Tag Archive for AAPL

5 Ways to Save Money on Your Cell Phone Bill

In today’s cell phone dependent world, staying connected is essential, but soaring data costs can quickly eat into your budget. However, there are several effective ways to reduce your reliance on the cellular network for data on your mobile phone. By implementing these strategies, you can optimize your data usage and save money while still enjoying the benefits of a connected lifestyle. In this blog post, we will explore the top five ways to prevent excessive cellular data usage on your mobile phone.

Did you know that streaming high quality audio uses over 100MB per hour while HD quality video can use anywhere between 1GB to 3GB per hour? If you have a metered data plan, you could easily hit your cap in no time!

Connect to Wi-Fi networks

One of the most effective methods to minimize your cell phone bill is by utilizing Wi-Fi networks whenever available. Whether you’re at home, work, or a public place, connecting to a trusted Wi-Fi network can provide fast and reliable internet access without utilizing your cellular data plan. Ensure that your device automatically connects to known Wi-Fi networks and disable any prompts to use cellular data when a Wi-Fi network is available.

How to connect your iPhone to Wi-Fi networks:

  1. Open the “Settings” app on your iPhone.
  2. Tap on “Wi-Fi” and ensure that the Wi-Fi toggle is switched on.
  3. Select a trusted Wi-Fi network from the available list and enter the password if required.
  4. To automatically connect to known Wi-Fi networks, enable the “Auto-Join” option.iPhone Wi-Fi

Not all Wi-Fi networks are built the same, so be careful of public Wi-Fi networks. Public networks at coffee shops, shopping areas, or airports, may put your personal information at risk. Many times these networks are not secure. Other users may be able to see your internet traffic, including your personal information, logins and passwords, so make sure not to access personal or financial information on public Wi-Fi. If you are going to use a public Wi-Fi network consider using a Virtual Private Network (VPN) app to encrypt your internet activity. Here are some more tips from the Federal Trade Commission on how to use public Wi-Fi networks safely.

Manage background data on your cell phone

Apps running in the background can be data hogs and drive up your cell phone bill. They consume a significant amount of data without your knowledge. To prevent this, review your app settings and restrict background data usage for applications that you don’t require to be constantly active. iOS devices offer options to limit background data for individual apps, allowing you to prioritize essential services while conserving your cellular data.

How to manage app background data on your iPhone:

  1. Open the “Settings” app on your iPhone.
  2. Tap on “Cellular”
  3. Scroll down to see which apps are using cellular data.
  4. You can see which apps are using the most data and consider limiting their use only to when you’re on a Wi-Fi network.
  5. Toggle off the switch for apps that you don’t want to use cellular data in the background.Background Data

Enable low data mode

Low Data Mode can significantly reduce your cell phone bill. This mode limits data usage by preventing background app refreshes, app updates, and automatic downloads. Enabling Low Data mode can help you avoid unnecessary data usage, especially when you’re on a limited data plan or experiencing slower network speeds.

How to set up Low Data mode on your iPhone:

    1. Open the “Settings” app on your iPhone.
    2. Select “Cellular”
    3. Tap on “Cellular Data Options”
    4. Open “Data Mode”
    5. Check “Low Data Mode”Low Data mode

Don’t back up over cellular network

Apple’s cloud backup service iCloud is great for backing up your photos and other important data. However it can really jack up your cell phone bill if they are syncing over a cellular network. It’s a good idea to turn that setting off to conserve data.

How to stop backing up over cellular on your iPhone:

  1. Open the “Settings” app on your iPhone.
  2. Select “Photos”
  3. Tap on “Cellular Data”iPhone Photos
  4. Toggle off Cellular DataPhoto cellular data

Optimize cell phone streaming settings

Streaming media, such as music and videos, can quickly deplete your cellular data allowance. To prevent excessive usage, adjust the streaming settings for popular apps like Netflix, YouTube, Spotify, and others. Opt for lower quality video resolutions, disable autoplay, and download content for offline viewing when connected to Wi-Fi. Additionally, streaming music and videos from dedicated apps that offer offline playback options, like Spotify or Netflix, can significantly reduce your reliance on cellular data.

How to optimize streaming settings:

  1. For streaming apps like Netflix or YouTube, open the respective app.
  2. Tap on your profile or account settings within the app.
  3. Look for options related to video quality or streaming settings and choose a lower resolution or quality option.
  4. Additionally, disable autoplay features to prevent videos from playing automatically.

