Archive for Social Networking

Are You Ready for the Metaverse

Are You Ready for the MetaverseThe metaverse is a vision of what the tech bros (think biased stakeholders with a personal interest in the success of the metaverse Sam Bankman-Fried and Elon Musk) want the next iteration of the internet to be. Their vision of the metaverse is a collection of interconnected virtual worlds. The virtual worlds are shared immersive, persistent, 3D virtual spaces. In this metaverse, they believe humans can experience life in ways they could not in the physical world (of course for money). McKinsey predicts that the metaverse can generate up to $5 trillion by 2030.

CNN Russian dairy farmers gave cows VR goggles with hopes they would be happier and make better milk The Verge has a more cynical vision. The “metaverse” lets companies dodge negative baggage associated with social media. “As long as you can make technology seem fresh and new and cool, you can avoid regulation,” researcher Joan Donovan told The Washington Post. “You can run defense on that for several years before the government can catch up.

The Metaverse requires improvements

Despite the media hype that the metaverse has received, it still requires improvements to become a reality. A recent survey by network gear maker Ciena found that 71% of professionals can see the metaverse becoming part of existing work practices in the next two years. The study also found that businesses see problems getting into the metaverse. They stated “... unreliable network performance and associated costs were cited as the top concerns holding organizations back …” Daniel Pimental, from the University of Oregon, explains that advances in several technologies are needed to make the metaverse real. He explained, “… advancements in artificial intelligence – computer vision – blockchain technology, and increased bandwidth with 5G connectivity, will form the foundation…

It needs better networks

Loading spinnerOur current networks won’t work. They take too long to deliver data. Dan Rampton of Meta says the metaverse experience will need a customer latency of less than 20 milliseconds. Latency is the delay when moving data from one place to another. In the metaverse, latency is the total delay of signal between the user and the data center that is controlling the metaverse experience. Are you old enough to remember the dreaded “buffering” screen? PCMag found that the best 5G latency in 2022 ranged from 39 – 47 milliseconds from the major carriers. Doug Dawson put the 10-20 millisecond latency into context.

  • Transmission delay is the time required to get packets from a customer to be ready to route to the Internet. He cites some of his clients who say that the latency on their fiber network typically ranges between 4 and 8 milliseconds. Cable systems are slower and can approach the 20 ms limit. Older technologies like DSL have much larger latencies. Low-orbit satellite networks, will not be fast enough to meet the 20 ms goal established by Meta. Some wireless technologies also have low latency as long as there aren’t multiple hops between a customer and the core.
  • The Next Generation Mobile Networks Alliance says that 5G networks should offer 10ms latency in general.
  • Processing delay is the time required by the originating ISP to sort between all of the packets received from users and route each appropriately.
  • Propagation delay is due to the distance a signal travels. It takes a lot longer for a signal to travel from Tokyo to Baltimore than it takes to travel from Baltimore and Washington DC.
  • Queuing delays are the time required at the terminating end of the transmission. Since a metaverse connection is almost certainly going to be hosted at a data center, this is the time it takes to receive and appropriately route the signal to the right place in the data center.

Bach Seat - Latency

The Metaverse needs to be better

Forbes - Five Ways The Metaverse Is Impacting CorporationsThe metaverse’s virtual environments will require high-end computers, gaming consoles, and VR headsets. These can be expensive. In 2021, Bill Gates noted that most people don’t have VR goggles and motion capture gloves to accurately represent their expression, body language, and the quality of their voice. Harvard‘s Eileen McGivney writes:

The hardware that is currently used to access metaverse experiences, like VR headsets, are not affordable and are difficult to wear for many people from groups who are underrepresented in the technology industry.

People with mobility issues will find navigating a real-time 3D avatar in the metaverse frustrating. Ms. McGivney offers some examples like people with limited mobility in their hands who will struggle with controllers. Others might have difficulty if they wear glasses. Also, most current headsets can’t be worn over head coverings or many hairstyles, like religious headscarves and natural Black hairstyles.

