Tag Archive for Taxes

Most Memorable Super Bowl Tech Ads

Most Memorable Super Bowl Tech AdsIt Super Bowl time again. Many people look forward to the big game ads that are created specifically for the semi-offical national holiday. Companies spend a LOT of money to advertise during the big game. Statista found that since 2010, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.77 million to $6.50 million, making it by far the most expensive time slot U.S. television has to offer.

30-second spot during the Super Bowl broadcast costs $6.50 million,The payback is huge. According to Statista, viewers tend to pay special attention to Super Bowl ads, as agencies typically try to honor the big game with especially witty and funny ads. In recent years, the dawn of YouTube has added another bonus for Super Bowl advertisers seeing that the most popular ads often reach millions of additional viewers on the platform.

Here are my most memorable Super Bowl tech ads in chronological order.

Xerox “Monks” (1976)

In this Xerox spot for Super Bowl X, Brother Dominic has a problem. The head of his order wants 500 copies of a handwritten manuscript. So he does what any smart monk would do — he turns to Xerox (XRX). The miraculous Xerox 9200 duplicating system saves the day. The Xerox 9200 duplicating system feeds and cycles the originals, duplicates, reduces, collates and more, all at “an incredible 2 pages per second.” Hallelujah!

Apple “1984” (1984)

The iconic 1984 Apple (AAPL) Macintosh commercial aired on television only once – during the 3rd quarter of Super Bowl XIX. Based on George Orwell’s novel, Nineteen Eighty-Four the spot told the world the new Apple Macintosh computer would free individuals from the overbearing control of “Big Brother” – presumably, IBM’s Personal computer.

Iomega “Bermuda Triangle” (1998)

This Super Bowl XXXIII spot from Iomega shows the interior of an airplane flying through the Bermuda Triangle, with multiple objects (and people) rapidly disappearing around the spokesperson. Ironically, Iomega Zip drives were often subject to a phenomenon known as the “click of death” — a sound marking the drive’s failure and complete data loss.

Monster “When I Grow Up” (1999)

Monster.com‘s excellent ad for 1999’s Super Bowl XXXIV captured the malaise of Y2k. The ad featured children explaining what they would be when they grew up, including “I want to climb my way up to middle management.” The end of the ad displays the message “What did you want to be?” The message was simple and effective debut – Monster.com helps you get a new job. Sounds like a precursor of 2022’s Great Resignation.”

E*Trade “Monkey” (2000)

This 2000 Super Bowl XXXIV ad from E*Trade was originally written to lampoon the expense of advertising on the big game. It turns out to foreshadow the dot-bomb. On the ad, chimp dances as two men clapped for 30 seconds. The add closes with, “Well, we just wasted 2 million dollars. What are you doing with your money?”

Spooky from a stock market player.

Hulu “Alec in Huluwood” (2009)

In this Super Bowl XLIII ad Alec Baldwin introduced Hulu to the general public. The ad claims that the streaming service was actually an evil alien plot to destroy the world.

Where we would be be in 2022 without video streaming to binge watch our way thru COVID lock downs?

Best Buy “Ozzy Osbourne vs Justin Bieber” (2011)

Back before the Biebs was or was not pulling burrito pranks, he tried to take on the “Prince of Darkness.” In this Super Bowl XLV ad for Best Buy (BBY) from 2011, the Biebs and Ozzy Osbourne try to figure how many Gs there are in 5G.

And hey 11 years later 5G is still in limited use.

TurboTax “Never a Sellout” (2016)

When you’re as big a star as Sir Anthony Hopkins, you don’t ever need to sell anything. Especially if was free. This subtle TurboTax Super Bowl L ad was a hit in 2016.

Dashlane “Password Paradise” (2020)

The password manager went big time in 2020 with a Super Bowl LIV ad. As followers of the Bach Seat know passwords suck and Dashline made it clear how important it is to know your passwords.

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That was my most memorable Super Bowl tech ads in chronological order. Did I miss any memorable Super Bowl tech ads?

Stay safe out there!

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

VMware Spinoff

VMware SpinoffThe rumor mill got it right again. On Wednesday 04/15/2021 Dell Technologies confirmed the long speculated plans to spinoff VMware. The VMware spinoff will create two standalone public companies. Dell will continue to trade on the NYSE as DELL and VMware will trade as VMW.