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By implementing these top five strategies, you can effectively minimize your reliance on the cellular network for data on your mobile phone. Connect to Wi-Fi networks whenever possible, manage app background data, enable Data Saver mode, optimize streaming settings, and utilize offline features. With these proactive measures, you can take control of your data usage, avoid unexpected charges, and enjoy a connected lifestyle without breaking the bank. Remember, a little awareness and optimization can go a long way in preserving your cellular data and ensuring a seamless mobile experience.

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Earth Day 2023

Earth Day 2023 Earth Day is an annual event that raises awareness and promotes action on environmental issues. It was founded in 1970 and takes place every year on April 22nd. On this occasion, many IT companies showcase their efforts to reduce their environmental impact. In this blog post, we will look at how five of the biggest tech companies in the world – Apple, Microsoft, Google, Amazon, and Facebook – are addressing their scope 1, 2 and 3 emissions. Scope 1, 2, and 3 emissions are the main sources of greenhouse gas emissions.

Earth Day 2023The classification system of Scope 1, 2, and 3 emissions was developed by the Greenhouse Gas Protocol Initiative in 1998 to help measure, manage, and reduce business greenhouse gas (GHG) emissions. Scope 1 emissions come directly from resources the companies own or control, such as furnaces or delivery vehicles. Emissions that come from the generation of purchased energy, such as electricity or heat are Scope 2. Scope 3 emissions include all other activities that take place beyond the companies’ direct operations. These include the production of packaging and devices, the use of products and services by customers, and the disposal of waste.

The Greenhouse effect

According to their latest sustainability reports, here are some of the highlights of how these tech giants are tackling their scope 1, 2, and 3 emissions:

Apple

Earth Day 2023Apple (AAPL) claims to be carbon neutral for its global corporate operations since 2020. They plan to achieve net zero carbon across its entire business, including its supply chain and products, by 2030. This means that every Apple device sold will have zero climate impact. To do this, Apple plans to reduce its emissions by 75% by 2030 and invest in nature-based solutions to remove or offset the remaining 25%.

To achieve its 2030 goal, Apple has reduced its emissions by 40% since 2015. This is largely through improvements in energy efficiency, low-carbon design, becoming carbon neutral for corporate operations, and transitioning its supply chain to renewable electricity.

Apple uses 100% renewable energy for its operations in 44 countries and has helped over 110 of its suppliers switch to clean energy sources. As part of Apple’s supplier engagement, the company is partnering with its chain to accelerate the move to carbon neutrality.

The company requires reporting on progress toward these goals — specifically Scope 1 and Scope 2 emissions reductions related to Apple production. More than 70% of Apple’s direct manufacturing chain has committed to using clean power like wind or solar for all Apple production. Major manufacturing partners — including Corning Incorporated, LG Dispaly (LGLD), Samsung (005930), STMicroelectronics (STM) and TSMC (TSM) have committed to power all Apple production with 100% renewable energy.

Microsoft

Microsoft (MSFT) announced its environmental goals in January 2020. The goals include being carbon-negative, water-positive, and zero waste by 2030. By 2050, Microsoft also intends to remove all the carbon it has ever emitted since its founding in 1975. To achieve this, Microsoft has committed to reducing its scope 1, 2, and 3 emissions by more than half by 2030.

According to its latest report, Microsoft has made progress on its environmental goals by reducing its direct emissions of direct (Scope 1) and indirect (Scope 2) GHG emissions by 17%. They have invested in renewable energy projects, procuring carbon removals, improving water efficiency and conservation, advancing circular economy practices, and supporting ecosystem restoration.

Microsoft has not been as successful in reducing its Scope 3 impact. The indirect emissions of GHG that occur in Microsoft’s value chain, increased by 23%. This increase is due to the growth of its cloud and devices businesses amid the COVID-19 pandemic. 

Google

Google (GOOG) says it has been working on sustainability since its founding in 1998. The search giant says that it became carbon neutral in 2007. However, some have questioned Google’s definition of carbon neutrality and its reliance on carbon offsets. Carbon offsets do not remove carbon from the atmosphere or prevent additional emissions.

In 2020, Google announced that it had not only reached net zero carbon for its operations but also offset all the carbon it had ever produced since its inception in 1998. Google’s next goal is to run its business on carbon-free energy 24/7 by 2030, which means that every Google service will be powered by clean sources at all times and locations.

