Tag Archive for Software Defined Network

Facebook Challenges Cisco

Facebook Challenges CiscoJulie Bort at the BusinessInsider says Facebook is challenging the stagnate network giant Cisco (CSCO). Facebook’s (FBNajam Ahmad, leader of the OCP networking project announced a product that should have Cisco shaking in its boots. Mr. Ahmad told the New York Times, “The bigger strategy here is to get computer networking out of the black box, black operations part of the world.

Facebook logoFacebook introduced the new top-of-rack Wedge switch in 2013. The Wedge release made good FB’s promise to disrupt the $23 billion Ethernet switch market, now dominated by Cisco. Wedge is part of the Open Compute Project (OCP). The author says is OCP one of the most important tech projects Facebook has ever created. OCP began in 2012 as a radically new way to build and buy computer hardware. It creates free and “open source” designs where anyone can contribute to the designs and use them for free.

Open Compute Project

The hardware OCP designs range from computer servers to hard drives to the racks that hold them all. While Facebook still leads the project, it has grown into an industry phenom. In 2013, the article says Facebook saved “over $1 billion” by using the hardware invented by Facebook.

Cisco logoAnd a year ago, OCP announced plans to build a network switch. And not just any network switch, but one designed as a software-defined networking (SDN) device. BI explains that SDN is a new way to build networks that threaten Cisco, or at least Cisco’s 60+% profit margins. SDN takes the fancy features baked into network equipment – things like security, management – and puts them into the software. This turns the hardware into something that dumbly moves bits of information around. The hardware switch becomes easier to move around and manage, and far less expensive, all things that cloud computing does better.

Software-defined networking

Cisco has already recently released its own SDN product line Cisco Open Network Environment (ONE). Ms. Bort (and others) contend these products encourage customers to keep buying Cisco’s high-performance but expensive gear by including features that will only work with said Cisco’s products. No doubt many enterprises will want that. But Facebook’s switch is a threat for a lot of reasons.

  • Facebook is already testing it in its own data centers, one of the most demanding environments around, it said.
  • Wedge is “open source.” Cisco gear is somewhat like Apple’s (AAPL) gear. Cisco controls and keeps secret every part of it from the operating system to the custom processors.

Open Compute ProjectThe Wedge is different. Everything from the software to the choice of processor Intel (INTC), AMD (AMD), or ARM (ARMH), is “open source” meaning others can see and use or modify the design. As Facebook’s Yuval Bachar and Adam Simpkins explain in a Facebook post about the Wedge switch:

Traditional network switches often use fixed hardware configurations and non-standard control interfaces, limiting the capabilities of the device and complicating deployments. … Unlike with traditional closed-hardware switches, with “Wedge” anyone can modify or replace any of the components in our design to better meet their needs.

Facebook Wedge Switch

Standard parts

EnterpriseTech explains the Wedge switch was built using standard parts. It uses Broadcom’s (BRCM) popular Trident-II switch ASIC, which can provide sixteen 40 Gb/sec ports, which could easily be expanded to 32 ports. The ports can also be equipped with splitter cables, breaking them down into 10 Gb/sec ports that would boost the effective port count to 64 ports in a 1U enclosure. The Wedge switch has a compute element, which is a microserver based on an unspecified Intel processor (most likely an eight-core “Avoton” C2000 processor) that adheres to Facebook’s “Group Hug” microserver specification. Finally, the Wedge switch uses a Facebook homegrown version of Linux.

OCP has already attracted some big players beyond Facebook, too, including Microsoft (MSFT), Intel, Goldman Sachs, Rackspace (RAX), Bloomberg, and many others. It’s worth noting that enterprises cannot buy this switch from Facebook. They would have to order it from a custom manufacturer, just like all other OCP designs. But if this switch does well for Facebook, enterprises will be encouraged to try SDN. And up-and-coming competitors to Cisco, like Arista and Big Switch are involved in OCP and are standing by to cash in.

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Facebook is not alone. Google (GOOG) and Amazon (AMZN) have done the same thing after being frustrated by the slow pace at which incumbent tech companies move. By comparison, the Asian contractor manufacturers that Facebook has used for its open hardware have moved disarmingly quickly, according to Facebook’s Ahmad.

Is this an industry inflection point? There is a school of thought out there that believes we are. They compare today’s networking environment to the phone era when Lucent and Nortel were at their peak and failed in the face of the newfangled softswitch. The Cisco Smartnet annual fee on top of any hardware you buy from them sounds exactly like the kinds of pricing practice those who remember, saw in the voice industry when it was a duopoly of Nortel and Lucent.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Can SDN Save IT?

Can SDN Save IT?In a recent article “SDN Spreads Its Wings And Starts To Fly” on No Jitter Bob Emmerson writes that for Software Defined Networks (SDN) to take off and live up to its promise of a new area in ICT, an enterprise based ecosystem with key enterprise players must develop. He does not believe that SDN has made sufficient inroads into the enterprise, he writes, “.. so far most of the emphasis in Software Defined Networks (SDN) has been the virtual network architecture,” he continues, that the potential of SDN requires the enterprise, ” … the emergence of a new ICT era … can only come–via an ecosystem comprising key players in the enterprise space.”

Mr. Emmerson writes that SDN makes the network more valuable to the organization. “No longer is the networking infrastructure viewed as merely providing fast connectivity between users, servers, and storage.”

He explains that in an SDN-enabled network features are applications that run as individual processes and software packages on Ethernet switches. They can be downloaded when more services and features are required. There are also extensive scripting capabilities as well additional layers of intelligence that perform tasks like identity management to integrate security and policy enforcement that identifies, locates, and authenticates connected devices and users.

