Whi
le having a bagel and coffee at a Panera the other morning, I read an article on my iPad (See I’m as pretentious cool as someone in California) from the fount of tech reporting, Men’s Health that Detroit is full of Luddites because there are not enough Best Buys in Michigan. The article made me put down my iPad and picked up my laptop so I could write this blog.
The Men’s Health article looked at ad impressions from mobile ad network Chitika, the number of Apple (AAPL) and Best Buy (BBY) stores per capita, and the percentage of households that own tablets, notebooks, or laptops according to Mediamark Research.
David Zinczenko, Rodale EVP and editor in chief of Men’s Health observed in the article that iPad adoption correlates to proximity to a high-tech center, but also education levels, Mr. Zinczenko gets it right when he suggests that consumer iPad adoption is mostly about income levels.
“Let’s look at who was in line when the iPad 2 went on sale: affluent, well-educated people who had $800 bucks to throw around in the middle of a deep recession,” Mr. Zinczenko told Mashable. “It’s not that [college-educated people are] smarter than the people in Toledo, it’s just that they were fortunate enough to have the dough to attend college. As their educations progressed, their choice of leisure interests migrated toward words, narratives and research-driven pastimes,” all of which the iPad accommodates, he argues.
Most iPad-Friendly
1. Plano, TX
2. San Jose, CA
3. San Francisco, CA
4. Boise, ID
5. Austin, TX
Least iPad-Friendly
96. Cincinnati, OH
97. Baltimore, MD
98. Detroit, MI
99. Fort Wayne, IN
100. Toledo, OH
rb-
In case you did not notice the article started out as a study on consumer iPad adoption which incorrectly morphed into an overall ranking of tech friendliness. This is just more Detroit bashing by Men’s Health. In the past, they have called Detroit one of “Worst Cities for Men” and “The Angriest City.”
Related articles
- Insights’ “Top iPad Friendly Cities” Study Picked Up by Men’s Health (insights.chitika.com)
- Seattle an iPad hot spot? No way! (bizjournals.com)
What do you think?
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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedIn, Facebook, and Twitter. Email the Bach Seat here.