The metaverse is expensive

Acquiring the hardware to get on the metaverse can be expensive. Head-mounted devices (HMDs), can range from a DIY Google Cardboard that requires the user to provide a mobile phone to the Meta Quest 2 – formally known as Oculus Quest 2 which costs $1500. Mid-range devices are pricey, the HTC Vive costs $569, and the Valve Index VR costs $999.

There is no search engine in the metaverse. There is no way to find out more about what the content creators are sending you. The cost of creating content for the metaverse will keep many from presenting information that the big content creators don’t want out there. The cost to develop a metaverse social app is estimated to cost $25,000-$400,000 according to the marketing firm Appinventiv.

Interoperability

There is no unified metaverse. Companies are developing their vision of the metaverse in a vacuum. Major players are developing their own technology for the metaverse.

Then there’s the need for interoperability. Interoperability will allow you to take virtual items like clothes or money from one platform to another. Many experts believe this is vital for the metaverse to work. Most VR software is based on a “virtual world generator,” which is from a specific VR headset vendor. This kit provides the basic programs, drivers, data, and graphic-rendering libraries. There will be legal and commercial challenges too, apart from figuring out who will act as the police in the metaverse.

Cybersickness

Cybersickness in Virtual Reality Versus Augmented Reality There are real-world concerns about physical and mental health in the metaverse. There are physical risks from tripping or falling while wearing metaverse headsets. But people are also reporting symptoms of “cybersickness.” Cybersickness is described as unpleasant symptoms caused by being in the metaverse. Symptoms include:

  • Nausea (sweating, difficulty concentrating, stomach awareness),
  • Oculomotor disturbance (headache, eyestrain, blurred vision), and
  • Disorientation (dizziness with open and closed eyes, vertigo).

These are caused by the delay between actual head movements and the generated image.

Mental health risks 

There are also mental health risks. Because VR provides a much more realistic experience than watching something on a computer screen, the emotional and mental impacts are more intense. Plus, all the downsides of the current internet like violent pornography, the black market, sex trafficking, and criminal activities are magnified in VR.  Finally, people who are immersed in digital worlds often are doing so at the expense of exercising, breathing fresh air, and socializing physically.

The metaverse must be private

The metaverse must be privateDespite the promise of the metaverse, there remain risks. As Charlie Bell, Microsoft’s executive vice president of security pointed out in a recent blog post: “The problems of yesterday’s and today’s internet—impersonation, attempts to steal credentials, social engineering, nation-state espionage, inevitable vulnerabilities—will be with us in the metaverse.” Harvard’s McGivney concurs, “Many of these technologies are also designed in a commercial environment that prioritizes profit over things like data privacy

The metaverse is being developed by corporations whose business
models rely on collecting an increasingly detailed and wide range of data on every user. The technologies can track people’s
movements (e.g., movement, eye tracking) and emotions. The data collection will create a “motion signature.” A motion signature will connect some tracking data to a name, for example, now tracking data in many other places are attached to the same name. This increases the effectiveness of threats based on the inference of protected health information from tracking data.

Is that your boss

Microsoft warns that in the metaverse, fraud, and phishing attacks targeting your identity could come from a familiar face – literally. A metaverse attacker can create an avatar who impersonates a coworker, or a teller in a virtual bank lobby asking for your information. It could be an impersonation of your CEO inviting you to a meeting in a malicious virtual conference room.

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TNero connected to the Matrixhe dystopian vision of a future where we are constantly connected to the metaverse to feel good is looming. Elon Musk’s implanted brain-machine interface Neuralink, can link the metaverse directly to a user’s mind which can cause the release of dopamine. Research shows that the brain may eventually begin to rely on that experience to release dopamine and feel good. As a result, people can become addicted to the metaverse to feel “normal.”

