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Are You Ready for the Metaverse

Are You Ready for the MetaverseThe metaverse is a vision of what the tech bros (think biased stakeholders with a personal interest in the success of the metaverse Sam Bankman-Fried and Elon Musk) want the next iteration of the internet to be. Their vision of the metaverse is a collection of interconnected virtual worlds. The virtual worlds are shared immersive, persistent, 3D virtual spaces. In this metaverse, they believe humans can experience life in ways they could not in the physical world (of course for money). McKinsey predicts that the metaverse can generate up to $5 trillion by 2030.

CNN Russian dairy farmers gave cows VR goggles with hopes they would be happier and make better milk The Verge has a more cynical vision. The “metaverse” lets companies dodge negative baggage associated with social media. “As long as you can make technology seem fresh and new and cool, you can avoid regulation,” researcher Joan Donovan told The Washington Post. “You can run defense on that for several years before the government can catch up.

The Metaverse requires improvements

Despite the media hype that the metaverse has received, it still requires improvements to become a reality. A recent survey by network gear maker Ciena found that 71% of professionals can see the metaverse becoming part of existing work practices in the next two years. The study also found that businesses see problems getting into the metaverse. They stated “... unreliable network performance and associated costs were cited as the top concerns holding organizations back …” Daniel Pimental, from the University of Oregon, explains that advances in several technologies are needed to make the metaverse real. He explained, “… advancements in artificial intelligence – computer vision – blockchain technology, and increased bandwidth with 5G connectivity, will form the foundation…

It needs better networks

Loading spinnerOur current networks won’t work. They take too long to deliver data. Dan Rampton of Meta says the metaverse experience will need a customer latency of less than 20 milliseconds. Latency is the delay when moving data from one place to another. In the metaverse, latency is the total delay of signal between the user and the data center that is controlling the metaverse experience. Are you old enough to remember the dreaded “buffering” screen? PCMag found that the best 5G latency in 2022 ranged from 39 – 47 milliseconds from the major carriers. Doug Dawson put the 10-20 millisecond latency into context.

  • Transmission delay is the time required to get packets from a customer to be ready to route to the Internet. He cites some of his clients who say that the latency on their fiber network typically ranges between 4 and 8 milliseconds. Cable systems are slower and can approach the 20 ms limit. Older technologies like DSL have much larger latencies. Low-orbit satellite networks, will not be fast enough to meet the 20 ms goal established by Meta. Some wireless technologies also have low latency as long as there aren’t multiple hops between a customer and the core.
  • The Next Generation Mobile Networks Alliance says that 5G networks should offer 10ms latency in general.
  • Processing delay is the time required by the originating ISP to sort between all of the packets received from users and route each appropriately.
  • Propagation delay is due to the distance a signal travels. It takes a lot longer for a signal to travel from Tokyo to Baltimore than it takes to travel from Baltimore and Washington DC.
  • Queuing delays are the time required at the terminating end of the transmission. Since a metaverse connection is almost certainly going to be hosted at a data center, this is the time it takes to receive and appropriately route the signal to the right place in the data center.

Bach Seat - Latency

The Metaverse needs to be better

Forbes - Five Ways The Metaverse Is Impacting CorporationsThe metaverse’s virtual environments will require high-end computers, gaming consoles, and VR headsets. These can be expensive. In 2021, Bill Gates noted that most people don’t have VR goggles and motion capture gloves to accurately represent their expression, body language, and the quality of their voice. Harvard‘s Eileen McGivney writes:

The hardware that is currently used to access metaverse experiences, like VR headsets, are not affordable and are difficult to wear for many people from groups who are underrepresented in the technology industry.

People with mobility issues will find navigating a real-time 3D avatar in the metaverse frustrating. Ms. McGivney offers some examples like people with limited mobility in their hands who will struggle with controllers. Others might have difficulty if they wear glasses. Also, most current headsets can’t be worn over head coverings or many hairstyles, like religious headscarves and natural Black hairstyles.

The metaverse is expensive

Acquiring the hardware to get on the metaverse can be expensive. Head-mounted devices (HMDs), can range from a DIY Google Cardboard that requires the user to provide a mobile phone to the Meta Quest 2 – formally known as Oculus Quest 2 which costs $1500. Mid-range devices are pricey, the HTC Vive costs $569, and the Valve Index VR costs $999.

