Archive for RB

EMC Jumps the Shark

EMC Jumps the SharkIn a pure PR stunt EMC (EMC) has jumped the shark. In a throwback to the 1970s, EMC has released a video of a “Record-Breaking” storage announcement. Motorcycle daredevil (and Evel Knievel wanna-be) Bubba Blackwell attempts to jump his motorcycle over 8 Petabytes of storage in 40 EMC Symmetrix storage units. Data Center Knowledge made a couple of technical observations:

  • Evel Knievel on his Harley-DavidsonParking lots typically don’t make ideal environments for storage gear, especially in a warm climate like Miami.
  • Few data centers possess the perimeter floor space required for a motorcycle daredevil to reach 75 mph.
  • Many data centers lack the ceiling clearance necessary to accommodate a flying motorcycle. The risk of daredevil-duct work collisions would be high.

So don’t try this in your data center!

Will Bubba make it? Click below to find out!

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Yeah I know I got sucked into the EMC marketing machine, but it’s cool.

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

AT&T 3G Network Magically Upgraded to 4G

AT&T 3G Network Magically Upgraded to 4GNow that the ITU has caved to the marketers at big telecom, miracles happen. AT&T (T), America’s second-largest wireless carrier, found that its 3G HSPA+ network had automagically evolved all by itself into a fourth-generation (4G) wireless network. Proponents of 4G promise that 4G mobile internet speeds are considerably faster than current wireless networks providing faster download, super-fast video streaming, and more billing opportunities.

Since the ITU downgraded the definition of 4G to catch up with the marketers and declared, “4G …  may also be applied … to the initial third generation systems now deployed” there is no consensus of what exact speed is a 4G network, so companies are free to claim what they want and hopefully the market will sort it out.

AT&T is betting that its customers are too dumb to care. TechEYE cites a Reuters report that AT&T’s chief exec Ralph de la Vega believes that consumers won’t notice the difference between HSPA+ and the forthcoming LTE network stating that “The whole industry has come to equate more speed with 4G.” TechEYE points out that AT&T saw a similar miracle in September 2010 when the marketers found that its HSPA+ network became “the nation’s fastest mobile broadband network.

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The Business Insider has proof consumers don’t care about 4G. They report on Nielsen on findings that only 54% really knew what it meant (super-fast wireless). 27% of the people polled think it’s the latest version of the iPhone. Only 29% of the people polled said they were planning on buying a 4G phone in the next year.

proof consumers don't care about 4G.

 

Related articles

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Who Moved My SPAM?

Who Moved My SPAM?Analysis of the spam trends by security vendor Commtouch reveals a significant drop in global spam levels according to the Help Net Security.  The article says that the average spam level for Q4 2010 was 83% down from 88% in Q3 2010. The beginning of December saw a low of nearly 74%.

The New York Times also noted the decline in SPAM during Q4 2010. The NYT cites data from MessageLabs that global spam volumes dropped to about 30 billion messages a day from about 70 billion before Christmas. MessageLabs says the decline added to a downward trend underway since August when spam peaked at some 200 billion spam messages a day or 92.2 percent of all e-mail.

There are several theories why SPAM is drying up. One theory in the NYT article for why the botnets stopped spamming is that an important source of business may have dried up. September 2010 saw the Russians close down SpamIt, the organization allegedly behind much of the world’s pharmacy spam. Without SpamIt, “at least for now, there’s no content to fill the spamming cannons that Rustock has,” John Reid, of Spamhaus, a nonprofit group that tracks spammers, told the NYT.SPAM Volume; Global Projections

Another theory put forward is that the botnet operators are intimidated. The NYT reports that in addition to going after SpamIt, Russian authorities recently arrested two spammers in Taganrog, in southern Russia, who had a database of nearly two billion United States and European Union e-mail addresses they had used to spread malicious programs, according to the HostExploit blog. “Even if the people were unrelated, the chilling effect of arrests can cause others to lay low for a while,” Mr. Reid said, adding, “But all this is speculation.”