I agree with Scientific American. Given the world’s unpredictability, I have a hard time ruling out the possibility that an unholy alliance of big tech and the military will foist an implant-enabled metaverse on us. After all, as the real world gets scarier, the metaverse might become more and more appealing. In our frightening future, the metaverse, not religion, might serve as the opiate of the masses.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Will a Hologram Be Your Boss in the Future?

Bosses Will be Holograms in the FutureIs your next boss going to be a hologram? Bloomberg seems to think so. They ran an article recently about a CEO using holograms. The article explains how CEO’s are using life-size holograms to cut-down on travel. One CEO described the experience,  “It was a real ‘beam me up’ moment … I was really there.

HologramsHolograms are not new. Holography was discovered by physicist Dennis Gabor in 1951. He was awarded the Nobel Prize in physics for for his discovery in 1971. In simple terms, a hologram is basically a recording of a 3D image that can be reproduced with the same amount of depth and detail as the original. Viewers can see the image from different angles, the same way they’d be able to see a real object.

What is a hologram

Holograms don’t require special equipment, like glasses or headsets to view. The image can be viewed from any angle, so as the user walks around the display the object will appear to move and shift realistically. Holographic images can be static, such as a picture of a product, or they may be animated sequences which can be watched by multiple people from any viewpoint.

Google and Microsoft Corp., as well as startups like HyerVSN, MDH Hologram, Musion, and VIVIDIQ are working on holographic communications services. Businesses diverse as Ford, Johnnie Walker, the NBA, Salesforce, French bank BNP Paribas and the World Wildlife Foundation are using holograms. Emergen Research predicts that the global 3D Holographic Display and Services market size will reach $3.45 billion in 2028. Larry O’Reilly, CEO of Toronto-based ARHT Media Inc., told Bloomberg:

People can’t look away … We create the illusion of 3D in a life-size person or object with no noticeable latency, which creates a sense of presence.

Result of the COVID-19 pandemic

COVID-19 lockdownsThe article says the COVID-19 pandemic caused firms to rethink the rules of work. Apparently, corporations see holograms as a way to communicate with employees and customers while cutting down on travel. Before COVID, holograms were used for concerts with mixed results. Portl founder, David Nussbaum told Bloomberg,

Holograms were never in demand for anything but entertainment until recently … Instead of digitally resurrecting dead artists, I saw holograms as a new way of communication … 

Hologram tech

Portl logoThe system featured in the article was provided by LA-based Proto (formerly Portl Inc.). The rig, called Epic, is a human-sized “portal” that produces a lifelike person in hologram. Epic lets people “beam” themselves to a location thousands of miles away and interact with people there. The author says the entire set-up cost $160,000. Portl also sells individual boxes for $65,000.

Portl also offers a 14-inch-tall home device, called Proto M which costs $5,000. The tabletop version projects a shrunken version of the subject. The company plans to release an app that will allow users to substitute a cellphone for the studio gear. Portl says it expects to sell 500 booths and 5,000 tabletop units this year.

Sherrif Karamat, CEO of the Professional Convention Management Association, has appeared as a hologram onstage with a live moderator and several others. He told the author, the conversation flowed easily, and he even elbow-bumped a fellow speaker at one point. “Holograms are here to stay, and they’ll be used more and more …

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As with all emerging techs, there are two sides to the coin. The green factor of eliminating travel is good. Portl’s Nussbaum said “Without having to jump in cars and airplanes, a lot of our customers have seen their carbon footprint shrink considerably, sometimes down to around 10% of what it used to be.”

Are holograms ready for prime-time

Holograms are not ready for prime-time for a number of reasons.

  • Star WarsVendors must bring down prices sharply before it will be widely adopted. $160,000 for one systems?
  • The IEEE estimates that the bandwidth requirements for holograms will increase to be in the range of 1 Tbps. The best average 5G download speed in the U.S. is 150 Mbps. Not enough.
  • The current systems don’t offer true holograms. Rather, they provide rather two-dimensional holographic projections. Strictly speaking, holograms are meant to be 3D images projected into thin air by lasers, so you can walk around and view them from all angles. Current systems, by contrast, require the box, which creates the illusion of depth, but when viewed from the side or behind it’s … just a box.