There is no search engine in the metaverse. There is no way to find out more about what the content creators are sending you. The cost of creating content for the metaverse will keep many from presenting information that the big content creators don’t want out there. The cost to develop a metaverse social app is estimated to cost $25,000-$400,000 according to the marketing firm Appinventiv.

Interoperability

There is no unified metaverse. Companies are developing their vision of the metaverse in a vacuum. Major players are developing their own technology for the metaverse.

Then there’s the need for interoperability. Interoperability will allow you to take virtual items like clothes or money from one platform to another. Many experts believe this is vital for the metaverse to work. Most VR software is based on a “virtual world generator,” which is from a specific VR headset vendor. This kit provides the basic programs, drivers, data, and graphic-rendering libraries. There will be legal and commercial challenges too, apart from figuring out who will act as the police in the metaverse.

Cybersickness

Cybersickness in Virtual Reality Versus Augmented Reality There are real-world concerns about physical and mental health in the metaverse. There are physical risks from tripping or falling while wearing metaverse headsets. But people are also reporting symptoms of “cybersickness.” Cybersickness is described as unpleasant symptoms caused by being in the metaverse. Symptoms include:

  • Nausea (sweating, difficulty concentrating, stomach awareness),
  • Oculomotor disturbance (headache, eyestrain, blurred vision), and
  • Disorientation (dizziness with open and closed eyes, vertigo).

These are caused by the delay between actual head movements and the generated image.

Mental health risks 

There are also mental health risks. Because VR provides a much more realistic experience than watching something on a computer screen, the emotional and mental impacts are more intense. Plus, all the downsides of the current internet like violent pornography, the black market, sex trafficking, and criminal activities are magnified in VR.  Finally, people who are immersed in digital worlds often are doing so at the expense of exercising, breathing fresh air, and socializing physically.

The metaverse must be private

The metaverse must be privateDespite the promise of the metaverse, there remain risks. As Charlie Bell, Microsoft’s executive vice president of security pointed out in a recent blog post: “The problems of yesterday’s and today’s internet—impersonation, attempts to steal credentials, social engineering, nation-state espionage, inevitable vulnerabilities—will be with us in the metaverse.” Harvard’s McGivney concurs, “Many of these technologies are also designed in a commercial environment that prioritizes profit over things like data privacy

The metaverse is being developed by corporations whose business
models rely on collecting an increasingly detailed and wide range of data on every user. The technologies can track people’s
movements (e.g., movement, eye tracking) and emotions. The data collection will create a “motion signature.” A motion signature will connect some tracking data to a name, for example, now tracking data in many other places are attached to the same name. This increases the effectiveness of threats based on the inference of protected health information from tracking data.

Is that your boss

Microsoft warns that in the metaverse, fraud, and phishing attacks targeting your identity could come from a familiar face – literally. A metaverse attacker can create an avatar who impersonates a coworker, or a teller in a virtual bank lobby asking for your information. It could be an impersonation of your CEO inviting you to a meeting in a malicious virtual conference room.

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TNero connected to the Matrixhe dystopian vision of a future where we are constantly connected to the metaverse to feel good is looming. Elon Musk’s implanted brain-machine interface Neuralink, can link the metaverse directly to a user’s mind which can cause the release of dopamine. Research shows that the brain may eventually begin to rely on that experience to release dopamine and feel good. As a result, people can become addicted to the metaverse to feel “normal.”

I agree with Scientific American. Given the world’s unpredictability, I have a hard time ruling out the possibility that an unholy alliance of big tech and the military will foist an implant-enabled metaverse on us. After all, as the real world gets scarier, the metaverse might become more and more appealing. In our frightening future, the metaverse, not religion, might serve as the opiate of the masses.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

National Pizza Day is February 9th

National Pizza Day is February 9thNational Pizza Day is February 9th! Pizza is the second most popular food in America after the Hamburger. Detroit has had a huge hand in popularizing pizza. Two of the largest pizza chains have their roots in metro Detroit. Domino’s Pizza (DPZ) was started in Ypsilanti, MI, and is HQ’d in Ann Arbor. Little Caesars started in Garden City, MI, and its HQ is in Detroit. In ‘Q4 of 2021 42 % of sales among major pizza chains went to Domino’s. Little Caesars earned 13 percent of U.S. sales among the pizza chains in ‘Q421. Globally pizza sales in 2022 were $141.1 billion.

