Tag Archive for GOOG

Are You Gaga for Chrome?

Are You Gaga for Chrome?Google‘s (GOOG) newest advertisement for their Internet Explorer killer Chrome browser using media darling de jour Lady Gaga struck me as jumping the shark moment for Google.

 

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Is this a new marketing strategy from GOOG founder and newly appointed CEO Larry Page?

Hopefully, GOOG will continue to develop new quality products and not use celebrity marketing to drive the firm.

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What do you think?

I remember when everybody was gaga over Madonna – Am I too old to get it?

Does Lady Gaga make you want to ditch Firefox for Chrome?

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

IDC Predicts MSFT Smartphone Comeback

IDC Predicts MSFT Smartphone ComebackThe prognosticators at research firm International Data Corporation (IDC) have looked into their crystal ball and predicted that by 2015 Microsoft (MSFT) will take second place to Google’s (GOOG) Android in the smartphone market. IDC claims that in 2015, Windows 7 will pass Apple (AAPL) iOS as the alternative operating system to Android. Android will have about half the market and what is left will be divided between Research In Motion’s (RIMM) Blackberry and Apple.

TechEye points out in their indubitable way:

For that to happen, Apple followers will have to suddenly have a realisation that Jobs’ Mob’s walled garden of delights is not all it’s cracked up to be and would have to defect to the arch-enema of the Apple cargo cult – Steve Ballmer.

Symbian market will blindly follow Nokia to MSFTThe latest stats show how far Ballmer’s Boys have to go to meet IDG’s projections. MSFT has 5.5 percent of the market, apparently, IDG believes that all the Symbian market will blindly follow Nokia to MSFT because the firms made a billion-dollar deal. Sometimes it is also about functionality, copy and paste, multi-touch.

IDC Smartphone Market Share Predictions

20112015
Android 39.5 %Android 45.4 %
Symbian 20.9 %Windows 7 / Windows Mobile 20.9 %
iPhone 15.7 %iPhone 15.3 %
Research In Motion Ltd. BlackBerry 14.9 %Research In Motion Ltd. BlackBerry 13.7 %
Windows 7 / Windows Mobile 5.5 %Others 4.6 %
Others 3.5%Symbian 0.2 %

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Well good for IDG, TechEye says they failed to see the rise of the iPhone or Android in 2006. History says that a full-frontal assault on a firm’s core business is not effective. MSFT has to create a market to make iPhone and Android irrelevant. I think the MSFT for MSFT sake opportunity is long gone.

What do you think?

Is IDG dreaming?

Can Windows Phone 7 reach second place on the market by 2015?

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

The Value of Stolen Credentials

The Value of Stolen CredentialsThe evolution of Web 2.0 services and the parallel world of cybercrime is driving up the value of stolen credentials. That is the price that criminals charge each other for stolen user login information. The price of a file of user credentials, aka a `dump’ depends on the Internet service(s) where they can be used, Amichai Shulman, CTO of Imperva told Help Net Security.

Impeva logoImperva CTO Shulman told Net Security, “Just five years ago, the illegal trade in credit card details was a rising problem for the financial services industry, as well as their customers, with platinum and corporate cards being highly prized by the fraudsters … there are reports of Twitter credentials changing hands for up to $1,000 owing to the revenue generation that is possible from a Web 2.0 services account. This confirms our observations that credentials can fetch a high sum according to both the popularity of the application and the popularity of the account in question.”

The value of stolen credentials

This is illustrated by the ‘going rate’ of $1.50 for a Hotmail account, and $80.00-plus for a Gmail account. As a service, Hotmail has fallen out of favor, while Gmail’s all-around flexibility means it is a central service for business users, Mr. Shulman said. The result is that Gmail credentials can also give access to a range of Google cloud services. The vulnerable services including Google Docs and Adword accounts. Mr. Shulman explained that Google Docs can contain valuable additional information on the legitimate owner. Furthermore, an Adwords account can allow criminals to manipulate existing and trusted search engine results.