Cash dividend of up to $12 billionThe deal includes a VMware cash dividend of up to $12 billion to all VMware shareholders, including Dell Technologies. Dell owns an 81% stake in VMware. Dell took over VMware when it acquired EMC in September 2016 for $58B. The VMware spin-off could yield Dell up to $9.7 billion to pay down its long-term debt of $41.62 billion. Dell shareholders would receive 0.44 shares of VMware for each Dell share that they hold as of 04/14/2021.

VMware spinoff

TechCrunch observes that the VMware spinoff will not be a clean break. The companies will continue to work closely together at least for another five years. VMware plans to sell its products through the Dell sales team. Dell Financial Services will continue to finance VMware deals. Finally, there is a formalized governance process in place related to achieving the commercial goals under the agreement.

VMware spinoff will not be a clean breakThe VMware spinoff is expected to close during the fourth quarter of calendar 2021, pending a favorable IRS ruling. TechCrunch says  That includes getting a favorable ruling from the IRS that the deal qualifies for a tax-free spin-off, would be a considerable hurdle for the deal.

VMware spinoff changes at the top

Dell Technologies founder and CEO Michael Dell will continue to lead the PC giant. He will also remain chairman of VMware’s board.Mr. Dell said in CEO-speak;

Dell logoBy spinning off VMware, we expect to drive additional growth … and unlock significant value for stakeholders. Both companies will remain important partners … differentiated advantage in how we bring solutions to customers … embrace new opportunities through an open ecosystem …

Zane Rowe will remain interim CEO of VMware, as the virtualization company continues to evaluate permanent CEO options to succeed Pat Gelsinger — who left the virtualization juggernaut for Chipzilla earlier this year.

Zane Rowe interim CEO of VMwareMr. Rowe told Reuters the spinoff could also allow VMware to strike more partnerships with major cloud computing providers. “This will clearly give us a lot of flexibility strategically to do more partnerships.”  The VMware spinoff will allow the independent firm to pursue deals with Amazon and Microsoft, which are Dell’s primary technology competitors.

Dell financial maneuvers

Founded in 1984, Dell initially went public in 1988. Through a record-breaking leveraged buyout Dell returned to private ownership under Michael Dell in 2013. After buying EMC in 2016, Dell again undertook a complex financial move to become public again to help the company raise funds.

VMware

VMware logoVMware was founded in 1998 and acquired by EMC in 2004. EMC sold part of its stake in an initial public offering in 2007. EMC’s holdings in VMware passed to Dell when it acquired EMC in 2016 in the largest successful acquisition in the technology industry.

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In another effort to slim down the company, Dell is exploring options to selling its Boomi cloud business for $3 billion. Dell Technologies sold Boomi for about $4 billion. The proceeds should help Dell reduce its debt. The data integration company is being purchased by the investment firm Francisco Partners along with the private equity firm TPG Capital. The sale is expected to close by the end of 2021.

Boomi provides a cloud-based integration platform as a service (iPaaS) for more than 15,000 customers. Dell acquired Boomi in 2010.

Stay safe out there!

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

System Fails Tax Day Delayed

System Fails Tax Day DelayedTax day 2017 was delayed one day due to a hardware failure in a system supporting the oldest IT system in the U.S. federal government. (rb- I wrote about the almost 60 years old system here.) Nextgov reports that 18-month-old hardware supporting the Internal Revenue Service’s Individual Master File experienced a caching issue causing the system to fail.

IRS logoThe failure disrupted almost all other IRS systems and services because those systems ingest data from the Individual Master File. When those systems—such as Direct Pay and the structured payments portal—called to the Individual Master File mainframe and got no response, they too failed.

Dave Powner, GAO’s director of IT management issues, told Nextgov, “This was our biggest fear about one of these mission-critical systems crashing. Fortunately, it wasn’t down for a long period of time, so in that way, we dodged a bullet.”

The crash delayed the submission of some 14 million tax forms. It could be several years before the Individual Master File is fully modernized and rid of 1960’s-era technology. The article speculates that the update timeline could slip because the IRS says it needs to hire at least 50 more employees—while backfilling any attrition—plus an extra $85 million per year in annual non-labor funding over the next five years. Trump’s fiscal 2018 budget request called for a $239 million reduction in funding for the IRS, which has faced many cuts in recent years.

Uncle Sam beggingThe author explains that the Individual Master File has data from 1 billion taxpayer accounts dating back several decades and is the chief IRS application responsible for receiving 100 million Americans’ individual taxpayer data and dispensing refunds. IRS first attempted to replace the system with a modernized Customer Account Data Engine, but that effort was canceled in 2009. A delivery date for CADE 2, the IRS’ subsequent modernization effort, has slipped several years even as contractors working on the project have earned as much as $290 million.

