are spending each day on social media is increasing. MediaKix says that just  Facebook (FB) users are spending an average of 50 minutes each day on the site.

Time on popular social media platforms

In order to see how much the average person will spend on social media throughout their life, MediaKix calculated the time spent across today’s most popular social media platforms. Across today’s most popular social media platforms, people are spending the following daily averages:

The advertising firm says these social media consumption rates, across a lifetime will total up to:

  • A lifetime on social mediaYouTube: 1 year, 10 months
  • Facebook: 1 year, 7 months
  • Snapchat: 1 year, 2 months
  • Instagram: 8 months
  • Twitter: 18 days

5 years 4 months on social media

Cumulatively, this adds up for a total of 5 years and 4 months spent on social media across a lifetime. Compare the time spent on social media against more mundane life activities.

  • Social Media: 5 years, 4 months
  • Eating & Drinking: 3 years, 5 months
  • Grooming: 1 year, 10 months
  • Socializing: 1 year, 3 months
  • Laundry: 6 months

The Santa Monica, CA firm projected the social media figures across an entire lifetime and put the numbers into the infographic below.

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I have argued for a while that the social media fake news issue is a result of the American educational system. They are obsessed with teaching the common core. They don’t teach any analytical skills. Schools need to reinstate current events and media literacy classes.

Quartz cited a survey that found that teens prefer Facebook as a news source (41%). Tweens break between YouTube (41%) and Facebook (37%). By huge margins, girls prefer Facebook for news, and boys, YouTube.

The converging trends of more time spent online, preferring social media as a news source and no education is putting democracy at risk.

Related articles

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.

 

Search Engine Journal offers some good suggestions on how to evaluate if a story is real or fake.

What is the Site? most major recognized sources for news journalism are not going to be producing clickbait fake news. Most of the fake news sites go for “shock” value and produce fake stories that are not as recognized. Look into the source itself and see whether it is a website that can be trusted.

Check the Domain – Many fake news stories use similar URLs and domain names to mimic reputable news sources, but rather than using a .com they use .com.co endings

What are the Authors’ Sources? – Good news stories contain links to other reputable reporting by respected organizations. Be wary of sources that cannot substantiate their claims.

Fact Check! – When in doubt, fact-check the information that you read! You can start with a simple search to look into the keywords or the event that is being reported on. You can also use sites like PolitiFact, FactCheck, and Snopes.

Examine the Website Closely – Look at the full spectrum of details on the site. Is there other fake-looking or shocking headlines? What does the overall website look like? How is the user experience? Sometimes doing just a little further digging will make it clear if a news story is fake.

Act! – Once you identify if a story is real or fake, you can make a big difference. Do not share stories on social media that are fake and make them more visible. If you notice a friend or family member share a fake story on a social media outlet, do them a favor and comment or message them showing how you found out it was fake so they don’t repeat the same mistake.

If you come across a fake news article, comment on it stating how you arrived at the conclusion it was fake. If everyone does their part to distinguish fake news stories and make them known, then they won’t be shared as easily.

Category: Social Networking | Tags: , , , , , , , , , , , , , , ,
| December 23, 2014
Comments Off on Instagram Purge

Instagram Purge

Instagram PurgeJust in time for the holidays, online time-waster Instagram cleansed itself of several million fake followers. The photo-sharing service warned all of its “users” they were going to delete fake accounts and low-n-behold they actually did. The inevitable whining from the entitled generation ensured as their follower’s nee spambots were deleted one by one.

faux-lebritesThe moaning and wailing and gnashing of teeth that was coming for LA-LA land and its faux-lebrites whose “followers” disappeared overnight. According to the site 64px.com  (bravo sir!), the top biggest loser was Instagram itself which lost nearly 19 million fake followers. The biggest faux-lebrity losers (and click-bait) in the #InstagramRapture according to the site are:

RankAccountUsers disappeared% Users disappeared
1Instagram18,880,21129.44
2justinbieber
3,538,228
14.86
3arianagrande1,529,206
7.03%
4kimkardashian1,300,9635.53
5selenagomez1,116,032
5.70%
6kendalljenner
906,897
5.32%
7kyliejenner826,5295.28%
8beyonce
831,971
3.75
9khloekardashian
748,269
4.70%
10taylorswift725,3794.39%
11mileycyrus
711,898
5.03
12snookinic378,1167.2838%

Not only the denizens of LA-LA Land that were impacted by the Instagram purge, but several businesses also lost large numbers of bogus fans. Besides Instagram the biggest business loser include:

  • natgeo lost nearly 289,000 followers
  • nike lost over a quarter of a million spambots followers
  • forever21 lost 245,210 followers
  • nba account lost 195,531 fake fans and
  • louisvitton lost 106,740 bogus followers

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I wrote about another social media “issue” when Cisco was reportedly buying followers on Twitter. Maybe Cisco has been selling its followers to the tweenies on Instagram.

We can hope that the #temperature teaches the entitled generation that life is not fair, especially when your friends are spambots. Go outside, talk to people, learn a programming language, stop supporting reality TV and porn actors.

Related article

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.

Category: Social Networking | Tags: , , , , , , , , , ,
| December 21, 2010
One comment

Social Media Bubble

Social Media BubbleThere is growing speculation that a backlash against social networking is brewing. At CustomerThink.com there was a recent article When the social media bubble burst which points out that “We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just before the fall.”

Socail media

The author, Axel Schultze, CEO of the social business application development firm Xeesm says YES. Schultze believes that the social media bubble is about to burst. Schultze, the founder of the Social Media Academy, said in the article that people are starting the usefulness of social media, “People are recognizing already that the endless hours of watching the incoming streams from Twitter and Facebook or all the status updates on LinkedIn are hours wasted. All the paid tweets and people or agencies, who have been hired to tweet are not going to contribute to the bottom line. And the fan pages people build to get “fans, followers, connections” just hope that it will do something for the business – but it won’t.”

Schultze concludes that the social networking bubble will burst because, “Socializing is work, it takes time and focus, discipline and a clear understanding what to do and what not to do. And as 80% of humans continue to look for getting the job done automatically and get rich instantly, they will leave the social web because they just learned again and again – there is no free lunch.”

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In the article, Schultze reiterates the fundamental change factor of the Internet, “from anywhere at any time”, when he says that the biggest benefit of social media is to do “more business with more people in a grander geography and in less time than ever before.” Schultze continues that the benefits of social media come at a price, “…the price you pay is to be more open, more social, more connected, more interactive, more helpful and more conversational than ever before.” Making organizations more open, more social, more connected, interactive, and helpful is hard work which means that many organizations will fail and the social networking bubble will burst.

Related articles

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.

Category: Social Networking | Tags: , , , , , , , , , ,