Google does not provide historical data for its scope 1, 2, and 3 emissions. However, it does provide data for its carbon intensity and its carbon footprint. It is reported that Google’s carbon intensity decreased by 87% from 2007 to 2020, while its carbon footprint increased by 18% from 2010 to 2020. Google’s increase in carbon footprint is attributed to its business growth, data center expansion, and changes in scope 3 emissions boundaries.

Amazon

Amazon (AMZN) Amazon announced its Climate Pledge in 2019. They hope to reach net-zero carbon emissions by 2040. As part of this commitment, Amazon has set a target to power its operations with 100% renewable energy by 2025 and to reduce its scope 1 and 2 emissions by 50% by 2030.

According to Amazon’s plan, the online behemoth will reduce its environmental impact by investing in renewable energy projects, electric delivery vehicles, reforestation initiatives, and innovation funds. Despite these plans, Amazon’s carbon emissions rose by 19% during the pandemic.

Facebook

Facebook (META), now known as Meta, has set goals to reduce its environmental impact by 2030. These goals include net-zero emissions for its entire value chain by 2030. The goals are: Becoming water-positive by 2030; Eliminating single-use plastics in its operations by 2025; and advancing circular economy practices. Facebook relies on renewable energy to power its data centers and offices around the world and has reduced its energy intensity by more than 70% since 2011.

Meta does not provide historical data for its scope 1, 2, and 3 emissions. However, it does provide data for its carbon footprint and its carbon intensity. According to these data, Meta’s carbon footprint decreased by 94% from 2019 to 2020, and its carbon intensity decreased by 96% from 2018 to 2020.

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As we can see from these examples, these tech companies are taking steps to address their environmental impact scope 1, 2 and 3 emissions this Earth Day. However, there is still room for improvement and collaboration across the industry and beyond.

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Are You Ready for the Metaverse

Are You Ready for the MetaverseThe metaverse is a vision of what the tech bros (think biased stakeholders with a personal interest in the success of the metaverse Sam Bankman-Fried and Elon Musk) want the next iteration of the internet to be. Their vision of the metaverse is a collection of interconnected virtual worlds. The virtual worlds are shared immersive, persistent, 3D virtual spaces. In this metaverse, they believe humans can experience life in ways they could not in the physical world (of course for money). McKinsey predicts that the metaverse can generate up to $5 trillion by 2030.

CNN Russian dairy farmers gave cows VR goggles with hopes they would be happier and make better milk The Verge has a more cynical vision. The “metaverse” lets companies dodge negative baggage associated with social media. “As long as you can make technology seem fresh and new and cool, you can avoid regulation,” researcher Joan Donovan told The Washington Post. “You can run defense on that for several years before the government can catch up.

The Metaverse requires improvements

Despite the media hype that the metaverse has received, it still requires improvements to become a reality. A recent survey by network gear maker Ciena found that 71% of professionals can see the metaverse becoming part of existing work practices in the next two years. The study also found that businesses see problems getting into the metaverse. They stated “... unreliable network performance and associated costs were cited as the top concerns holding organizations back …” Daniel Pimental, from the University of Oregon, explains that advances in several technologies are needed to make the metaverse real. He explained, “… advancements in artificial intelligence – computer vision – blockchain technology, and increased bandwidth with 5G connectivity, will form the foundation…

It needs better networks

Loading spinnerOur current networks won’t work. They take too long to deliver data. Dan Rampton of Meta says the metaverse experience will need a customer latency of less than 20 milliseconds. Latency is the delay when moving data from one place to another. In the metaverse, latency is the total delay of signal between the user and the data center that is controlling the metaverse experience. Are you old enough to remember the dreaded “buffering” screen? PCMag found that the best 5G latency in 2022 ranged from 39 – 47 milliseconds from the major carriers. Doug Dawson put the 10-20 millisecond latency into context.

  • Transmission delay is the time required to get packets from a customer to be ready to route to the Internet. He cites some of his clients who say that the latency on their fiber network typically ranges between 4 and 8 milliseconds. Cable systems are slower and can approach the 20 ms limit. Older technologies like DSL have much larger latencies. Low-orbit satellite networks, will not be fast enough to meet the 20 ms goal established by Meta. Some wireless technologies also have low latency as long as there aren’t multiple hops between a customer and the core.
  • The Next Generation Mobile Networks Alliance says that 5G networks should offer 10ms latency in general.
  • Processing delay is the time required by the originating ISP to sort between all of the packets received from users and route each appropriately.
  • Propagation delay is due to the distance a signal travels. It takes a lot longer for a signal to travel from Tokyo to Baltimore than it takes to travel from Baltimore and Washington DC.
  • Queuing delays are the time required at the terminating end of the transmission. Since a metaverse connection is almost certainly going to be hosted at a data center, this is the time it takes to receive and appropriately route the signal to the right place in the data center.