MessageLabsMatt Sergeant, a senior anti-spam technologist at MessageLabs, a unit of the security software maker Symantec (SYMC) wrote in a blog post, “Did the people in charge of these botnets suddenly go on vacation? Currently, there are no explanations on why these botnets stopped spamming.”

Another theory could be that SPAMmers are changing tactics. The botnet operators seem to be shifting their focus to more lucrative social networking and mobile channels. Jamie Tomasello, Abuse Operations Manager at Cloudmark, told Help Net Security that these platforms allow SPAMmers to reach more responsive recipients compared with traditional email messages.

In a survey of Facebook users by F-Secure, the anti-malware firm, found that social networking spam is now a problem for three out of four Facebook users reported by ITNewsLink. F-Secure also found that 78 percent think spam is a problem on the site and 49 percent report they often see something in their newsfeed that they consider spam.

CloudmarkMs. Tomasello explains that technically, a botnet can send any kind of content and so they are increasingly being used to send messages that spoof content from social networking sites. This works in a similar way to email phishing attacks, where a message would drive the recipient to a malicious payload, or to a website to capture the recipient’s social network credentials. The cybercriminal could then log in to the social networking site with the compromised credentials and send spam via the platform to the compromised recipient’s friends.

Cloudmark’s Tomasello says that these messages can be much more convincing than email spam messages because social networks, and the friends a user is connected with, are often well trusted. Once a cybercriminal has compromised credentials they will use them to try to gain access to other e-commerce, social network, email, or bank accounts, because many internet users use the same username and password combination across multiple websites.

Mobile devices are also seeing increased threats. Gareth Maclachlan, Chief Operating Officer of AdaptiveMobile, a mobile security firm told ITnewslink “With the increasing pervasiveness of Smartphone devices, 2010 has undoubtedly been the year that fraudsters have truly turned their attention to mobile platforms.” Mr. Maclachlan continues:

With Smartphone penetration reported to reach 37 per cent in Europe and 44 per cent in the US by 2012, we predict that the number of threats targeted at unsuspecting mobile users will continue to increase at an exponential rate throughout the course of 2011. Even more significantly, the nature of the threats we are seeing will increase in sophistication. … next year will see the emergence of the ‘compound threat’ – intelligent scams designed to exploit multiple phone capabilities in order to reap maximum reward for the criminals, before the user even realises they have become a victim.

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My SPAM data tracks what the big boys are saying. The average number of SPAM emails I receive has dropped to a near record-low 12.3 SPAM messages per day in January 2011 from a high of 77.5 SPAM messages in May of 2009.  The record low monthly average was 11.0 SPAM messages in May 2010. The number of SPAM messages I get on my Blackberry has been minimal, but the number of junk emails I get even though LinkedIn has climbed.

Monthly SPAM Averages

Are SPAMmers taking a break or reloading?

What are you doing to prevent SPAM on mobile devices?

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

AOL Profits Come From Misinformed Customers

AOL Profits Come From Misinformed CustomersThe Huffington Post notes a New Yorker article (sub req) by Ken Auletta who describes how America Online (AOL)  makes its profit. The article claims that 80% of America Online’s profits come from subscribers, and 75% of those subscribers are paying AOL for something they don’t actually need.

According to Mr. Auletta AOL still gets eighty percent of its profits from subscribers, many of whom are older people who have cable or DSL service but don’t realize that they need not pay an extra $25.00 a month to get online and check their e-mail. “The dirty little secret,” a former AOL executive says, “is that seventy-five percent of the people who subscribe to AOL’s dial-up service don’t need it.”

The HuffPost says a full 60% of AOL’s profits come from mostly older misinformed customers who don’t realize that they don’t need to subscribe to AOL to get online. Although the number of subscribers has sharply decreased from thirty-five million in 2002 to just over four million today, that is still a hefty number of confused people getting nothing for their money.