Twittter logoIt is a similar story with Twitter accounts. The added dimension of the immediacy of a social networking connection said, Mr. Shulman. “Twitter accounts are valuable to criminals that they will use almost any technique to harvest user credentials, including targeted phishing attacks. Once a fraudster gains access to a Twitter account, they can misuse it in a variety of ways to further their fraudulent activities,” he said. This happens because users are reusing passwords on other sites Some of those other sites turn out to have not been secure.

That’s the thing; as soon as any of the sites you log in to gets compromised, the email address or username and password associated with it can be tried by the bad guy on various other services. Since most people re-use passwords, there’s a high likelihood that they will gain access to your account. From there, who knows what kind of damage they might cause. If you’re lucky, you’ll notice something’s amiss. Twitter advised that people are continuing to use the same email address and password (or a variant) on multiple sites. We strongly suggest that you use different passwords for each service you sign up for.

Stolen online banking credentials

In a related article, Trusteer reports that most online banking customers reuse their login credentials on non-financial websites. Trusteer found that 73% of bank customers use their banking account passwords to access much less secure websites. They also found that 47% use both their online banking user ID and password to log in elsewhere on the Internet.

Cybercriminals are exploiting the widespread reuse of online banking credentials. These criminals have devised various methods to harvest login credentials from less secure sources, such as webmail and social network websites. Once acquired, these usernames and passwords are tested on financial services sites to commit fraud.

The report’s key findings include:

  • 73% of users share the passwords which they use for online banking, with at least one nonfinancial website.
  • 47% of users share both their user ID and password with at least one nonfinancial website.
  • When a bank allows users to choose their own user ID, 65% of users share this ID with nonfinancial websites.
  • When a bank chooses the user ID for its customers, 42% use the bank-issued user ID with at least one other website.

Using stolen credentials remains the easiest way for criminals to bypass the security measures implemented by banks to protect their online applications, so we wanted to see how often users repurpose their financial service usernames and passwords,” said Amit Klein, CTO of Trusteer and head of the company’s research organization. “Our findings were very surprising, and reveal that consumers are not aware, or are choosing to ignore, the security implications of reusing their banking credentials on multiple websites.

If this isn’t a wake-up call to anyone with multiple IDs that use the same password, I don’t know what is. Internet users – especially those with business accounts – need to use different passwords for different services, or they could face the disastrous consequences of taking a slack approach to their credentials,” Shulman told Help Net Security.

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Apple Disrupts Mobile PC Market

Apple Disrupts Mobile PC MarketApple is riding a wave of success now and is disrupting the mobile PC market for its competition. KPCB says that social networking will drive the mobile PC market for the rest of this decade. Facebook has 662 million users and Twitter has 253 million users which will continue to grow. TechEYE points out that mobile products now have more processing power, improved user interfaces, and lower prices meaning that there are now ten times more mobile devices globally than a decade ago.

social networking and mobile devicesTechEYE says that the link between social networking and mobile devices can be seen clearly in the Japanese market where a general rise in access to social networking sites has increased, while the number of people accessing them from a traditional PC has steadily decreased – 85 percent of users accessing sites from mobile devices in the last quarter of 2010.

Surging iPad shipments have propelled Apple (AAPL) to a 17.2% share of the global mobile PC market. ITnewsLink reports that this puts Apple at the top of the Q4’10 DisplaySearch market share ranking of worldwide mobile PC shipments. The preliminary results from the Quarterly Mobile PC Shipment and Forecast Report says Apple shipped more than 10.2 million notebook and tablet PCs combined. This was nearly a million more units than HP in Q4’10. ITnewsLink quotes Richard Shim, Senior Analyst at DisplaySearch on Apple’s success.

“While we anticipate increased competition in the tablet PC market later this year with the introduction of Android Honeycomb-based tablets, Apple’s iPad business is complementing a notebook line whose shipments widely exceed the industry average growth rate. Apple is currently benefiting from significant and comprehensive growth from both sectors of the mobile PC spectrum, notebooks and tablet PCs. Cannibalization seems limited at this point.”