Bad bossThen there is the bad boss factor. IMO being fired by a hologram is no better than when Better.com CEO Vishal Garg terminated 900 employees on a Zoom call just before the holidays. Or the recent chaos at Twitter as Elon Musk fired about 3,700 people via email.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

Ozzfest Flops in the Metaverse

Ozzy Flops in the MetaverseThe reviews are in for the recent Decentraland MetaverseMetaverse Music Festival 2022,” by Ozzy Osbourne. They are not good. The legendary IRL hard-rocking concert series Ozzfest looked like “a slideshow running on a PlayStation 2,” in the digital space according to one review

Ozzy Osbourne in the metaverseThe Metalverse show featured “performances” by metal legends Skid Row, Megadeth, Motorhead, and Ozzy Osbourne. The Prince of Darkness performance turned out to be digital facsimiles of Ozzy stiffly “performing” on stage. No backing band, just the legendary performer’s virtual avatar looking “stiff as hell” in one review.

Metaverse mosh pit

There was a sparse crowd of player avatars just kind of standing there and maybe shuffling their feet in a goofy, lifeless dance. One review called the concertgoers “a phantasmagorical array of avatars.” (rb- I don’t know what that means – but I’m sure its not good) Not exactly the sweaty, blood-pounding experience of the Ozzfest mosh pit of my youth.

Metaverse Music Festival 2022

As you can see in the video, the visuals were bad. They were described as having the “set design and visual appeal that would fit better in Guitar Hero.” There were hokey banners shouting things like “Welcome to the Metalverse” and “rock your fucking heads.”  The show backdrop featured an advert for NFTs. It sounds like the “corporate capitalist hellscape” that we have come to expect from social media not a show from the Black Sabbath frontman.

What is the metaverse

metaverseIn plain language, the metaverse is an interactive, 3D version of today’s internet. The pipe dream is for people to travel through virtual spaces.  We’ve (kind of ) seen this fad before. Second Life was the virtual world du jour in the early 2000s.

Launched in 2020, Decentraland is described as a virtual social world powered by the Ethereum blockchain. It claims to be the first decentralized metaverse. Within the Decentraland platform, users can create, experience, and monetize content and applications as well as socialize and attend events like Ozzfest. 

Not many visitors

The Decentraland Metaverse isn’t exactly teeming with people. Despite a metaverse valuation of over $6.5 billion dollars, users just don’t care. There are reports that Decentraland only had 38 “active users” over a period of 24 hours. This a very low number, especially considering the company has a market cap of a $1.2 billion. These numbers really amount too much, given the amount of money being poured into metaverse platforms like Decentraland. One expert said,

Anyone telling you that there’s a metaverse today that has worked is lying through their teeth

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A cow wearing VR gogglesI get it – the metaverse is a new crypto-enabled sales channel. It is being used to promote new music, drive NFT sales, or perform in the metaverse with new audiences.But I am highly skeptical of any of these projects by the techbros to upload everything into the new-agey singularity metaverse.

I sure hope this is not the future. Where some unknown person on the intertubes can exploit and make even more money off of dead musicians and bands that no longer exist. Can you imagine a Kiss farewell 2040 show made up of deep-fake technology viewable only with a virtual reality headset rig?

I don’t want to go to a pretend concert in a pretend location.

I would rather be on the hill at Pine Knob during a June evening hearing real sounds, real sights, real smells, and real emotions, from real musicians with real fans.

Pine Knob

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

What to do with Your Twitter Account

What to do with Your Twitter AccountThe world’s richest man has control of Twitter (TWTR). Sure, all social media platforms are outlets for doomscrolling, bullying and misinformation. But in the short time Elon Musk has been the “Chief Twit,” some events have take place on the platform that raise concerns about the “hellscape” the new Twitter could become. Some examples include:

Mr. Musk has grand ambitions to morph Twitter into some vaguely defined metaverse hole that could collect more personal info. He tweeted in October, “Buying Twitter is an accelerant to creating X, the everything app.” It is a good time to review your Twitter account. USA Today published a handy guide to getting as much control as possible over your account.