Bach Seat - Latency

The Metaverse needs to be better

Forbes - Five Ways The Metaverse Is Impacting CorporationsThe metaverse’s virtual environments will require high-end computers, gaming consoles, and VR headsets. These can be expensive. In 2021, Bill Gates noted that most people don’t have VR goggles and motion capture gloves to accurately represent their expression, body language, and the quality of their voice. Harvard‘s Eileen McGivney writes:

The hardware that is currently used to access metaverse experiences, like VR headsets, are not affordable and are difficult to wear for many people from groups who are underrepresented in the technology industry.

People with mobility issues will find navigating a real-time 3D avatar in the metaverse frustrating. Ms. McGivney offers some examples like people with limited mobility in their hands who will struggle with controllers. Others might have difficulty if they wear glasses. Also, most current headsets can’t be worn over head coverings or many hairstyles, like religious headscarves and natural Black hairstyles.

The metaverse is expensive

Acquiring the hardware to get on the metaverse can be expensive. Head-mounted devices (HMDs), can range from a DIY Google Cardboard that requires the user to provide a mobile phone to the Meta Quest 2 – formally known as Oculus Quest 2 which costs $1500. Mid-range devices are pricey, the HTC Vive costs $569, and the Valve Index VR costs $999.

There is no search engine in the metaverse. There is no way to find out more about what the content creators are sending you. The cost of creating content for the metaverse will keep many from presenting information that the big content creators don’t want out there. The cost to develop a metaverse social app is estimated to cost $25,000-$400,000 according to the marketing firm Appinventiv.

Interoperability

There is no unified metaverse. Companies are developing their vision of the metaverse in a vacuum. Major players are developing their own technology for the metaverse.

Then there’s the need for interoperability. Interoperability will allow you to take virtual items like clothes or money from one platform to another. Many experts believe this is vital for the metaverse to work. Most VR software is based on a “virtual world generator,” which is from a specific VR headset vendor. This kit provides the basic programs, drivers, data, and graphic-rendering libraries. There will be legal and commercial challenges too, apart from figuring out who will act as the police in the metaverse.

Cybersickness

Cybersickness in Virtual Reality Versus Augmented Reality There are real-world concerns about physical and mental health in the metaverse. There are physical risks from tripping or falling while wearing metaverse headsets. But people are also reporting symptoms of “cybersickness.” Cybersickness is described as unpleasant symptoms caused by being in the metaverse. Symptoms include:

  • Nausea (sweating, difficulty concentrating, stomach awareness),
  • Oculomotor disturbance (headache, eyestrain, blurred vision), and
  • Disorientation (dizziness with open and closed eyes, vertigo).

These are caused by the delay between actual head movements and the generated image.

Mental health risks 

There are also mental health risks. Because VR provides a much more realistic experience than watching something on a computer screen, the emotional and mental impacts are more intense. Plus, all the downsides of the current internet like violent pornography, the black market, sex trafficking, and criminal activities are magnified in VR.  Finally, people who are immersed in digital worlds often are doing so at the expense of exercising, breathing fresh air, and socializing physically.

The metaverse must be private

The metaverse must be privateDespite the promise of the metaverse, there remain risks. As Charlie Bell, Microsoft’s executive vice president of security pointed out in a recent blog post: “The problems of yesterday’s and today’s internet—impersonation, attempts to steal credentials, social engineering, nation-state espionage, inevitable vulnerabilities—will be with us in the metaverse.” Harvard’s McGivney concurs, “Many of these technologies are also designed in a commercial environment that prioritizes profit over things like data privacy

The metaverse is being developed by corporations whose business
models rely on collecting an increasingly detailed and wide range of data on every user. The technologies can track people’s
movements (e.g., movement, eye tracking) and emotions. The data collection will create a “motion signature.” A motion signature will connect some tracking data to a name, for example, now tracking data in many other places are attached to the same name. This increases the effectiveness of threats based on the inference of protected health information from tracking data.