Apple ComputersThe top five brands in the mobile PC market Q4’10 are:

  1. Apple
  2. HP (HPQ)
  3. Acer (2353)
  4. Dell (DELL)
  5. Toshiba (TOSBF)

The top five brands accounted for 65.4% of the total mobile PC market. In Q4’10, worldwide mobile PC shipments (including tablet PCs) reached 59.6 million units according to DisplaySearch.

The drive to keep up with the Jobs’s will cause supply chain disruptions for Apple’s mobile PC competition TechEYE says. DigiTimes reports that supplies of notebook components are running short, including CMOS image sensors, chassis, batteries, and LED’s. TechEYE sources report that touchpads are suffering the most serious shortage as a result of Apple hogging the supply from manufacturers such as Wintek and TPK. Reports are that Apple has reserved 60% of global touchpad production capacity. RIM (RIMM), Motorola (MMI), HP. HTC, Samsung, LG, and Dell now all have to fight it out for the remaining 40% of touchpads.

TechEYE predicts that panels will be like gold dust. Bob Raikes, Managing Director at Meko, The European Display Market Research specialist, told TechEye, “Touch technology also tended to limit the visual quality of the display …  Then Apple’s iPhone started to use projected capacitive touch technology. which didn’t degrade the image and allowed a new level of user experience.”

In the last year, there has been a huge swing to use projected capacitive technology in high volume portable devices, and the supply chain has struggled to catch up.  Chunghwa Picture Tubes is teaming up with Compal, one of the biggest manufacturers of laptops for multinationals, to piece together a business in touch panel glass. Compal recognizes that tablets are here to drain the world of its glass supplies and wants to capitalize.

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Looks like Steve Jobs is at it again. In the past, Apple bought up flash memory stores to secure an advantage for their iPod  MP3 players. You have to imagine that the rest of the tablet field is none too pleased with Apple’s tactics.

What do you think?

Do you use a tablet?

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Facebook Tried to Buy Twitter

Facebook Tried to Buy Twitter

-Updated 02-12-2011- The Wall Street Journal is reporting that in recent weeks executives from both Facebook Inc. and Google Inc., (GOOG) have been talking about the acquisition of Twitter.  According to the WSJ, the potential suitors have placed an estimated valuation on Twitter of $8 billion to $10 billion.  In case you weren’t paying attention, that is a 3x increase in three months since December 2010 when it was Twitter was valued at $3.7 billion.

Imagine the Bizarro World where social networkers Facebook and Twitter hooked up. In a recent Financial Times interview with Twitter co-founder Biz Stone, he revealed that in 2008, Facebook tried to buy Twitter for $500 million in Facebook stock.

Facebook saw the potential in Twitter but the Twitter big-wigs declined. Mr. Stone told the FT that Twitter wanted to become not just a popular site but a viable business, and not be taken over by another company. “We’ve created something that people are finding value in,” he told the FT. “But we haven’t yet created a business out of this, and we really wanted to do that.”

It is possible that if Facebook had bought Twitter it would have died. As a part of Facebook, Twitter would have been restricted to only one set of users and is unlikely to have gone through its huge period of rapid growth. Its main financial power has been in business and less in social networking according to the FT.

Twitter had 175 million registered users as of November 1, 2010, who sent about 95 million messages a day or 25 billion “tweets” last year. Twitter has pursued rapid growth over profits, but since last spring, it has brought in advertising revenues through paid for “promoted tweets.” In mid-December, Twitter said it had received a major infusion of funds from a group of investors, which reportedly put a $3.7 billion value on the site.

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Well, a valuation of  $3.7 billion or $500 million in Facebook vapor stock seems the Twitter boys did OK for themselves.

Is Twitter worth $3.7 billion? Does it have a business model to support $3.7 billion?

Is Facebook worth $50 billion?

 

Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.