Readers of the Bach Seat know that the Internet can be a risky place. The typical advice to stay safe on the Intertubes is to think before you click. But why should you care and what should you think about before you click on a link in your email or on Facebook? Email is the leading source of attacks at home and at work.
Kaspersky reports that over 2/3 of emails sent in 2014 were SPAM. Merely clicking on a SPAM link can lead to password and data theft, and even “drive-by” malware downloads. In order to stay safe at work and at home ESet wants you to ask yourself these questions before you click on any link:
1.
Do you trust the person sending or posting the link? People have gotten better at distinguishing good emails and links from bad. Nonetheless, you still need to be alert, so the first question to ask yourself is:
- Do I trust the person sending or sharing this link? If you don’t recognize the name, the email account, or the content, delete it.
2. Do you trust the platform? Here’s what we mean by “platform”: A link shared on your company’s private Intranet is likely to be safe. But anybody can send you an email — so be skeptical.
Pay special attention to Twitter (TWTR) and Facebook (FB), as both social media sites have been hit by copious amounts of spam. Online security experts have found that many social media accounts are fake and pose a risk to anyone they come in contact with.
- Researchers say that an average of 40% of Facebook and 20% of Twitter accounts claiming to represent a Fortune 100 brand are fake. 99% of malicious URLs posted on social media channels led to malware or phishing attacks.
3. Does this link coincide with a major world event? Cybercriminals seize any opportunity to get someone to click a link. They commonly use news events like natural disasters, Olympics, and World Cups to lure victims to identity theft or malware sites.
4. Do you trust the destination? Look at the link that has been shared. Does it go to a website you recognize? If you don’t trust or don’t know, the destination, don’t click the link.
5. Is it a shortened link? The rise of social media, especially Twitter, has prompted people to shorten links for convenience. Bad guys can easily shorten scam links, making them harder to spot.
- With shortened links, the advice is clear; ask yourself the above four questions and if you’re unsure still, use LongURL and CheckShortURL, to restore the shortened link to its original length.
rb-
Even if you follow this advice, you still need to be alert. If for whatever reason, you’re unsure, you could pick up a phone and call them (Did you remember that you can talk to people on phones?) to verify that they did indeed send that information and maybe talk about something else too.
Related articles
- Is Social Media Changing the “Truth?” How To Make Sure Your Information Is Reliable (maketecheasier.com)
Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.

Approximately 2/3’s of the worst passwords stayed the same between 2011 and 2012. Are your users’ passwords on this list? If so, it’s safe to say you should consider a password change policy to force them into using a stronger password.