How to secure your Twitter account

You should have already secured you Twitter account. Make sure you are using a unique and complex password. Set up two-factor authentication. Both steps make it harder to get hacked. It’s also a good time to back up your tweets. You should backup the photos, DMs, and other 280 character snippets of life you might want to remember later. It’s easy to do, although time-consuming, to download your Twitter data.

Don’t feed the trolls

There are plenty of people on Twitter who want nothing more than to spew hate and make everyone else’s day miserable. Blocking people might seem like the best way to get those trolls to disappear, but the author says there’s a wrinkle.

When you block someone – they won’t be able to send you tweets or tag you in posts, and you’ll never see them again unless you decide to unblock them in the future. The wrinkle is that they’ll immediately know that you’ve blocked them, and if they’re bent on harassing you, they can easily make a new account and start the cycle over again.

The article suggests that muting a user is sometimes even more effective. By selecting “Mute @User” in the menu on their tweet  you’ll never see their messages again. They won’t know that you’ve muted them. They can keep on being jerks, and you can move on with your day.

Spammers, scammers, and bots, oh my!

Many accounts on Twitter aren’t real. Bot accounts seek out people to harass, advertise to, or scam through sketchy tweets and messages. To combat bots, go to Twitter’s Settings > Notifications > Filters and make sure “Quality Filter” is turned on.

It’s also a good idea to block direct messages from anyone who doesn’t follow you. Do this by heading into Settings > Privacy and Safety > Direct Messages and ensuring that the “Allow message requests from everyone” is turned off. Also, enable “Filter low-quality messages” to protect against spam.

You can also lock down your tweets to make sure only people who follow you see them. To do this, go into your Settings > Privacy and Safety> Audience and Tagging, then select Protect Your Tweets.

Filter your feed

TwitterIf you plan to continue using Twitter as you always have but don’t want to hear about certain topics, it’s easy to filter those topics by blocking words and phrases. Go to Settings > Privacy and Safety > Mute and Block and then click “Muted Words” to begin adding words to your mute list. If someone you follow tweets or retweets a message that includes that word, the entire tweet will be blocked from your timeline.

So, for example, if you’re tired of hearing about Donald Trump add “Donald Trump,” “Donald,” and “Trump” to the list. That will cover all the uses of his name and dramatically cut down the number of tweets you see about the big lie. You can do this with any news story, topic, or event you’re just fed up with.

If you are going to stay on Elon Musk’s $44 Billion dollar play thing, you should periodically clean up your tweets. USA Today recommends Semiphemeral to automatically purge you tweets.

How to delete Twitter on Android

If Mr. Musk’s antics are too much and you are going to quit Twitter, there a several steps to take before you delete the app from your phone. First, make sure you’ve downloaded a copy of your data first. You must request a copy of your files before deactivating your account.

Be sure to revoke any third-party access to Twitter you have granted. Otherwise your account count could magically gets reactivated by a third-arty app.

In order to delete your Twitter account, you have to deactivate it first. To deactivate you Twitter account, login to your account from Twitter App and go to Settings and Privacy.

  1. Click Account.deactivate you Twitter account
  2. Now, click Deactivate your account.deactivate you Twitter account 2
  3. Click Deactivate.deactivate you Twitter account 3
  4. Enter your password to confirm your identity.

Now you can delete the account. To delete your Twitter account:

  1. Tap on the menu icon or profile photo in the upper left-hand corner and select Settings and Privacy from the dropdown.delete your Twitter account
  2. Tap on the Your account tab.delete your Twitter account 2
  3. Scroll down until you find the Deactivate Account tab and tap on it.delete your Twitter account 3
  4. Read the information provided and then scroll down and tap on Deactivate.delete your Twitter account 4
  5. You will have to confirm your password to complete the process.delete your Twitter account 5
  6. The app will once again ask you to confirm that you want to deactivate your account. Twitter will then confirm your decision.