Pizza’s origin story

From the tomb of Eurysaces the Baker in ancient RomeThe origins of pizza are lost in antiquity. Ancient Egyptians, Greeks, and Romans had flatbreads topped with oils, herbs, figs, cheese, and even meats. Pizza that we would recognize appeared in Naples during the 16th century as street food for the poor. It was not until approx. 1552 when the Spanish brought the tomato to Europe from the Americas that the modern pizza was invented. The biggest leap in the evolution of Pizza occurred with the unification of Italy in 1861.

Tradition says that in 1889 King Umberto I and Queen Margherita had grown bored with their French diet and wanted to try some pizzas from Naples’ Pizzeria Brandi pizzeria. The Queen enjoyed a pizza made to resemble the Italian flag with white mozzarella cheese, red tomatoes, and green basil for toppings. Since then, this pizza was also called the Margherita pizza after the Queen.

Queen Margherita pizzaEven with a royal fan like the Queen, Pizza would remain non-existent beyond Italy’s borders until WWII. With the growing number of Italians immigrating to the U.S. for jobs, and WWII vets who severed in Italy pizza’s popularity took off. Troops stationed in Italy in the 1940s would eat pizza and upon their return home seek out the pies, increasing demand in the U.S. to rank second behind hamburgers and the most popular food in America.  

Important dates in U.S. Pizza history

1904 – The first printed reference to “pizza” served in the U.S. is in an article in The Boston Journal.

1905 – The first pizzeria in the U.S., Lombardi’s, opened in New York City.

1943 – Pizzeria Uno in Chicago probably invents the deep dish pizza.

1945 – A WWII veteran who had been stationed in Italy, Ira Nevin built the first gas-fired Bakers Pride pizza oven sparking the commercialization of pizza. 

Buddy's Detroit style pizza

1946 – Detroit Pizza was developed at Buddy’s Rendezvous, a former speakeasy located at the corner of Six Mile Road and Conant Street in Detroit.

1957 – Frozen pizza was introduced in Newark, NJ  by the Celentano brothers who owned an Italian specialty store.

1958 – Pizza Hut, was founded in Wichita, Kansas.

1959 – Little Caesars, founded at 32594 Cherry Hill Road, Garden City, Michigan. It’s 2 ½ miles from the original Kmart.

1960 – Domino’s started out at 507 West Cross St. Ypsilanti, Michigan.

1962 – Controversial “Hawaiian” pizza, a pizza topped with pineapple and ham, was invented in Canada by Sam Panopoulos at the Satellite Restaurant in Chatham, Ontario.

1974 – The first pizza was ordered via a computer from Mr. Mike’s in East Lansing, MI. The large pepperoni, mushroom, ham, and sausage order required a CDC 6500 mainframe computer to complete.

1994 – The first pizza is ordered online. The large pepperoni, mushroom, and extra cheese pizza was ordered on “PizzaNet” – Pizza Hut‘s digital ordering hub developed by the Santa Cruz Operation (aka SCO).

Interesting Facts About Pizza

Here are some interesting facts surrounding National Pizza Day!Kirk and Spock eat pizza with forks
• Over 3 Billion pizzas are sold in the U.S. each year.
• Every second 350 slices of pizza are sold in the U.S.
• Americans consume over 23 pounds of pizza per year.
Pepperoni pizza is the most popular, preferred by 36% of the people.
• Americans consume 251.7 million pounds of pepperoni each year, mostly on pizza.
• 30% of Americans have pizza at least once a week.
• 19% of people love to pair their pizza with a beer.
• 10 percent say they like to pair wine with pizza.
• More pizzas are sold on Super Bowl Sunday, than any other day of the year.
Halloween is the second most popular day for eating pizzas.

Pizza is so great that it has more holidays

• March 14th – National Pi Day
• April 5th – National Deep Dish Pizza Day
• May 15th – National Pizza Party Day
• June 11th – Pizza Margherita Day
• September 5th – National Cheese Pizza Day
• September 20th – National Pepperoni Pizza Day
• October National Pizza Month
• October 9th – International Beer & Pizza Day
• October 11th – National Sausage Pizza Day
• November 12th – National Pizza with the Works except Anchovies Day

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Frank Lloyd Wright for the Work From Home Era

Frank Lloyd Wright Foundation logoSteelcase (SCS) has brought designs by architect Frank Lloyd Wright to the work from home era. The newly created Racine Collection is a line of home office furniture from the Grand Rapids, MI based firm. The Racine Collection is re-interpretation of Mr. Wrights 1939 work for the SC Johnson Administration building located in Racine WI. Steelcase manufactured the original furniture for the project in 1939.

