Business social networking firm LinkedIn made me get out of my Bach Seat and jump up and down this morning, LinkedIn (LNKD) pulled a Facebook and made a sneaky change to the terms of service that made user’s names and photographs available to advertisers if they want to use them.
Thankfully BrandImpact tells how to keep up your privacy.
Click on your name on your LinkedIn homepage in the upper right corner. From the drop-down menu, select “Settings.”- In the “Settings” page, select “Account.”
- In the column next to “Account,” click “Manage Social Advertising.”
- Uncheck the box next to “LinkedIn may use my name, photo in social advertising.”
- Now check the new default settings under “E-mail Preferences” and “Groups, Companies & Applications.” Make sure to opt-out of “Data Sharing with 3rd-party applications” as well.
In the face of negative user reactions and a growing media firestorm, LinkedIn has decided to make a change in the policy. That’s a step in the right direction. I have written about social networking’s assault on privacy here, here, and here.
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Even though LinkedIn has backtracked on this it still irks me. I believe that most people on LinkedIn are working on their professional brand and do not want to be associated with ads. Facebook is for kids who don’t care, LinkedIn was for professionals. This seems like LinkedIn is wasting the goodwill they’ve built up over the years as it tries to justify its $9 billion IPO valuation. This is not a good sign for LinkedIn, I doubt they can beat Facebook in the teenie-bopper social network segment.
What do you think?
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- LinkedIn: Users forced into social advertising as a test (thetechherald.com)
- LinkedIn Goes Down the Facebook Route Of Using Your Image For Ads [Linkedin] (gizmodo.com)
Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.
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