In an update on the Huffington Post, it says that This post originally assumed that all of AOL’s subscribers received dial-up. According to AOL’s corporate communication office, there are various plans offered and dial-up is not included in all of them. However, AOL declined to say what percentage of subscribers did not receive dial-up.

The HuffPost points that this may not be a scam, as Business Insider mistakenly suggested earlier, but it does seem to suggest that AOL could be doing more to keep their customers informed about the service they offer. Business Insider provides a handy set of screen captures to show customers exactly how to unsubscribe.

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AOL really, they are still around?

Now that AOL has bought the Huffington Post would they carry this story?

When was the last time you used AOL?

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

LinkedIn Lacks Real-Time Backup

LinkedIn Lacks Real-Time BackupIt is always smart to have a backup plan. However, the IPO filings for social media giant LinkedIn revealed they do not have a backup plan. Mashable has a nice summary of LinkedIn’s SEC S-1 form. The business networking site does not have a backup plan. announced that it plans to raise at least $175 million in the initial public offering. According to the forms, LinkedIn earned $161.4 million in revenue from January 2010 to September 2010.

The revenue came from three products:

  • Job listings – 41%
  • Advertising – 32%
  • Premium subscriptions 27%.

Real-time backup data center

Data Center Knowledge found in the IPO was that LinkedIn does not have a real-time backup data center. The article says that a failure of the social media firms primary data center would knock its LinkedIn.com site offline.

We recently implemented a disaster recovery program, which allows us to move production to a backup data center in the event of a catastrophe. Although this program is functional, it does not yet offer a real-time backup data center, so if our primary data center shuts down, there will be a time that the website will remain shut down while the transition to the backup data center takes place” LinkedIn said on page 14 of the SEC filing. The company has key infrastructure located in San Francisco and southern California, which are both prone to earthquakes. “Despite any precautions, we may take, the occurrence of a natural disaster or other unanticipated problems at our hosting facilities could result in lengthy interruptions in our services,” the company said.

The social media site has taken steps to protect its user data. Data Center Knowledge reported that LinkedIn was deploying a business continuity program in an Equinix (EQIX) data center in Chicago. The company said it already housed equipment in Equinix data centers in California. In December 2010, LinkedIn opened a new data center in Los Angeles, saying that the expansion would give “an additional, more robust data center that not only helps us handle the increasing traffic load on our servers, but to also provide more redundancy in case of an emergency.

Data Center Knowledge summarizes that LinkedIn has its backup data stored in a remote data center using a “cold ” or “warm” backup configuration. These approaches don’t provide an instant rollover in the event of a major downtime event but allow a site owner to redeploy the site from the most recent backup. Servers in the backup data center are typically configured with the required software and applications, so they’re ready to be deployed as needed. LinkedIn didn’t indicate how long it might be offline in the event of a data center failure.

Multiple data centers

The Data Center Knowledge article points out that larger Internet companies like Google (GOOG), Microsoft (MSFT), Yahoo (YHOO), and Facebook have multiple data centers and can use their network to quickly shift workloads between different facilities. LinkedIn’s infrastructure has not yet reached that scale. The article suggests that  LinkedIn has not arranged for a real-time backup set up because of the challenges it presents for database-driven sites.  The article uses Facebook’s experience when the social networker added its first East Coast data center in Virginia. The Facebook engineering team found that setting up a second site serving real-time data created “two main application-level challenges: cache consistency and traffic routing,” according to a blog entry by Facebook’s Jason Sobel.

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I have been on LinkedIn for quite a while and never gave their DRP a second thought. Maybe because I didn’t need the job networking connections until recently. Seems to me that if LinkedIn wants to compete with social media favorite Facebook, and grow the paid portions of the site, they need to have 24x7x365 availability. Hopefully, that is in the development pipeline after they raise their $175 million in the IPO.

Is a real-time backup data center a must have for LinkedIn to continue to grow?

Have you had real success with landing your next gig with LinkedIn? Facebook?

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.