Frank Lloyd Wright futurist

Steelcase logoNot only was Frank Lloyd Wright a groundbreaking architect, he was also a futurist. Stuart Graff, President and CEO The Frank Lloyd Wright Foundation explained how in 1932 Frank Lloyd Wright predicted work from home and how the new pieces fit with Mr. Wright’s vision of the future.

One of the things he says is we no longer need to go into the dense dehumanizing urban cores to work. We’ll be able to use new technology like radio waves, because that was the new technology in 1932, to send our work to these central offices.

The collection initially includes desks and chairs. The Frank Lloyd Wright Racine collection desk has a multi-tiered tubular tabletop that can be 84-inches long. The terraced shelf, originally meant to improve paper flow can now be used as a monitor stand. For being 80+ years old, the Racine desks look incredibly modern. With everything elevated off the floor, cleaning around the desk is easier.

.  Frank Lloyd Wright Racine Signature Desk

The collection is available in black, bronze, and, the walnut and Racine red configuration of the original designs. The colors are derived from a photograph of Wright’s pencil set.

Faithful to mid-century modern originals

Steelcase Frank Lloyd Wright Racine CollectionThe 1939 mid-century modern style of the designs remains faithful to the originals. Some changes were required for the work from home era. The desks and chairs were increased in size, as Steelcase found that only 20% of American men would have leg clearance in the original design. The iconic three-legged chairs have also been modified to have four legs, due to stability concerns. Other details, like changing the spring-operated drawers in the desks to magnets, were also implemented.

General manager of partnerships at Steelcase Meghan Dean said…it was important to be in dialogue with the [Frank Lloyd Wright] foundation and say ‘hey, we have a better way’ without affecting the original.”

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The re-interpreted mid century modern furniture is not for the faint-of-wallet. The Frank Lloyd Wright Racine Desk can cost you over $9,000. The accompanying chair costs over $2,400. Frank Lloyd Wright Foundation CEO Graff said, “Legacy is a living thing and not a backwards-looking art collection…”

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

What You Need to Know About MailChimp Security

What You Need to Know About MailChimp SecurityJust in time for Data Privacy Day. Mailchimp, one of the largest email service-providers worldwide with 13 million active customers. suffered a security breach. On January 11, 2023 the Mailchimp security team reported that an unauthorized actor download the data of 133 customers of the Mailchimp service.

Mailchimp data leak

Data privacy day The Mailchimp security team identified an unauthorized actor had accessed tools used by Mailchimp customer-facing teams for customer support and account administration. The unauthorized actor conducted a social engineering attack on Mailchimp employees and contractors, and obtained access to Mailchimp accounts using employee credentials compromised in that attack.

Impacted organizations include WooCommerce, online gambling site FanDuel, Crypto darlings Yuga Labs and the Solana Foundation.

CSC405: Introduction to Computer SecurityMailchimp says they temporarily suspended account access for Mailchimp accounts where they detected suspicious activity to protect our users’ data. They have notified the primary contacts for all affected accounts on January 12. Mailchimp has been working with their customers to help them reinstate their accounts.

Recent data breaches

MailChimp has announced several data breaches in recent months. In August 2022, a cyberattack targeted its cryptocurrency-related customers. Mailchimp also revealed a security incident in March 2022.

data leakSpeculation is swirling online about the security of parent company Intuit other product lines (which includes TurboTax, Credit Karma and Quickbooks). TurboTax suffered its own security breach in 2021. Questions are also being raised about a possible central backdoor into Intuit, which the company denies.

If you have questions regarding a notice you received or the incident in general, please reach out you can email ciso@mailchimp.com. The company has not announced the appointment of a new CISO since Siobhan Smyth left the position in August 2022 shortly after the August 2022 was announced.

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multi-factor authenticationInformation exposed in data breaches like this is commonly used by attackers to target users with phishing attacks or attempt to reset passwords to gain account authorization. This is why multi-factor authentication (MFA) can help. Even if the bogus password resets were successful the MFA can prevent the attacker from going further.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Click At Your Own Risk – Risky Celebrity Report

Click At Your Own Risk - Risky Celebrity ReportWith the recent changes at McAfee, they are no longer doing their annual risky celebrity online report. Not to worry, Surfshark has stepped up to tell what pop culture icon is riskiest celebrities to search for on the innerwebs. Surfshark, based in the Netherlands, describes themselves as a cybersecurity company focused on developing humanized privacy and security solutions. Surfshark and Nord Security merged in 2022 to form the current company.