Is that your boss

Microsoft warns that in the metaverse, fraud, and phishing attacks targeting your identity could come from a familiar face – literally. A metaverse attacker can create an avatar who impersonates a coworker, or a teller in a virtual bank lobby asking for your information. It could be an impersonation of your CEO inviting you to a meeting in a malicious virtual conference room.

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TNero connected to the Matrixhe dystopian vision of a future where we are constantly connected to the metaverse to feel good is looming. Elon Musk’s implanted brain-machine interface Neuralink, can link the metaverse directly to a user’s mind which can cause the release of dopamine. Research shows that the brain may eventually begin to rely on that experience to release dopamine and feel good. As a result, people can become addicted to the metaverse to feel “normal.”

I agree with Scientific American. Given the world’s unpredictability, I have a hard time ruling out the possibility that an unholy alliance of big tech and the military will foist an implant-enabled metaverse on us. After all, as the real world gets scarier, the metaverse might become more and more appealing. In our frightening future, the metaverse, not religion, might serve as the opiate of the masses.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

FAATMAN Stocks Keeps Getting Fatter

FAATMAN Keeps Getting FatterThanks largely to the COVID-19 pandemic that pushed even more activity online the FAATMAN companies have a collective market cap of $8.3 trillion. During that time the billionaire CEO’s of these companies became ever wealthier The FAATMAN companies are tech titans Facebook (FB), Alphabet (GOOG), Amazon (AMZN), Tesla (TSLA), Microsoft (MSFT), Apple (AAPL), and Netflix (NFLX). The FAATMAN companies generate ridiculous amounts of revenue rate per minute.

CompanyRevenue Per Minute
Amazon$ 955,517
Apple$ 848,090
Alphabet (Google)$ 433,014
Microsoft$ 327,823
Facebook$ 213,628
Tesla$ 81,766
Netflix$ 50,566
FAATMAN Revenue Per Minute hat tip to www.visualcapitalist.com

FAATMAN companies

Facebook‘s most recent quarter was a company best, generating almost $214,000 per minute or $27 billion in revenue. It hosted an average of 2.8 billion monthly-active-users on it’s platform. Over 1 of every 3 humans on Earth can be manipulated by Facebook.

Google logoAlphabet, the parent company of Google has the third largest market cap, made over $433,000 per minute. That means that Google can a  Rolls Royce Phantom is less that 2 minutes. They finished 2020 with $182 billion in revenues. Furthermore, almost 4 billion Google searches occur every single day, making it the most popular website in the world. With the revenue of  $433,000 per minute Google can purchase a Rolls Royce Phantom is less that 2 minutes.

Amazon most revenue per minute

Amazon made nearly 1 million dollars per minute. Most of this was made in the U.S. They also do very well around the world. For example, in 2020 they generated $29 billion in Germany, and $20 billion in revenues in Japan.

At this income rate Amazon can pay to send 2 people per minute on a suborbital space trip on Jeff BezosBlue Origin New Shepard rocket ship. Seats to the edge of space typically cost $500,000.

Tesla logoTesla‘s almost $82,000 of revenue per minute is being driven by the growing Electric Vehicle (EV) market. The home of Tesla and SpaceX joined the S&P 500, and along the way has made Elon Musk the richest person in the world. This kind of revenue per minute means Tesla can buy nearly two Tesla Model 3’s per minute. How we know where all their sales are coming from.

Microsoft made $327,823 per minute, making it the second largest tech titan with a market cap of $1.75 trillion. Microsoft earned over $168 billion in 2021. Office products and cloud services accounted for close to $40 billion U.S. dollars. Server products and cloud services accounted for the largest share of this revenue, with around $52.6 billion. 

In one minute Microsoft makes enough to buy a typical U.S. home. Zillow says the typical home value in the United States is $325,677 and Microsoft makes $327,823 a minute.

Apple has the largest market cap

Apple logoApple is currently the most valuable company in the world with a market cap of around $2.6 trillion. In the first quarter of financial year 2022, Apple’s revenue reached $123.95 billion. Apple takes in over S848,000 per minute. Apple is no longer just the iPhone company. in Q1 2022 iPhone brought in $71.6 billion. They have diversified their income. In Q1 of 2021, Apple’s services segment of the business made $19.5 billion in revenue.Apple Wearable, Home and Accessories made $14.7 billion in revenue. Hardware (Mac and iPad) collectively made over 18.2 billion in 2022 Q1.

