Tag Archive for Ozzy Osbourne

Ozzfest Flops in the Metaverse

Ozzy Flops in the MetaverseThe reviews are in for the recent Decentraland MetaverseMetaverse Music Festival 2022,” by Ozzy Osbourne. They are not good. The legendary IRL hard-rocking concert series Ozzfest looked like “a slideshow running on a PlayStation 2,” in the digital space according to one review

Ozzy Osbourne in the metaverseThe Metalverse show featured “performances” by metal legends Skid Row, Megadeth, Motorhead, and Ozzy Osbourne. The Prince of Darkness performance turned out to be digital facsimiles of Ozzy stiffly “performing” on stage. No backing band, just the legendary performer’s virtual avatar looking “stiff as hell” in one review.

Metaverse mosh pit

There was a sparse crowd of player avatars just kind of standing there and maybe shuffling their feet in a goofy, lifeless dance. One review called the concertgoers “a phantasmagorical array of avatars.” (rb- I don’t know what that means – but I’m sure its not good) Not exactly the sweaty, blood-pounding experience of the Ozzfest mosh pit of my youth.

Metaverse Music Festival 2022

As you can see in the video, the visuals were bad. They were described as having the “set design and visual appeal that would fit better in Guitar Hero.” There were hokey banners shouting things like “Welcome to the Metalverse” and “rock your fucking heads.”  The show backdrop featured an advert for NFTs. It sounds like the “corporate capitalist hellscape” that we have come to expect from social media not a show from the Black Sabbath frontman.

What is the metaverse

metaverseIn plain language, the metaverse is an interactive, 3D version of today’s internet. The pipe dream is for people to travel through virtual spaces.  We’ve (kind of ) seen this fad before. Second Life was the virtual world du jour in the early 2000s.

Launched in 2020, Decentraland is described as a virtual social world powered by the Ethereum blockchain. It claims to be the first decentralized metaverse. Within the Decentraland platform, users can create, experience, and monetize content and applications as well as socialize and attend events like Ozzfest. 

Not many visitors

The Decentraland Metaverse isn’t exactly teeming with people. Despite a metaverse valuation of over $6.5 billion dollars, users just don’t care. There are reports that Decentraland only had 38 “active users” over a period of 24 hours. This a very low number, especially considering the company has a market cap of a $1.2 billion. These numbers really amount too much, given the amount of money being poured into metaverse platforms like Decentraland. One expert said,

Anyone telling you that there’s a metaverse today that has worked is lying through their teeth

rb-

A cow wearing VR gogglesI get it – the metaverse is a new crypto-enabled sales channel. It is being used to promote new music, drive NFT sales, or perform in the metaverse with new audiences.But I am highly skeptical of any of these projects by the techbros to upload everything into the new-agey singularity metaverse.

I sure hope this is not the future. Where some unknown person on the intertubes can exploit and make even more money off of dead musicians and bands that no longer exist. Can you imagine a Kiss farewell 2040 show made up of deep-fake technology viewable only with a virtual reality headset rig?

I don’t want to go to a pretend concert in a pretend location.

I would rather be on the hill at Pine Knob during a June evening hearing real sounds, real sights, real smells, and real emotions, from real musicians with real fans.

Pine Knob

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Most Memorable Super Bowl Tech Ads

Most Memorable Super Bowl Tech AdsIt Super Bowl time again. Many people look forward to the big game ads that are created specifically for the semi-offical national holiday. Companies spend a LOT of money to advertise during the big game. Statista found that since 2010, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.77 million to $6.50 million, making it by far the most expensive time slot U.S. television has to offer.

30-second spot during the Super Bowl broadcast costs $6.50 million,The payback is huge. According to Statista, viewers tend to pay special attention to Super Bowl ads, as agencies typically try to honor the big game with especially witty and funny ads. In recent years, the dawn of YouTube has added another bonus for Super Bowl advertisers seeing that the most popular ads often reach millions of additional viewers on the platform.

Here are my most memorable Super Bowl tech ads in chronological order.

Xerox “Monks” (1976)

In this Xerox spot for Super Bowl X, Brother Dominic has a problem. The head of his order wants 500 copies of a handwritten manuscript. So he does what any smart monk would do — he turns to Xerox (XRX). The miraculous Xerox 9200 duplicating system saves the day. The Xerox 9200 duplicating system feeds and cycles the originals, duplicates, reduces, collates and more, all at “an incredible 2 pages per second.” Hallelujah!

Apple “1984” (1984)

The iconic 1984 Apple (AAPL) Macintosh commercial aired on television only once – during the 3rd quarter of Super Bowl XIX. Based on George Orwell’s novel, Nineteen Eighty-Four the spot told the world the new Apple Macintosh computer would free individuals from the overbearing control of “Big Brother” – presumably, IBM’s Personal computer.

Iomega “Bermuda Triangle” (1998)

This Super Bowl XXXIII spot from Iomega shows the interior of an airplane flying through the Bermuda Triangle, with multiple objects (and people) rapidly disappearing around the spokesperson. Ironically, Iomega Zip drives were often subject to a phenomenon known as the “click of death” — a sound marking the drive’s failure and complete data loss.

Monster “When I Grow Up” (1999)

Monster.com‘s excellent ad for 1999’s Super Bowl XXXIV captured the malaise of Y2k. The ad featured children explaining what they would be when they grew up, including “I want to climb my way up to middle management.” The end of the ad displays the message “What did you want to be?” The message was simple and effective debut – Monster.com helps you get a new job. Sounds like a precursor of 2022’s Great Resignation.”

E*Trade “Monkey” (2000)

This 2000 Super Bowl XXXIV ad from E*Trade was originally written to lampoon the expense of advertising on the big game. It turns out to foreshadow the dot-bomb. On the ad, chimp dances as two men clapped for 30 seconds. The add closes with, “Well, we just wasted 2 million dollars. What are you doing with your money?”

Spooky from a stock market player.

Hulu “Alec in Huluwood” (2009)

In this Super Bowl XLIII ad Alec Baldwin introduced Hulu to the general public. The ad claims that the streaming service was actually an evil alien plot to destroy the world.

Where we would be be in 2022 without video streaming to binge watch our way thru COVID lock downs?

Best Buy “Ozzy Osbourne vs Justin Bieber” (2011)

Back before the Biebs was or was not pulling burrito pranks, he tried to take on the “Prince of Darkness.” In this Super Bowl XLV ad for Best Buy (BBY) from 2011, the Biebs and Ozzy Osbourne try to figure how many Gs there are in 5G.

And hey 11 years later 5G is still in limited use.

TurboTax “Never a Sellout” (2016)

When you’re as big a star as Sir Anthony Hopkins, you don’t ever need to sell anything. Especially if was free. This subtle TurboTax Super Bowl L ad was a hit in 2016.

Dashlane “Password Paradise” (2020)

The password manager went big time in 2020 with a Super Bowl LIV ad. As followers of the Bach Seat know passwords suck and Dashline made it clear how important it is to know your passwords.

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That was my most memorable Super Bowl tech ads in chronological order. Did I miss any memorable Super Bowl tech ads?

Stay safe out there!

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.