SurfsharkThey searched the web with for pop culture terms with different qualifiers, like “Torrent,” “Download,” “Stream,” or “MP3.” They then collected URLs from the first five pages Google of search results and ran them through a malware detector (https://sitecheck.sucuri.net/). The “% of URLs with potential malware” metric reflects the % of URLs that were flagged as “medium risk” or above by this tool.

2022 Risky Celebrity #1 Robert De Niro

MIDNIGHT RUN US 1988 ROBERT DE NIRO A UNIVERSAL FILM Date 1988, , Photo by: Mary Evans/Ronald Grant/Everett CollectionThe riskiest celebrity to search for in 2022 was Robert De Niro. This is the first time the Academy Award winner topped the riskiest celebrity list. Mr. De Niro has earned two Academy Awards, one for Best Supporting Actor for his role as Vito Corleone in Francis Ford Coppola‘s The Godfather Part II (1974) and the other for Best Actor portraying Jake LaMotta in Raging Bull (1980). Other notable roles include Midnight Run (1988), Goodfellas (1990), Joker (2019), and Meet the Parents (2000). According to Surfshark a Google search for Mr. De Niro can result in a malware link over half the time (54.1%).

Jake Gyllenhall is the second most riskiest celebrity to search for on the intertubes. The actor who is most famous for his roles in Brokeback Mountain (2005), and Spider-Man: Far From Home (2019), in which he portrayed Quentin Beck / Mysterio. 53.6% of searches for Mr. Gyllenhall on the web result in a malware attack according to Surfshark.

Anthony Hopkins as Hannibal Lecter in Silence of the LambsSir Philip Anthony Hopkins the British stage and screen actor was knighted by Queen Elizabeth II in 1993. He has won two Academy Awards, and two Emmy Awards. Now he ranks #3 on the 2022 Surfshark riskiest celebrities online. He received an Academy Award for Best Actor for The Silence of the Lambs (1991). Mr. Hopkins also had a re-occurring role in the MCU Thor franchise (2011–2017). His 2021 Academy Award winning role in The Father (2020) undoubtedly increased his attractiveness as a hacker lure. Over half (53.6%) of the online searches for Sir Hopkins can result in a malware attack on your system.

2022’s Riskiest Female Celebrity

Kate Winslet is the riskiest woman to search for in 2022 according to Surfshark. 52.6% of the searches for the Titanic (1997) star can include results that link to malware. Her role in the 2022 Avatar: The Way of Water, a sequel to James Cameron’s Avatar (2009), earned over $1.7 billion to rank as the seventh highest-grossing film of all time made her excellent bait for hackers to spring on unsuspecting web surfers.

Margot Robbie as Harley QuinnAussie Actress Margot Robbie takes #5 on Surfshark’s list. Her roles as Harley Quinn in the DC Suicide Squad films. 52% of the searches for the Once Upon a Time in Hollywood (2019) actress can return malware.

Brad Pitt ranked 9th on Surfshark’s 2022 list. Mr. Pitt has appeared in the the riskiest celebrity role more than most pop culture creatures. He previously appeared on the top ten list of riskiest celebs in 2009, 2010 and 2011. In 2022 he starred with risky celeb #5 Margot Robbie in Babylon.

Risky movies target kids

Many of the most dangerous films to search for have younger audiences. Younger users are more likely to click on links containing malicious software. Of the 8 most dangerous movies to search for, half were released by Disney

Toy Story 3 produced by Pixar Animation Studios for Walt Disney Pictures#1 Finding Dory has a 46.7% risk of including malware
#2 Beauty and the Beast 44.9% risk of including malware
#5 Toy Story 3 40.4% risk of including malware
#8 The Lion King 40% risk of including malware

Hollywood is not only attackers can spread malware. Surfshark found the searches for sports teams can also be risky

#1 New Orleans Pelicans 43.1% risk of including malware
#2 Miami Heat 43.0% risk of including malware
#3 Boston Celtics 41.8% risk of including malware
#4 Texas Rangers 41.7% risk of including malware
#5 Miami Marlins 40.7% risk of including malware

Missing from the top ten is perennial hacker favorite and Academy Award winner Sandra Bullock. Searches for Ms. Bullock were slightly less than half (49%) likely to contain malware in 2022. who ranked in the top 10 in 2010, 2013 and 2015. Another favorite, Julia Roberts scored 36.2%. She ranked in the top 10 in 2010 and 2020 risky celebrity lists.

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.