If you don’t access your account for 30 days it will be permanently deleted from Twitter.

Some things to remember

Your Twitter information might still appear on search engines. You have to follow up with them to have that data removed. Also, once your account is deleted, someone else can sign up using your name.

 

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

 

A Lifetime on Social Media

From the scary stats department – In 2015, time spent on mobile apps exceeded time spent watching TV for U.S. consumers according to TechCrunch. And now influencer marketing agency MediaKix has calculated more scary social media statistics. Social media users will now spend years online during their lifetime.

Time spent on social media is increasingGrowth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users’ daily time. It must be working, not only is the number of people using social media increasing, and the time people are spending each day on social media is increasing. MediaKix says that just  Facebook (FB) users are spending an average of 50 minutes each day on the site.

Time on popular social media platforms

In order to see how much the average person will spend on social media throughout their life, MediaKix calculated the time spent across today’s most popular social media platforms. Across today’s most popular social media platforms, people are spending the following daily averages:

The advertising firm says these social media consumption rates, across a lifetime will total up to:

  • A lifetime on social mediaYouTube: 1 year, 10 months
  • Facebook: 1 year, 7 months
  • Snapchat: 1 year, 2 months
  • Instagram: 8 months
  • Twitter: 18 days

5 years 4 months on social media

Cumulatively, this adds up for a total of 5 years and 4 months spent on social media across a lifetime. Compare the time spent on social media against more mundane life activities.

  • Social Media: 5 years, 4 months
  • Eating & Drinking: 3 years, 5 months
  • Grooming: 1 year, 10 months
  • Socializing: 1 year, 3 months
  • Laundry: 6 months

The Santa Monica, CA firm projected the social media figures across an entire lifetime and put the numbers into the infographic below.

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I have argued for a while that the social media fake news issue is a result of the American educational system. They are obsessed with teaching the common core. They don’t teach any analytical skills. Schools need to reinstate current events and media literacy classes.

Quartz cited a survey that found that teens prefer Facebook as a news source (41%). Tweens break between YouTube (41%) and Facebook (37%). By huge margins, girls prefer Facebook for news, and boys, YouTube.

The converging trends of more time spent online, preferring social media as a news source and no education is putting democracy at risk.

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Ralph Bach has been in IT long enough to know better and has blogged from his Bach Seat about IT, careers, and anything else that catches his attention since 2005. You can follow him on LinkedInFacebook, and Twitter. Email the Bach Seat here.

 

Search Engine Journal offers some good suggestions on how to evaluate if a story is real or fake.

What is the Site? most major recognized sources for news journalism are not going to be producing clickbait fake news. Most of the fake news sites go for “shock” value and produce fake stories that are not as recognized. Look into the source itself and see whether it is a website that can be trusted.

Check the Domain – Many fake news stories use similar URLs and domain names to mimic reputable news sources, but rather than using a .com they use .com.co endings

What are the Authors’ Sources? – Good news stories contain links to other reputable reporting by respected organizations. Be wary of sources that cannot substantiate their claims.

Fact Check! – When in doubt, fact-check the information that you read! You can start with a simple search to look into the keywords or the event that is being reported on. You can also use sites like PolitiFactFactCheck, and Snopes.

Examine the Website Closely – Look at the full spectrum of details on the site. Is there other fake-looking or shocking headlines? What does the overall website look like? How is the user experience? Sometimes doing just a little further digging will make it clear if a news story is fake.

Act! – Once you identify if a story is real or fake, you can make a big difference. Do not share stories on social media that are fake and make them more visible. If you notice a friend or family member share a fake story on a social media outlet, do them a favor and comment or message them showing how you found out it was fake so they don’t repeat the same mistake.

If you come across a fake news article, comment on it stating how you arrived at the conclusion it was fake. If everyone does their part to distinguish fake news stories and make them known, then they won’t be shared as easily.