The centralized management platforms use network-level intelligence to replace the duties performed by a PC’s Operating System. These platforms automate tasks, like assigning profiles, and they also allow resources to be added, dropped, or relocated via a Web interface.

Comparing apples and organgesThe article argues that SDN can be used to converge networks. With SDN he argues that 6 networks can be converged on top of the regular wide-area infrastructure. He proposes that enterprises can converge their WLAN/BYOD, Unified Communications (UC), Physical Security for surveillance, Audio-Video Bridging, and HPC into a single network with SDN. These “silo” solutions become part of a single unified edge in an SDN environment. The network OS will immediately recognize new devices, phones, access points, or switches that use the OpenFlow communications protocol, and they will be configured automatically. This feature also applies to new employees as well as those that get a new position in the company. Rights will be assigned automatically according to their job title.

Network 1. WLAN/BYOD: The author predicts a new generation of Access Points (APs) that lowers the cost of deploying and operating a secure, reliable 802.11n WLAN, by using SDN acts as a virtual controller and coordinate the operation of neighboring APs. The SDN virtual controller handles BYOD and other security issues automatically. When a new device is detected, the relevant privileges and policies, determined by the network administrator for the device owner are granted automatically. No other process is required.

Network 2. Unified Communications: UC is a particularly interesting application according to the article. The article states that SDN can address concerns about bandwidth-hungry services like video streaming impacting other media. The issue can be addressed in real-time. If congestion is detected, then the management platform will dynamically allocate additional resources for the duration of the session. It’s that simple Mr. Emmerson concludes.

Network 3. Physical Security: On the physical security network, No Jitter reports that software intelligence embedded in the operating system automates tasks including IP surveillance camera and device discovery, configuration, authentication, power management via Power over Ethernet, and network policy assignment. Automated device discovery is enabled via LLDP.

Network 4. Audio-Video Bridging: Mr. Emmerson says that AVB technology is available on the switches. If AVB is available on network switches (rb- You may want to check with Cisco (CSCO) on the cost of their AV systems before you put it on a switch the TX9000 costs like $300,000.00) If you can swing the money, benefits include reduced complexity of cabling and installations, interoperability between networking devices, and a reduced need for complex network setup and management. The infrastructure negotiates and manages the network for optimal prioritized media transport.

Network 5. High-Performance Computing: The No Jitter article says that High-Performance Computing (HPC) can use SDN to eliminate the Fiber Channel network typically used to connect big data storage to HPC boxes. The author claims that the high-speed, low-latency communications needed by HPC can now be met with 40 Gbps Ethernet in the data center and SDN. He says, “Fiber Channel can go away.”

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Mr. Emmerson concludes that SDN can solve many of the evils that plague IT. He writes that “SDN enables the consolidation of all the various network types that enterprises employ, and it automates many of the routine management tasks. In turn, this results in the ability to run more efficient communications tasks and to operate in a unified corporate environment.” (rb- especially if you use Extreme (EXTR) equipment)

I do agree with several other conclusions he makes in the article. He says that SDN is an IT game-changer, “The game it’s changing is the closed, proprietary world of networking with its vertically integrated hardware, slow innovation and artificially high margins: a world that hasn’t changed much for decades.” Did I almost hear the C_ _ _o word in there?

SDN reality checkHe breathlessly concludes that all that ails IT will be cured by SDN, “… the benefits of managing one network instead of different silos, the real-time automation of configuration and resource allocations tasks, and the tight integration of devices and the network will lead to efficiencies of scale and facilitate the development of next-generation services. SDN is enabling IT to make better use of corporate resources: to do more while operating in an era of tight budgets and a problematic economy.” Yeah but there also has to be someone to break down the silos and get the video guys and the facilities guys to give up some of their turf and headcount.

What do you think?

Is the biggest challenge to SDN technical or political?

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Tech Disrupters

Tech DisruptersThe BusinesInsider notes that analysts at investment bank Citi (C) have issued a new research report, that takes a look at 10 disrupting technologies, According to BusinessInsider, these technologies will change the way we do business. The firm which took $300 billion dollars taxpayer-funded bail-out looked into practically every sector you can think of: energy, entertainment, IT, manufacturing, and transportation among them to identify disrupters.

Software-Defined Networks

One of the information technologies that Citi called a disrupter is Software Defined Networks (SDN). SDN’s simplify IT networks by separating the Control Plane (the intelligence) from the Data Plane (the packet forwarding engine). “Instead of having intelligence distributed across the network in separate boxes, SDN centralizes the Control plane in an overriding software layer which disseminates instructions to each router or switch.

Citi claims that SDN is too cheap to resist. They cite data from IDC that says Software Defined Networking is expected to grow from just under $360 million in 2013 to $3.7 billion in 2016. Revenues are likely to be split between startups, traditional network vendors like Cisco (CSCO), and big IT vendors like IBM (IBM), HP (HPQ), and Dell.

Software-as-a-Service

The prognosticators at Citi also identified SaaS as another disruptive opportunity. The article explains that Software-as-a-Service (SaaS) is Internet-based software delivery. Basically, customers can use software that they’d otherwise have to buy via downloads or at a store. Examples include Google (GOOGAppsMicrosoft (MSFT) 365, and Amazon (AMZN) web services.

In 2012, the SaaS market grew 26% to become an $18 billion market according to market research firm IDC. According to Citi’s survey, SaaS has already captured 8% of their software wallets so far and firms expect to increase spending to 70% of their budget over time — a 9-fold increase.

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The Citi prognosticators are so smart, they are at least a year behind the Bach Seat. I have covered cloud since 2011. I think we all know that cloud computing and software-defined networking are information technology disrupters. Thanks, guys.

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.