Netflix has benefited from the pandemic   The streaming giant made S50,566 per minute. They wrapped up 2020 203 million subscribers. Netflix is the worst performing FAATMAN member and still made $50,566 per minute,  while the average American family income  for FY 2021 is $79,900. Netflix brings in the average American household income in less than 2 minutes.

FAATMAN Outlook

To put these numbers into perspective, the FAATMAN companies make more than the GDP of the U.K., India and France combined.

These insane incomes fueled the billionaire space race. Where billionaires spent billions to be the first into space

While the current value may appear bloated, no one can quite rule out FAATMAN getting fatter.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Most Memorable Super Bowl Tech Ads

Most Memorable Super Bowl Tech AdsIt Super Bowl time again. Many people look forward to the big game ads that are created specifically for the semi-offical national holiday. Companies spend a LOT of money to advertise during the big game. Statista found that since 2010, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.77 million to $6.50 million, making it by far the most expensive time slot U.S. television has to offer.

30-second spot during the Super Bowl broadcast costs $6.50 million,The payback is huge. According to Statista, viewers tend to pay special attention to Super Bowl ads, as agencies typically try to honor the big game with especially witty and funny ads. In recent years, the dawn of YouTube has added another bonus for Super Bowl advertisers seeing that the most popular ads often reach millions of additional viewers on the platform.

Here are my most memorable Super Bowl tech ads in chronological order.

Xerox “Monks” (1976)

In this Xerox spot for Super Bowl X, Brother Dominic has a problem. The head of his order wants 500 copies of a handwritten manuscript. So he does what any smart monk would do — he turns to Xerox (XRX). The miraculous Xerox 9200 duplicating system saves the day. The Xerox 9200 duplicating system feeds and cycles the originals, duplicates, reduces, collates and more, all at “an incredible 2 pages per second.” Hallelujah!

Apple “1984” (1984)

The iconic 1984 Apple (AAPL) Macintosh commercial aired on television only once – during the 3rd quarter of Super Bowl XIX. Based on George Orwell’s novel, Nineteen Eighty-Four the spot told the world the new Apple Macintosh computer would free individuals from the overbearing control of “Big Brother” – presumably, IBM’s Personal computer.

Iomega “Bermuda Triangle” (1998)

This Super Bowl XXXIII spot from Iomega shows the interior of an airplane flying through the Bermuda Triangle, with multiple objects (and people) rapidly disappearing around the spokesperson. Ironically, Iomega Zip drives were often subject to a phenomenon known as the “click of death” — a sound marking the drive’s failure and complete data loss.

Monster “When I Grow Up” (1999)

Monster.com‘s excellent ad for 1999’s Super Bowl XXXIV captured the malaise of Y2k. The ad featured children explaining what they would be when they grew up, including “I want to climb my way up to middle management.” The end of the ad displays the message “What did you want to be?” The message was simple and effective debut – Monster.com helps you get a new job. Sounds like a precursor of 2022’s Great Resignation.”

E*Trade “Monkey” (2000)

This 2000 Super Bowl XXXIV ad from E*Trade was originally written to lampoon the expense of advertising on the big game. It turns out to foreshadow the dot-bomb. On the ad, chimp dances as two men clapped for 30 seconds. The add closes with, “Well, we just wasted 2 million dollars. What are you doing with your money?”

Spooky from a stock market player.

Hulu “Alec in Huluwood” (2009)

In this Super Bowl XLIII ad Alec Baldwin introduced Hulu to the general public. The ad claims that the streaming service was actually an evil alien plot to destroy the world.

Where we would be be in 2022 without video streaming to binge watch our way thru COVID lock downs?

Best Buy “Ozzy Osbourne vs Justin Bieber” (2011)

Back before the Biebs was or was not pulling burrito pranks, he tried to take on the “Prince of Darkness.” In this Super Bowl XLV ad for Best Buy (BBY) from 2011, the Biebs and Ozzy Osbourne try to figure how many Gs there are in 5G.

And hey 11 years later 5G is still in limited use.

TurboTax “Never a Sellout” (2016)

When you’re as big a star as Sir Anthony Hopkins, you don’t ever need to sell anything. Especially if was free. This subtle TurboTax Super Bowl L ad was a hit in 2016.

Dashlane “Password Paradise” (2020)

The password manager went big time in 2020 with a Super Bowl LIV ad. As followers of the Bach Seat know passwords suck and Dashline made it clear how important it is to know your passwords.

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That was my most memorable Super Bowl tech ads in chronological order. Did I miss any memorable Super Bowl tech ads?

Stay safe out there!

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.