GAO identified the Individual Master File as the oldest technology system still working in government in 2016.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

IRS Systems Oldest in Federal Gov

As is often attributed to Benjamin Franklin, who wrote in 1789 that “nothing can be said to be certain, except death and taxes.” The taxman is coming again on April 17th, 2018. Despite Trump’s Uncle Sam‘s latest tricks to take more of our money the Internal Revenue Service’s (IRS) systems are the oldest running in the U.S. Government. Nextgov reports that one of the IRS’ most important tax-processing applications is old enough to be a grandparent, and officials warn a failure during tax season could have dire economic ramifications or delay tax refunds for 100 million Americans.

Internal Revenue ServiceReports from the General Accounting Office, the IRS’ Individual Master File (IMF), and its sister system, the Business Master File (BNF) are the two oldest tech systems in all the federal government at about 58 years old. The next oldest tech system identified is the Defense Department’s Strategic Automated Command and Control System, which helps coordinate U.S. nuclear forces, which was developed 55 years ago (rb- Thanks reassuring).

The IMF and BMF are relics of the early days of computing itself. In 1960, an IRS report announced plans to install computers to automate tax processing at a facility in Martinsburg, West Virginia. Today, almost 60 years later, the IRS is still using the same systems to process the nation’s tax returns.

data from 1 billion taxpayer accountsThe Individual Master File is a massive application written in the antiquated and low-level Assembly programming language. It runs on an IBM mainframe and holds the data from 1 billion taxpayer accounts going back decades. IMF is chiefly responsible for receiving individual taxpayer data and dispensing refunds.

Despite hundreds of millions in spending, plans to fully modernize the application are more than six years behind schedule, and in a statement to Nextgov, IRS revised its new timeline for a modernized IMF to 2022.“To address the risk of a system failure, the IRS has a plan to modernize two core components of the IMF by 2021, followed by a year of parallel validation before retiring those components in 2022.”

DelayedThe timeline could slip further. The article says the IRS will need the authority to hire at least 50 more employees—and backfill any losses—and receive an extra $85 million in annual non-labor funding for the next five years. Trump’s fiscal 2018 budget request would cut IRS funding by $239 million.

In the statement, IRS said IMF “is antiquated, with an architecture and design that dates back to the 1960s,” and admitted fewer programmers understand the old Assembly code. Auditors at the GAO have said IRS has more than 20 million lines of Assembly code.

The IRS’ main efforts to replace the IMF is the Customer Account Data Engine, which was canceled in 2009, and the next modernization effort CADE 2. Nextgov reports that plans to fully deploy CADE 2 and replace IMF have slipped, even as each company working on the project has earned as much as $290 million in revenue from IRS.

Contracting data obtained by Nextgov indicates contractors Deloitte, CSRA, Northrop Grumman, and MITRE Corporation all earned more than $60 million through fiscal 2017 through CADE or CADE 2 task orders.

In the meantime, IRS runs its legacy systems like IMF on newer hardware, though GAO’s latest audit stated 64 percent of the agency’s hardware is aged. Dave Powner, GAO’s director of IT management issues, said before the House Committee on Ways and Means in October. “But relying on these antiquated systems for our nation’s primary source of revenue is highly risky, meaning the chance of having a failure during the filing season is continually increasing.”

Such a failure would be “catastrophic,” according to former IRS Commissioner John Koskinen.

“If this failure were to occur during the filing season, we could be looking at a lengthy interruption in processing returns and issuing refunds … This could have a devastating effect on more than 100 million taxpayers waiting on their refunds as well as the nation’s economy, which sees some 275 billion dollars of refunds each winter and spring.”

Mr. Koskinen told Nextgov that work on CADE 2 stalled “because of the budget crunch of the past year or two, along with the critical need to protect taxpayers against identity theft.” IRS diverted resources toward partnerships with private companies and state and local tax agencies to battle identity theft. The agency spends $2.7 billion annually on IT.

“Victims of identity theft dropped by two-thirds, after years of barely being able to hold our own,” he said. “It was the appropriate decision to protect accounts against identity theft, but it has meant that other critical information technology programs have gone more slowly.”

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The government’s technology woes are worse than you think. Over 80% $90 billion federal IT budget goes toward outdated, legacy IT systems, leaving little leftover innovation commonplace in the private sector.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.